Drama viewership ratings for the week of Mar. 22-28, 2021
by SailorJumun
I thought the drama in dramaland was over (after the River situation), but this week was just full of controversies. New dramas Joseon Exorcist and Oh! Master both sparked anger with their first episodes, resulting in Joseon Exorcist’s cancellation. Before Joseon Exorcist’s immediate end, it actually premiered to decent ratings — 8.9 percent, over River’s 8.7 percent.
Oh! Master is still going, as far as I know, but MBC did take measures to remove its controversial shower scene from its streaming service Wavve. The drama didn’t perform well ratings-wise either, earning less than fellow rom-com Hello? It’s Me!. Maybe it’s because of the time slot, or even the time of year, but dang… These rom-coms are really struggling.
Drama viewership ratings for the week of Mar. 22-28, 2021
Ep. # | Station | Rating | |
Monday, Mar. 22 | |||
River Where the Moon Rises | 11 | KBS | 8.7% |
Joseon Exorcist | 1 | SBS | 8.9% |
Navillera | 1 | tvN | 2.8% |
Tuesday, Mar. 23 | |||
River Where the Moon Rises | 12 | KBS | 8.1% |
Joseon Exorcist | 2 | SBS | 6.9% |
Navillera | 2 | tvN | 3.0% |
Wednesday, Mar. 24 | |||
Hello? It’s Me! | 11 | KBS | 3.9% |
Oh! Master | 1 | MBC | 2.6% |
Sisyphus | 11 | JTBC | 4.9% |
Mouse | 7 | tvN | 5.8 % |
Thursday, Mar. 25 | |||
Hello? It’s Me! | 12 | KBS | 3.2% |
Oh! Master | 2 | MBC | 2.2% |
Sisyphus | 12 | JTBC | 4.6% |
Mouse | 8 | tvN | 6.4% |
Friday, Mar. 26 | |||
Penthouse 2 | 11 | SBS | 25.2% |
Beyond Evil | 11 | JTBC | 4.7% |
Saturday, Mar. 27 | |||
Revolutionary Sisters | 5 | KBS | 26.7% |
Penthouse 2 | 12 | SBS | 29.2% |
Beyond Evil | 12 | JTBC | 4.3% |
Times | 11 | OCN | 1.4% |
Vincenzo | 11 | tvN | 9.3% |
Sunday, Mar. 28 | |||
Revolutionary Sisters | 6 | KBS | 26.9% |
Times | 12 | OCN | 3.1% |
Vincenzo | 12 | tvN | 10.7% |
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Tags: drama ratings
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1 Candy
March 28, 2021 at 7:11 AM
River premiered to 9.4 which is still higher than Joseon. The premier ratings of 5.8 and 8.9 were still lower than River's episode 11 getting 7.3 and 8.7. River retained top spot even in the 30 mins the dramas overlapped.
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2 cat-cric-kat
March 28, 2021 at 7:17 AM
rom-coms struggle b/c they have nothing to provide. There is a reason Rich got such high ratings and there is clear correlation b/w mr. chad and rich proven through ratings. SBS took hard decision but its a business and here you have to make those decisions as 100s of livelihoods are at stake. Rich would the 2nd one after Dots to reach 31% mark. I can feel it. Though, I don't consider rich healthy entertainment.
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3 am1993
March 28, 2021 at 7:40 AM
I didn’t watch it but I’m curious. What was controversial about that shower scene?
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mindy
March 28, 2021 at 7:50 AM
They thought it was too revealing, lol! Basically there was a peach emoji covering him in the wide shot. Timing also coincided with a comedian making inappropriate jokes on her colleague's YouTube channel, so I think that's why it was kind of on people's mind. The scene was entirely situational cohabitation comedy and not, like, inappropriate in context, but you know how it goes. If they didn't have the wide shot or they made the emoji bigger I don't think people would have blinked.
It was the least sexy shower scene ever, and there have been so many more sensual and lingering ones in dramaland. Ordinarily I don't think it would cause much fuss but with the whole Joseon Exorcist thing I think they're being super careful.
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FlyingTool
March 29, 2021 at 10:10 AM
And here I was about to suggest the scene be a candidate for the mostest shower scene award at the Beanies’ Best of the Year Awards.
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purplesheesh
March 30, 2021 at 9:41 PM
I knew that you'd answer any Oh! Master questions! Hahaha!
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4 miss h
March 28, 2021 at 7:51 AM
Personally, I found Navillera to be a breath of fresh air, and while Oh! Master isn't the greatest thing ever, at least it is light and fun. I guess the Korean audience only has an appetite for sageuks and dramas with makjang and dark storylines.
Penthouse will definitely cross the 30% mark next week. My non-Korean two cents is that I find it problematic, not Mr. Queen or a silly shower scene.
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Lord Cobol (Kdramas, like water, flow downhill)
March 28, 2021 at 11:53 AM
But... but... they don't need dramas to get their dark and makjang story lines. Just turn on the news.
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FlyingTool
March 29, 2021 at 10:11 AM
No. Kidding.
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dramalover4ever
March 30, 2021 at 8:52 PM
So, so true. That where I'm getting most of my drama these days. It's breathtaking.
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theimprintonmynose
March 30, 2021 at 4:07 PM
Nothing wrong with liking dark story lines. Those are my taste too. (but not the Makjang ones)
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5 panshel
March 28, 2021 at 8:17 AM
SBS lost Joseon Exorcist (and 32 billion won), but at least still have Penthouse (and 30% ratings).
KBS lost Dear.M and almost lost River Where the Moon Rises (and must be nervous at knetz coming after Mr. Queen actors).
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ameri
March 28, 2021 at 8:35 AM
NIW is the only MQ actor getting praised for stepping in. Everyone else is being burned at the stake.
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6 mmmmm
March 28, 2021 at 8:45 AM
While the shows like Weather and Nevillera seem not to be doing so good rating-wise, I'm happy that we have a chance to watch these little gems every once in a while. I'm a kind of person that craves something like this.
I will not be able to understand the ratings of Penthouse, Sky Castle and The World of the Married Couple. These shows are too heavy for my liking.
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Gisaengstyle
March 28, 2021 at 10:38 AM
Penthouse is extremely popular amongst Korean grade schoolers, if the ones I teach are representative..,
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Alluvial_Fan
March 28, 2021 at 12:17 PM
Woah! What grade levels? The petty tit-for-tat behavior is close to elementary mentality but the violence and screaming is way over the top. Parents are okay with this?
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Gisaengstyle
March 29, 2021 at 4:47 AM
Fourth, fifth, and sixth graders. I have no idea if their parents even know they’re watching it – remember everybody here has their own smartphone!
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purplesheesh
March 30, 2021 at 9:42 PM
*whispers* Their parents probably watch with them!
miss h
March 28, 2021 at 12:52 PM
Oh, wow. I said I found it problematic above and especially so if this is true. IMO it normalizes screaming, slapping, pushing and other violence, which is troubling with all of the school violence accusations.
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Ally
March 28, 2021 at 2:55 PM
It’s like when I was in elementary school and my favorite show was All My Children. 😊
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bong-soo
March 29, 2021 at 6:32 AM
LOL thanks @ally-le,
Mine was DARK SHADOWS with the late great Jonathan Frid. Although I was in high school at the time. It aired in the afternoon, after school.
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mmmmm
March 28, 2021 at 10:23 PM
I haven’t seen, and don’t think I’ll ever watch in the near future, Penthouse, but I am curious about this: Do you think the high ratings of the dramas that are violent have any connection with the over-sensitivity of people in that country?
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juergenkop
March 29, 2021 at 7:25 PM
No connection at all
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mmmmm
March 29, 2021 at 10:45 PM
Perhaps you're right. I didn't mean to suggest that there is actually any connection, but happened to vaguely remember that I read something about playing violent games and its connection with more aggressive behavior so I was kinda curious. It wasn't directed at the current ongoing situation in SK though, just talking about the kind of incident in general.
Zeina8
March 30, 2021 at 6:57 AM
Penthouse is also really popular among teenagers on tiktok. I live in Australia and my 14 year old sister who doesn't watch dramas watched it because of tiktok.
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mmmmm
March 30, 2021 at 7:03 AM
I can see now how popular it really is..
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OLakes
March 28, 2021 at 12:18 PM
We're twins! I'm the same - I'm always a bit sad that Weather seems to be a niche love, because I think it gives so much warmth, but at the same time I love how k-ent offers so much variety so that there's something for everyone. When Eazal described Navillera as a cross bewteen Weather and My Unfamiliar Family, I was pressing play a second later.
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SW unnie
March 28, 2021 at 2:00 PM
I haven't watched anything in weeks, however I have to check out Navillera now! (well not now, but in the near future 😉)
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bong-soo
March 29, 2021 at 6:36 AM
Please do.
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dramalover4ever
March 30, 2021 at 8:55 PM
It's beautiful and heart warming.
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mmmmm
March 28, 2021 at 10:28 PM
Hi Twin! It’s great to know that Lakes and I share the same taste in dramas. I LOVED Weather. It’s something I regard as ‘timeless’ and you can always come back to it again and again as it doesn’t seem to get old. Let’s see if Navillera can do something similar.
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OLakes
March 29, 2021 at 7:47 AM
When I need to be wrapped in warm comfort, that's what I turn on. Still the best OST around, too.
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wapz
March 29, 2021 at 5:01 AM
Im digging Navillera and PIH is gold. But it reminds me a lot of Dear my Friends which I ended up dropping a while later because it was a difficult watch even if till date I think it was a gem. So I don't know how long I'll continue Navillera but it's take is comparatively light till now.
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PYC
March 29, 2021 at 5:50 AM
I postponed watching Dear My Friend for years thinking it’d be a very sad watch. BUT it is not and in fact the other way round. There are of course parts that would be as what you expect but it is a lovely journey to travel with that group of friends. Please finish and enjoy it.
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mmmmm
March 29, 2021 at 6:02 AM
I watched Dear My Friends some years ago and I thought it was a very good watch. To be honest, though I remembered vaguely that it was a good watch, I didn’t remember much about it and I don’t think I’ll come back to it. There were parts of the story that I felt too tragic and there wasn’t much going on in the romance front.
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Zora
March 29, 2021 at 9:13 AM
I love Dear My Friends!
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mmmmm
March 29, 2021 at 9:36 AM
Alright Zora!
bong-soo
March 29, 2021 at 6:47 AM
I am a fan of both JTBC’s WEATHER and tvN’s NAVILLERA. Reviewing the ratings for WEATHER I forgot how modest they were.
Fwiw. WEATHER’s highest rating was 2.667% for episode 16 (final).
NAVILLERA’s rating for episode 2 is 2.964% so it has already bested WEATHER’s highest rating.
I have seen comparisons of NAVILLERA to BRAHMS.
BRAHM’s average rating for its entire run was 4.9%.
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mmmmm
March 29, 2021 at 7:12 AM
It seems like good-feeling shows aren’t doing so well rating-wise. I guess people are more drawn toward something more dramatic? Like VERY dramatic?
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FlyingTool
March 29, 2021 at 10:50 AM
Something so over the top it pushes real world drama out of their consciousness for a while.
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Kurama
March 29, 2021 at 11:28 AM
It's sad because they are such gem like A Piece of Your Mind, Weather, Be Melo, etc.
The writting, the production and the actors are great but sadly ratings are bad. It's kinda frustrating and I just hope they won't stop trying to produce dramas like that. Because for now, we got a lot of dramas playing the "shocking" card with violence, cliffhangers, far-fetched plot... (Penthouse, LUCA, Mouse, Beyond Evil, Vincenzo, Sisyphus, etc.)
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mmmmm
March 29, 2021 at 11:53 AM
Yes to both FlyingTool and your points. I am also a bit worried that with such low ratings they will produce fewer and fewer of them, and it's not that we have many to begin with.
theimprintonmynose
March 30, 2021 at 4:46 PM
Please stop dragging these dramas just because your favorites aren't doing well. I don't care about the others but lumping Beyond Evil with them is just too much, no? That drama has it all- acting, plot, directing. I would go so far as to say it is award-winning. And despite the violence, this drama still has a heart.
dramalover4ever
March 30, 2021 at 8:57 PM
Guess it depends on who the people are. If they are high schoolers, then ... it's not my cup of tea.
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yuja
March 29, 2021 at 12:07 PM
Navillera has a distribution deal with Netflix though. I'm sure it's doing better than it seems based on just the viewership ratings. And honestly, the numbers aren't that bad for a show that's probably not that expensive to produce. Also with Joseon Exorcist out of the picture, it might get a bump this week.
It really is a lovely show.
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mmmmm
March 29, 2021 at 10:46 PM
You're right yuja! I forgot that we can't focus on the ratings alone when the show is also on Netflix.
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theimprintonmynose
March 30, 2021 at 4:27 PM
I only watched the 1st ep of Penthouse and it wasn't my taste either, too much screaming and hair-pulling I had a migraine. Sky Castle was fun. the whodunit murder mystery at the second half of the show really did it for me. 👏
Couldn't go through TWOTM because there are too many stories about men cheating their wives in my country already.
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7 OldLawyer
March 28, 2021 at 12:59 PM
Oh come on- anger over a shower scene? Has the ROK been conquered by Puritans? (As defined by the classic line "A puritan is someone who lies awake at night in mortal fear that someone somewhere might actually be having fun"). Aren't shower scenes almost a standard trope?
Please people of the ROK- do not follow my country down the path of utter silliness where offense is found with everything.
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dramalover4ever
March 30, 2021 at 9:00 PM
LOL I've been getting Scarlet Letter, Crucible, witch hunting fever vibes.
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8 ChaRoTaeYa
March 28, 2021 at 10:04 PM
Created a tally for each network's controversy/issue for the past weeks:
CHECK: KBS ~ Bullying issue
CHECK: SBS ~ Historical Inaccuracies
CHECK: MBC ~ Sexy Shower scene
CHECK: JTBC ~ Historical Inaccuracies
CHECK: tvN ~ Chinese PPL
OCN, any entry? Hope you don't have any ~ :)
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knewbie
March 29, 2021 at 1:32 AM
Heh. Maybe they should shut all the netizens up by making lots and lots of Penthouse-type shows. Penthouse 3. Townhouse. Outhouse. Doghouse.
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ChaRoTaeYa
March 29, 2021 at 2:42 AM
hahahahaa nice one knewbie! I haven't watched Penthouse yet. Maybe after S3 hehe
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Zora
March 29, 2021 at 9:14 AM
😂 🤣 😂
This comment is gold!
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FlyingTool
March 29, 2021 at 10:25 AM
Penthouse Empress!
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Kairoskat 💐
March 29, 2021 at 6:01 PM
I would watch Penthouse Empress...if it involves a certain actor hahaha 🤣
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ar_arguably romantic
March 29, 2021 at 2:14 PM
Doghouse will be all about cheating husbands and those kdrama husbands who irresponsibly co-sign loans for even more irresponsible siblings/friends/random-strangers, right?
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purplesheesh
March 30, 2021 at 9:44 PM
I'd watch Doghouse!
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Kairoskat 💐
March 30, 2021 at 9:51 PM
A drama about an animal shelter called Dog House can be cute. I vote for Shin Sung Rok and Lee Seung Gi and Go Ah Sung to be the animal shelter owner/workers 😆.
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ar_arguably romantic
March 29, 2021 at 2:20 PM
Given how viewers have made a big to-do and are calling an unsexy shower scene sexy, I wouldn't be surprised if a character in OCN gets killed or possessed (OCN's bread and butter) and then the entire show will be deemed as too violent and murder-y.
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ChaRoTaeYa
March 29, 2021 at 11:19 PM
Hahaha i was surprised that Mouse is on tvN but the drama has too much violence
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theimprintonmynose
March 30, 2021 at 4:29 PM
OCN has Uncanny Counter and Jo byung gyu was recently accused with bullying so they might change the actor for season 2.
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ChaRoTaeYa
April 5, 2021 at 10:58 PM
aahhh yeah that's right..
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9 Jacqueline Ayton
March 30, 2021 at 12:28 AM
I can understand why Koreans objected to the Josean drama if it was that inaccurate. I cringe when I watch "The Crown" on Netflix because as a Brit the dialogue they ascribe to the Queen is so ludicrous it is offensive. But that shower scene in Oh! Master? What on EARTH is wrong with that? And yet on Penthouse, Vincenzo, Mouse and Beyond Evil you can have the most disgustingly graphic and brutal murders and that's OK for the general public. And from what I read most of the people watching Penthouse are high-schoolers. Adultery, murder, lies, cheating, bullying, theft, sycophancy, greed, slapping of children by adults, screeching hysteria ...................so that's all OK for the young to gobble up? That standard is perfectly OK and all that matters is the ratings? Something is seriously amiss here!
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iamdeb
March 30, 2021 at 2:12 PM
I think it's because Oh!Master is 15+ TV ratings and the rest are most likely rated for adult viewers only.
I personally don't have the energy to get riled up about people getting angry anymore, they have their reasons, let them get huffy and puffy if they feel justified. It just never ends these days wherever you go....I'll go on living my life.
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windsun33
March 30, 2021 at 4:29 PM
Korea has some very strange rules and laws concerning TV shows. Many of them are holdovers from the previous dictatorship regimes that have never been updated. I think the best example is how they can show gory hospital scenes, guns up the wazoo, yet kitchen knives have to be blurred out.
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dramalover4ever
March 30, 2021 at 9:24 PM
The objection to JE seems to be largely about Chinese claims about things that are intrinsic to Korean culture. As everyone probably knows, even before JE aired, there was an ongoing controversy about the origins of kimchi which has been designated as an intangible cultural property of Korea. The Chinese were claiming to have invented it. Petty IMO. There was also an earlier storm in China about RM referring to South Korea's shared "history of pain" with the US over the 1950-53 conflict, in which the two countries fought together. (Oversensitive and probably means that what is taught for history differs considerably in the respective countries.) But I think the Chinese claims about kimchi were in retaliation to this. So with the rejection of JE, it's currently tit for tat, and ordinary people in the middle who need to work are getting burnt. So these {recent] culture wars have been going on since last year. Then there is the suspicion of Chinese investment and editorial/directorial interference in these recent dramas. So from what I read, it's not really about the dramas, it's about the politics. What I object to is the fervid witch hunting and trial by media and double-standards in censorship that everyone is referring to. Why are digital voices so loud? In the real world, I love the balance that South Korea seems to manage to attain with China. I wish we were more diplomatically savvy in my country
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dramalover4ever
March 30, 2021 at 9:27 PM
OH BTW, I can't watch The Queen for exactly that reason. It's so wrong.
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10 theimprintonmynose
March 30, 2021 at 4:03 PM
The only drama I'm watching now is Beyond Evil and I haven't caught up with ep 11-12. I hope it goes over 5% soon. I'm waiting for Vincenzo to end so I can binge watch it.
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