I loved this a lot more than I expected to. I don't generally like reincarnation or time slip stories, but this in more like wealthy family drama and underdog revenge narrative. Definitely hooked.

As for Do-Jun, I'm not sure if it's that he doesn't exist in the present day or that Hyun-Woo's memories of him have been erased. I personally suspect that Do-Jun is the accident victim mentioned by Jin Sung-Joon when he resigns and also by Do-Jun's parents, so that adds tension to the narrative. (Will Hyun-Woo escape that fate or will he be murdered by the definitely not Samgung based conglomerate all over again?)

No offense, but some beanie in some post mentioned Song Joong Ki looks like a mouse and I can't unsee it especially, after watching the scene where his ears alone were red from light reflection (refer Pic 2). He looks like Stewart Little T_T

Regarding the story:
Ep 1: Yawn
Ep 2: Engaging due to the crackling chemistry between the granpa and young Do Joon. Both actors were amazing and I wouldn't mind having him in few more episodes.
Ep 3: I waited for the drama to impress me, but it looked like regular chaebol push and pull business war. I found no reason to root for either the granpa or Do Joon because the drama did not provide enough motivation behind their actions. Also, this is my first SJK drama, but apart from his stunning smile, I did not see any nunances in his acting and was disappointed after a riveting EP 2. Dropped!

This is the closest thing we might get to a kdrama Succession. I love watching (intelligent) power struggles, so I'm tuning in for now.

The MVPs of the first 3 episodes are Lee Sungmin and the child actor. Now this show's (gargantuan) cast members are all delivering good performances, but Lee Sungmin's acting is in a class of its own. His acting feels effortless, like he isn't so much acting as he became the character. There are some actors (including ones on this show) where you can map their expressions and movements to thoughts in their head (okay, here I should grimace, and here I should scowl), but I don't see a trace of it in LSM's acting. He is a marvel to watch.

The child actor was incredible. I know they cut short his time so they could shove SJK in ASAP, but I don't mind watching more of the child actor. He went toe-to-toe with LSM and held his own. Not to mention he was able to mirror SJK's facial expressions, so that it really felt like he was playing child SJK despite the fact the two don't look alike.

I thought SJK was just...there for the first 3 episodes. He was meh in episode 1, and I'm not a fan when actors try to act kawaii, so teenage Dojoon isn't for me. I'm waiting for the time to speed up where his character matures and he has meatier material to work with.

The draw of this show is the power struggle and chess game unfolding between grandfather and (fake) grandson, so hope to see this struggle executed intelligently and not have this show rely heavily on Dojoon's future-knowing abilities.

I enjoyed it so much. I usually don't like sageuks because I hate all the politics, but when politcs are done well it's totally different. Same goes with this makjangish kind gender, politics and intrigues were so well done during this three episodes that I enjoyed it a lot.

All actors are doing a great job, of course Lee Sung Min never disappoints, but here he is excelling. Wow, just wow. And in his duels with the child actor you could hardly know which one is better. I am wondering if Kim Kang Hoon is the new Nam Da Reum...

I'm happy with this three episode a week format. And even if the episodes last more than one hour, it never felt there were too long.

Only one thing took me out of the drama for a moment... you can not have Song JoonKi and paper company in the same scene and not expect me to remember a certain board. No way.

With just three episodes in, this is already quite interesting. Lee Sung-min as the Chairman is amazing to watch.

What I'm particularly intrigued about is how up to this point, Do-jun's advice (or rather, predictions based on the memories only he has from the past), doesn't seem to alter the chain of events. He now has a hand in influencing what happens, yet the events and exchanges within the family seem to continue as they did before. Nothing seems to be altered. I initially thought that even with just one thing that Do-jun "changed", so to speak, it would alter the outcome of things, perhaps to the point that his memories would not be useful anymore. But it doesn't seem to be that way. Very interesting!

Two complaints:

1. Just because you put Arabic letters next to each other, it doesn't mean it is a word. It was so bad I started laughing. Production couldn't just google something and create a banner.

2. The small itty bitty pizza that man was eating was not a New York pizza and I rebuke it. lol

Special Shout out: We need to stop making clearly late 30s actors play 20 year olds, just cast younger. Also the age differences between all the older actors playing father and sons is literally between 1 and 2 years, the weird filter they use that they think makes people look younger is hilarious.

That being said I really enjoyed these three episodes. It was a good set up. Lee Sung Min and Kim Kang Hoon played beautifully off of each other.

Shoutout to the show for properly explaining and pointing out the lawyer's privilege as well.

SJK is great as always. It seems to be a switching of children when one of them dies. Which one dies I am not sure. However, Kim Kang Joon plays both Hyun Woo and Do Joon.

I am in for the revenge and fun!!

Pilgu-ya~ how much you've grown

Kim Kang-hoon grew up so much! He did really well in this role. I will miss him.

I wonder how the 1997 financial crisis will play a role. I guess Yoon Hyun-Woo changed his money in dollars because he knows the future. His motivations are not very clear, he wants to take over the family group by revenge? To find who killed him in the future? He is interested by himself or only by his real mother when he went to the restaurant?

Love episode 1 and 2, underwhelming for the 3rd episode because this is yhe first episode I can't connect with Hyun Woo./Do Joon. It's not it's bad. And i know it's to set up the conflict as Do Joon start to play his card.... but it's just underwhelming episode so far.

Kim Nam Hee, Soong Joong Ki is doing great on the first episode. And Kang Hoon and Lee Sung Min is dominate the screen in episode 2. I really can't to watch an upcoming episode. Seems writers bring the unequal circumstances both Hyun Woo and Doo Joon into the light.

It sadden me it seems he has no attachment to his own family now, but it's really make sense though.

Mistyisles, thank you for the recap.

The show has been a bit uneven for me.
Ep1 was a snooze .
Ep2 had some of the year’s best acting from Lee Sung-min & Kim Kang-hoon, I wish all the Eps could be this good.
Ep3 was so-so.
I do like halmoni. There are a lot of characters, hopefully the writer can keep it exciting .

i'm going to LOVE this drama.

I'm in. Echoing others by saying episodes 1 and 3 weren't much to write home about, but I liked episode 2, I like time slip stories, and I like so much of this cast that I'll stick around for now. Also doesn't hurt that this drama is airing 3x a week.

I just hope it doesn't end up falling flat for me like Again My Life did. (If episode 3 is any indication, it might just be a dud after all is said and done.)

I too thought I wouldn't be able to stand the scheming and politics but then Song Joong Ki's smiles and charms made it worth it haha

I loved the mentions or referrences to future events such as Parasite and Gangnam Style (I think it was referring to Gangnam Style). Those kinds of things to tickle me and makes me want more. The way he handled future information for his own benefit also felt realistic to me. I've often mentioned or wondered what it would be like if I could travel back in time with current knowledge; could I stop or inform or prevent terrible events and the answer is realistically nope. Things could only be done on a small scale and in a way that could be played off as rational leaps in logic or luck. So I liked all the moments he used his future knowledge as well as how it was displayed such as the real life news footage.

I also liked when Do Jun talked about Min Young's priviledge.

I think Do Jun was somehow killed/taken (maybe he's hidden away in an incapacitated state) and erased from the family history because Chairman Jin ordered it and I think this is why Min Young seems to be gung ho on taking down the family/company. Also might explain why the wife with the 3 shares came after her husband instead of with him; they divorced or are estranged because his siblings did something to their son but he's not saying or doing anything about it.

I know they're rich and powerful but being able to erase a person's whole existence seems extreme. I wonder if that's why Do Jin makes sure to be recorded on camera or why he went to that dinner/meeting of the future big shots.

I really hate how people allow themselves to be mistreated. The chairman disowned the son and treated him and his family horribly which led to everyone else treating them horribly and yet they still have to show up for his 60th birthday only to be mistreated some more. I just wish the fourth son and his family could be in their own movie production world away from the toxicity of the Soonyang folks.

All I will say is after you watch episode 2 - rewatch episode 1 and look at how the the family treats YOON HYUN-WOO.. the way 4 -0 touches his arm and welcomes him to the way 4 Alpha stares at him when she gets on the evaluator. As for 4-2, I ADORED him as a kid with knowledge of the future.. when he said that about the single candidacy and had the same facial expression as SJK I lost it..

Theories not spoilers..
YOON HYUN-WOO has the same facial expressions as 4-2 .. . very interesting.. I am toying with the idea of memory loss and he thinks he is YOON HYUN-WOO when he is really 4-2 but anyway.. I am Love love loving this drama and OMG.. 3 episodes in one week DAEBAK!!!

I honestly have barely seen Lee Sung Min in anything.
Only in some guest roles. (Shocking, I know. I still have Misaeng on my watchlist. :3) Anywho, it was cool to see him act. He has a strong presence. His character Chairman Jin is already cryptic and intimidating.

Haven't seen Song Joong Ki in so long too! (skims his list of dramas. Omg. I haven't seen him since Arthdal! O_O That was in 2019). It's quite nice to see him in a modern drama and playing with different expressions.

The first episode had the mystery, tension, and drama. Definitely hooked me for the next episode. Chairman Jin's family besides Yoon Ki & Hae In were all so dark and menacing. Surprisingly, the politics and business talk weren't too hard to follow. The gratification from Do Joon saving the day reeled me in. The child actor Kim Kang Hoon was excellent and it was fun to see how he convinced the adults around him, especially Chairman Jin.

The third episode was much lighter. I've only seen Shin Hyun Bin in Hospital Playlist so I'm curious about her new role here.

And geez, do we really need another secret club/society for the rich and elites??? *rolls eyes* Too common of a trope.

I was just reminded of another recent reincarnation drama - Again My Life starring Lee Joon Gi which was disappointing by the end (much like other dramas this year...). Well, I hope Reborn Rich will fare a lot better!!

Big thumbs up from me. I like the title sequence - the portrait eyes following DJ/HW strikes just the right note: he's beneath them but cannot be ignored. I liked the abduction in Turkey - it seemed pretty realistic: HW didn't stand a chance, was captured quickly and shot efficiently without the usual 10 minute conversation to reveal motives. I like DJ's plan to take his revenge but also to bless his family by getting them re-instated in the family and successful in the movie industry. I like the way HW's memorisation of grandpa's autobiography is proving to be a useful tool. I like the way grandpa is already definitely suspicious of his grandson's knowledge and he will hunt him down in a heartbeat if he suspects foul play. With that in mind, I was a little surprised (alarmed?) that DJ showed his hand against the company so early. I'm suspecting the fall out might not be immediate, but it will come and it will not be pretty...

I'm here for Forrest Gump meets Again My Life meets Evil Chaebols.

Like everyone is says Ep 2 was the best out of the 3. Ep 3 felt a little all over for me whereas Ep 2 was really tightly scripted and really about young DJ and how he builds trust with Grandpa.
Unless this goes totally off the walls, I'm definitely along for the ride.

I hope they age up DJ soon so SJK can stop pretending to be 20.

I'm in! I wasn't sure if this was for me, as chaebol corruption just isn't my thing, but the time slip thing I love and of course, SJK. I love what they've done so far, I'm waiting for the explanation of how he died/disappeared first time round and if he can avoid the same fate this time. 3 episodes a week too, fab.
Loving some of the theories expressed by other beanies above, particularly about the prosecutor.
The chemistry between the chairman and young DJ was amazing and had me completely engrossed. Wondering if they will go more for a reincarnation vibe to get around time travel questions or how they will square them off (or if they address them at all).

Noticing that the first episode was a whole 80 minutes got me worried there would be too much information but the drama really nailed the introduction stage I could keep up with everything easily. Even despite being a lot of family members, I could catch on their relationships together using the family codes, unlike other times when I struggled to identify their relationships.
I am looking forward to Do-joon and Yang-cheol's relationship development. At first, Yang-cheol thought of Do-joon as a useless kid but after listening to his point of view regarding the elections, he admired him but still didn't acknowledge him completely. That is made clear when he gave Do-joon the quiz on the whale and the shrimp.
After presenting Yang-cheol with a solution to protect his semiconductor business, Yang-cheol looked at Do-joon in another light, a grandson who is qualified to continue his legacy. However, Do-joon shouldn't let his guard down even for a moment as falling out of Yang-cheol's favor is much easier than gaining his trust.
I am also curious if the one who is currently Hyun-woo would play a role in the drama.
It isn't a coincidence that Hyun-woo got reborn as Yoon-ki's son who he didn't know anything about. I wonder if it is to uncover the truth behind that person's accident or what.

It’s a King 2Hearts reunion, waiting for oldest brother to kill the Chairman

More than the family corporation drama, it's the explanation for the soul-jumping bit that I look forward to in future episodes. It's technically not time travel, so I guess the writers deemed it okay for younger Hyun-woo to co-exist with adult-Hyun-woo-in-chaebol-form in the same timeline. Where's the original Do-jun's soul while Hyun-woo is in his body? Why had he disappeared in the original timeline? What kind of 'alchemy of souls' started all this?

It's been so long since the last time I felt this giddy and excited for a new drama. Not to mention that this is also the first semi-makjang revenge piece I've watched in years (and I also miss Song Joong-ki a lot, Descendant of the Sun was forever ago already).

I forgot how fun this kind of story could be in the right hands, and boy, does Reborn Rich delivers.

Our reincarnated lead was one of the most compelling hero whose journey I've followed. As Yoon Hyun-woo, he displayed an unusual combination of subservience and subtly commanding which made him interesting. This very traits shone tenfold with him as Jin Do-jin. The way he combined those and his future knowledge with unleashed wit, pretend precociousness, quick decision making, and willingness to take risk just made him a hell of a captivating character.

What makes this story unique, though, was the condition that precluded the long-term revenge Do-jin unleashed to the Jin family. It was interesting that our lead was almost "forced" into revenge by his reborn situation. How he inhabited the body of the only Jin family member who was non-existent (or maybe deliberately erased??) in the 2022 timeline. How he was reborn into the only decent subfamily of the bunch, the one who had nothing to do with Hyun-woo's death. It was almost terrifying how accommodating the Fate was regarding Do-jin's needs of answer and payback.

On one hand, it's exhilarating that Do-jin was not burdened by knowledge of the original Do-jin's past decisions. On the other hand, it's absolutely terrifying that our hero didn't have any measurement of whether he has screwed up or not. I couldn't help wondering if instead of finding the real culprit behind his future death, he would inadvertently created a bigger, scarier enemy for himself.

I mean, just look at Grandpa. He might treated Do-jin simply as a preternaturally clever and lucky (and cunning) grandson at first. But now that he was an adult and proved to pose some serious threat for the family business, I shuddered to thing what this revenge would eventually unleash. For now Do-jin could still safely used his double knowledge as someone who has experienced life through both extremes of social-economy class. But for how long??

Finally, we got some good 'food' in drama land! Jokes aside, it's been a long while before I got a meaty drama again since Through the Darkness ended this year.

First, major Again my Life vibes with the second chance at life (ML's that retained their memory). But Reborn Rich is that show but 10 times better. I can tell JTBC spent a lot of $$ on scale, scope, and size. Those things add a lot to the viewer's immersion, and I immediately bought Soonyang's dominance in Korea.

SJK was well cast here; he's our defacto audience, the moral compass. But I'll say, I notice some flack towards the FL in other sites. This is a shame b/c SHB is a good actress. She's not charismatic, but that's not a slight against her. I think having an FL that's not as well known helps b/c I only see the role and not her. From the few scenes, I liked her character. She's headstrong but also doesn't afraid to stand up for herself. It is funny that she immediately doubts herself in private, showing she's human.

But is a minus, is Do-jun is non-descript as a character. He's boring, which shows in comparison due to LSM's more complex/multi-faceted character. This would've been solved if we could see more scenes of him with the FL, IMO, in college, scenes of his personality outside of being the chaebol's grandson. I want to see how he balances being a top law student and his double life of duping/revenging his 'family.' Alias (spy/grad student) showed that double life very well, and while that's not the overarching theme here. It would add more depth to his role. Since this is pre-produced, I assume that SJK knew this going forward and perhaps wanted to work with LSM/the writer of this show that blew his career again.