Watching Do-jun’s progressive maneuvers against Jin family members was so exciting.

Of course he would start with Hwa-young, the easiest enemy to manipulate, with her separated subgroup basically a hanging fruit Do-jun effortlessly plucked from her hands. It was almost like a preliminary session for him, with his projected naive young image and smooth manipulation easily taking care of it. I suspected this round would end so much quicker if not for Hyun-min’s meddling (which was very welcome, because she always made things more interesting). As for Jin Hwa-young, she was just the worst: temperamental, generally incompetent, and infuriatingly entitled. The stupidest combination you can get for someone heading a huge business. It was extra satisfying to see her comeuppance came at the hands of people she has carelessly stomped over.

I honestly thought Dong-ki would hold on to his financial subgroup for a bit longer, but it was almost like Fate handed that fruit over to Do-jun for free with his foreknowledge of the 9-11 terrorist attack. Still, I have to admire Dong-ki’s excellent timing to attack using New Data Technology stock manipulation. If not for Do-jun’s fantastical circumstance, that would be a solid move.

It still amazed me how Jin family kept underestimating Do-jun despite him showing his business prowess and scary instinct over and over. It’s not just his future knowledge that made him invincible, but the fact that he has been repeatedly put under impossible situations in his previous life and managed to come through even with his very limited resources. The fact that he now has considerably more power and money to back him up would only guarantee him keeping his cool head even during crisis.

I also love the fact that despite all his similarities with Chairman Jin, Do-jun has never forgotten his root, the important lesson about the power of treating others as human beings. It’s poignant (and somehow felt like he was trying to prove a point to himself) that his ultimate moves against the family always involved a show of understanding and compassion towards people who were usually treated like servant. He knew perfectly well how demeaning that felt like, and so he also knew exactly what to say and do to show the opposite.

Thank you @mistyisles for the weecap. I thought Yang-cheol died in the first timeline during the plane crash in the second episode. So I don't know if him being still alive is a change Do-joon brought or not.
I am enjoying that battle over power so much as it isn't only Do-joon who is attacking but he also gets attacked as well and no single victory comes easily. That makes the drama more thrilling and the victor more meaningful. I also keep being on the edge of my seat, waiting for the next episode.
I also have a feeling that Yang-cheol will die before the battle ends and perhaps that will get the fight more intense. Just like you, I have that question going on in my head: Until when will Do-joon keep meaning, and will he really manage to take over Soonyang? It isn't like I don't that to happen but I am curious as to how he will do it.
Last but not least, the drama really excels in the closing scenes. Each cliffhanger is more thrilling than the one before.

Plot twist : it’s grandpa who staged the accident. He wanted to kill Do Jun, even sacrificing himself just to make sure his firstborn will be the one who sit on the throne. #toomuchkdrama

I was misled, thought the grandpa would be straight villain, instead, he seems human. Not flawless, but not exactly evil. And actually it came as a pleasant surprise. This drama has all the ingredients of soap opera, but the writing I must say turn out to be classy and authentic one.

I'm am enjoying the constant intensity of the drama. It never let's up and is keeping me engrossed throughout.

What a ride. So we know that first Grandson is the would be murderer. The question is was he after haraboji or Do Jun or was Do Jun a bonus. 5 more episodes to go, what will happen next.

This show really knows how to leave you wanting more. What a scene to end on.

I really like the idea that events that Do-jun knows about from his previous life are bound to happen, and usually in the same way, but what he does seem to have some control over are the relationships he develops. His family can’t predict self-sacrifice because they can’t understand why anyone would ever do that. What an incredibly brave thing for In-seok to do. I loved the scene we got between him and Do-jun this week where he talked about being given choices, and that making all the difference.

I wasn’t sure who the person ultimately behind the accident was, but I strongly suspected Hyeon-min tbh. She always seems to have some scheme going on, she’s certainly intelligent enough to pull it off, and she’s sitting in bed reading Machiavelli’s The Prince for goodness sake. But I have to remember not to underestimate Seung-jun and his absolutely unhinged wedding/first episode scenes.

I liked the progression of this week’s episodes, where we got to spend a whole one bringing down Hwa-young (who I really wish was going to jail – I empathized so strongly with Min-young’s frustration when she wasn’t allowed to take it further) and then the next one bringing down Dong-ki. I was half hoping for Young-ki episode last, but I guess his situation is a little more complex with the addition of Seung-jun.

I'm not buying the romance between Do Jun and the prosecutor, I FF all their "romantic" scenes, they didn't show us enough of them flirting in college, Do jun had more chemistry with the gallery lady.

I'm not sure I'm ready to see the chairman downfall health-wise, the previews looked awful and sad, I'm might just read about it on here rather than watch.

Thank you, @mistyisles, for the weecap! I'm not sure if I misread the subtitles but it seems like Hyun-woo (SJK's original character) was the one who orchestrated the truck of doom - because Jin Do-jun said something like "You will not succeed this time."

I have one question based on a conversation Dojoon had with his uncle Dongki in the 10th episode. This is after 9/11 when Dojoon prevented the stock crash with the Miracle Fund. Dongki's yelling about why is there peace when there's supposed to be war. Is he referring to what in real life is the war in Iraq? As in Dojoon prevented it? Am I just imagining things? Plese help.

What a fabulous trifecta this weekend's three episodes were!

I feel like we're much closer to seeing the backstory for several scenes in Episode 1:

a) Seong-Jun accused his father, Young-ki, of somehow being complicit in the "accident" — this suggests the possibility that 1-1 gave the painting to 1-0, and later learned that the painting had been used to pay for the assassination. For now, the viewers only know that the painting had last been with 1-1, but perhaps that's a bit of misdirection?

b) 3-0 and 3-@ were arguing in the elevator, and she at one point tells him: "You said Young-ki would be behind bars." This suggests she has also learned that 1-0 was the one behind the accident (or at the very least that he had committed some crime).

c) 4-0 and 4-@ were no longer together as a couple in Episode 1. In one of the scenes in Episode 11, we saw 4-@ being upset that 4-0 failed to protect Do-jun from his family and blaming 4-0 until Do-jun stepped in to say it was his idea to handle things the way they're handling them now. I wonder if this means that Do-jun had died in the accident in the original timeline and 4-@ never quite forgave 4-0 for that. This theory would explain why, in Episode 1, 4-@ was insistent on knowing the truth about the accident that involved her son.

d) the fact that Young-ki is the chairman in Episode 1 suggests that he became chairman after his father's death and that he held onto that position instead of giving way to his son, Seong-jun. This is different from what Young-ki was seemingly intending to do by the end of Episode 11, which is proceed with the formation of Soonyang Financial Group. Are we perhaps seeing the story diverge from the events of the original timeline?

It really feels like several different plot lines will be coming together soon. I'm excited to see how the show brings it all home now that we only have five episodes remaining

THEORY TIME....

I think the culprit is grandma.. I am like 97% sure.. Grandma has been quiet in the background the entire time but she is watchful.. Grandma's true colors were shown when her daughter was not saved by her husband after JDJ took her company.. So I know she doesnt approve of what is happening.. so lets breakdown why I think its grandma..
1. It was her money that started SoonYoung or at least grew it and do you really think she is okay with the entire company going to her husbands illegitimate son's child? She already said she only raised him equally because she didnt want others to talk badly about her husband.. she didnt do it because she cared for him. 2. Her eldest son and grandson is about to be passed over, all of her children and grandchildren are being passed over. 3. No one knew that Grandpa was going to make JDJ heir and only found out when he was on his way to do a press conference .. the only person who would have a head's up would have been grandma or the secretary because they both know his schedule.

I Honestly think grandma has hated JDJ from the beginning or at least when he started becoming a threat which was basically the very beginning of the series. honestly, I think it would be too oblivious if the culprit was one of the kids.. so that leaves Grandma and CEO Oh but my money is on grandma..

I wondered how 9/11 was going to play into the story.

I didn't really think Do Jun was going to die because there's still episodes left but I was still on the edge of my seat because I didn't know how he would survive. Way back in episode one, it was said that Soonyang folks just viewed Hyeon Woo as a disposable glove and I'm glad that he can use that experience as a way of reaching the other employees that Soonyang folks treat that way.

It's truly amazing how entitled rich people are; their entire world is able to run due to workers and yet they ALWAYS show such disdain and belittlement towards them. When Chairman Jin said something like Hwa Young was only in her situation because her dog bit its master or because she trusted someone, I was so disgusted (even though I know that's how rich/privileged people really think). As if it wasn't her own greed or ineptness. And the fact that the employees are just expected to take the fall for things otherwise, they're the problem. Ugh.
I'll end up ranting haha

The entitlement of the Soonyang folks irks me so much! I know it's realistic and this is the type of stuff that happens everyday but oh how they vex me which is why it's so satisfying when they lose by their own schemes backfiring.

I can't tell which was the most satisfying but their reactions as if they were the wronged party after they actively and maliciously tried to humilate and ruin Do Jun and his family is just so😒😮‍💨. When Hwa Young actually said something like "why are doing this to me? What did I do to make you treat me this way? We're family!", I was kinda blown away by the audacity (and yet again, not surprised that she's really that clueless & self centered and self involved to not even remember or think about how she's treated Do Jun or his mom or the folks whose lives she upended). When Dong Yi tried to take Miracle but then ended up losing his own investment company, that might've been one of the most karmic things to ever happen haha. Talk about someone who should've stayed in his lane. Maybe Do Jun would've always came after Dong Yi but maybe Dong Yi wouldn't have been so "ruined" if he didn't try going after Miracle or steal/buy information about them. The sad thing was seeing Chairman Jin see that he really couldn't rely on or respect any of the potential heirs. (I'm not sure why the eldest is looked down on so much but I guess he's up next for a takedown).

I'm a bit confused about Hyeon Min, Seong Jun, and Dong Yi & his wife. It seems like all of them might be involved in the hit on the chairman. But Hyeon Min in particular seems like she would be the mastermind of both this accident and Hyeon Woo's murder though I'm not 100% sure. It could also be Seong Jun but why would he kill Hyeon Woo when he was ridiculously loyal to him?
Sidenote: Was Hwa Young's financial director was killed? Given that she was abducted and no one hid their faces, doesn't look good for her in my...

I too have a feeling Chairman Jin won’t be around much longer. I hope I’m wrong because the drama won’t be the same without him. I will especially miss the scenes with the Chairman and Do-join. Their chemistry is amazing. Without the Chairman, it will feel someone let the air out of one of those blow up lawn Santas.
I know many of you like Hyun-min, but I can’t get behind her. It’s the actress. In every drama she plays the same type of character and always has that smug smirk on her face.
I think it’s possible Sung-joon was the one who put the hit on the Chairman and Do-joon, but I still believe, as I have from the beginning, that it’s Grandma who will get the job done.

I am afraid to watch the next episodes! My heart squeezed during the last scene : the eyes of the chairman!! He was so terrified!!
The actor is woooow

Thank you @mistyislesles for the weecap.

A previous commenter is right, this drama is a crack. Once you’re hooked there’s no getting out of it.

For this week's 9-11 episodes:

• The chemistry between Chairman Jin and Do-Jun is electrifying. It is fantastic to watch them on screen. Theirs is a weird relationship – grandfather and grandson with deep mistrust but with reluctant respect on each other. Chairman Jin is finally realising that Do-Jun is really his rightful heir. He can see himself in Do-Jun – the greed, intelligence and cunning.

• Acting is fantastic! Hats off to the actors playing Hwa-Young and Dong-Ki. I literally whooping in admiration for his performance when Dong-Ki was throwing his drunken tantrum on the stairs.

• I’m glad that Min-Young is now having more screentime. Unlike others who feel that the romance is unnecessary, I don’t see it that way, I am in a minority I know. I feel Do-Jun and Min-Young’s connection in the hospital scene when Do-Jun suddenly hug Min-Young. For that time, he was vulnerable and let his guards down.

• Do-Jun and his Hyung’s discussion about money. Hyung never fails to make me laugh.

• The OST – this drama has a great collection of soundtracks.

• The cliff-hanger episode endings – they really know how to make you want for more. Especially Episode 10 ending, I decided to re-watch Episode 1 to understand this drama better.

I thought Chairman Jin could be faking the new worsening symptoms. Maybe he thought if he could catch Do Joon off guard. He's resigned to giving him the big job (then inheritance) so he's still wanting to look into him more.

Otherwise, it is sad to see his breakdown. The complex relationship between Chairman Jin and Do Joon has been so interesting.

I did not suspect Grandma and didn't know some people suspected her until the comments here. That is a cool theory. She looked mild in the background most of the time until she snapped at everyone at the hospital and aggressively brushed off anyone trying to comfort her.

I couldn't delete my previous post. Not sure why. I used to be able to. So ha ha, I'm reposting it without the typos. The editor in me cannot live with the cringe of all the typos.
Sorry, not sorry.

I don't feel compelled to comment much, but I just had to have my say on this:
I'm so glad I came back to Reborn Rich after a six-month break that had nothing to do with the drama. I found it engrossing to the extent that I binged the last 10 episodes in two days. In spite of many comments here, I found the return to the beginning (or at least, the rounding off) in the final episode satisfying. RR was for me one telling of the story of a Korea that has truly been reborn out of the ashes of the war as a first-world power, but with an ongoing problem at its centre. That problem is in the very thing that has enabled its prosperity- the chaebol. Even now, the process of restructuring these powerful companies, upon which the whole country relies for its lifeblood, continues, and at their heart is the issue of succession. For me, RR offered a fantasy resolution that happened from the outside. RR could not have offered a real resolution to that problem yet because it has not been accomplished in rl
No wonder Koreans made this such a much-watched, highly rated drama. There were so many ah ha moments of recognition. At the core of the drama was Lee Sung-min doing a perfectly recognisable on-point Lee Byung-chul. He deserves every accolade he got. I enjoyed that the worlds of Do-jun and Hyun-woo were only separated by the different sides of the street because they are in real life. Imo pure genius.