My favourite PPL was when Eun-seob just pulls a kimchi packet out of his suit pocket.. like that was SO random, the show didn't even try to be smart with their eternal PPLs

When My Love Blooms shocked me at first. The FL was vacuuming and it WAS NOT A DYSON! What was going on? Was Dyson pulling out of kdramaland? Was the company going bust? What was happening here?

Then it turned out it was an Appliance Make Over scene. The Other Hoover was swapped for a Dyson. Kdramaland normality was restored. I could watch the rest of the episode in peace.

All hail drama PPL!!!! Muahahaha

I don't know what happened to me but after years of drama watching and rolling eyes at PPL, I enjoy PPL's presence now. It's either I think the PPL is cool like Hyuk drinking coffee or the PPL is so out of place that it becomes funny 😅.

ps: I'm still sad Royal Hotness didn't get his own coffee ad after his marvelous coffee promotion in TLE 🤣.

I have a dyson, finally ! The mini version and I always empty it next to the trash, yesterday it was on my foot u_u

For the coffee, as a chauvinist Swiss person, I was really happy to see Nespresso or Dolce Gusto in dramas :D

I think the PPL I will never understand it's the massage chair! How can they think people have the money and the PLACE in their home to get this?

For the mask, seing Yeong acting as Iron Man was so fun! Yeong made PPL fun, the mask, the random kimchi, etc.

I had a marathon of The King Eternal PPL this last few days, but there was this episode (where she uses the lip balm, while eating ramen and then the guy offers her kimchi - it is the last pic of this post), and I have no idea what happened in that episode. It was just PPL. I got so bored, I stopped watching the series at the moment.

THEN.... I watched It's Okay to Not Be Okay and the first episode was great. Great writing, great actors and... almost PPL. It felt so different. The second episode there was some PPL, but not so aggressive as The King.

Melo is my drama still best PPL out there.

On Unfamiliar Family, one of the characters owns a Media Production company that makes unpacking videos. That is a PPL-goldmine that I'm expecting they'll start to make use of soon enough 🤣

Can anyone remind me of PPLs in Hospital Playlist pls?
Why Hospital Playlist team make PPL so boring and unimpressive? They should have made to this list, considering their high ratings... instead of letting King takes all spotlights!!! :D

Now I only remember seeing some cans of coffee in Hospital playlist. A patient gives Ikjun one as gratitude, and then he bought some to bring to the hospital where Song Hwa checks her benign... Though now I'm not so sure if it's a real PPL or not... ;)

Btw I kinda miss Subway, it was not even mentioned this time. :))

The PPL. The best PPL for me are the subtle and integrated to the story. I always cringe when it is too in your face. Those massage chairs are too bulky and impractical expense. I wonder if its a hot commodity in SK? I can never understand why anyone would buy it though.

WWWSK has the best PPL - confession scene combo.
The Driver shyly offers Secretary Bong a bottle of Coke drink, says she must drink this and runs off. The girl opens the cap, takes a huge gulp and see the writings on the bottle, previously unseen because the drink is black and covers it . She excited downs the whole bottle to reveal the whole confession written on the bottle.

My favourite scene in The King is basically a montage of here buy my Maserati/ginseng thing(?)/ludicrously expensive designer coat. I kind of enjoy when they pile a heap into one scene....not unlike when there used to be ad breaks where multiple things would be advertised in a short space of time (albeit not by the show itself, except maybe in the Truman Show).

Coffee ppl is my favorite, mostly because of a crippling caffeine addiction and a weird sense of nostalgia but I've always thought Subway ppl to be the funniest for some reason- been a hot second since I've seen Subway ppl though

I never watched the Eternal King(and refuse to), however PPL will never be the same for after Be Melodramatic, I still laugh about that.

My favourite dyson PPL was in Perfume. The vacuum was only used once or twice but I keep seeing the dyson vacuum on my screen because it was strategicaly placed in its wall mount and it was nearly always in frame when they are in the living room. I kept thinking the dyson vacuum is pretty even on the wall 😅.

And....I bought a bubble tea drink again, not The Alley but can I still blame TKEM? 🤭🤣

For better or for worse, I've never been able to look at PPL the same way since I watched BECAUSE THIS LIFE IS OUR FIRST. XD

I started to feel bad for the actors in The Eternal Monarch every time they ate the fried chicken, lol.

My favorite PPL was in Ghost Detective. The use of that stylus served the story. I actually shed a tear or two.

I don’t have a problem with Ppls and enjoy them in some ways. I think the problem is in the treatment! If it is funny and light, I like it. When it is too time consuming and just extra then !!??!!

In TKEM it takes you away from the story and that happens tooooo often in my opinion. When it is funny and incorporated (Like ES doing things), it was effortlessly nice. Them meeting at chicken place/ showing nice alley coffee was fine but them spending time on describing it etc etc was what annoyed me at times.

I liked some placements in Chocolate— Godiva was incorporated in the storyline as was the burger eating place (which was not Subway).

I loved One Spring Night but remember the two minutes they spend in some episode where the ML takes his dad through the Bank App that PPL for me wasn’t great.

I don't normally have any problems with PPLs, well unless I don't like that drama :P

I love PPLs that are well-incorporated into the story, and those that are so blatantly out of place it became funny. I didn't have problems with The King The Eternal PPLs because I expected the PPLs to be so out of place just like so many dialogues. I actually cracked up a little when @missvictrix mentioned that the bakery and coffee in the Republic of Korea tasted like the ones in the royal palace in the Kingdom of Corea. I mean that is just like a catchphrase for me.. 'You know, this one tastes just like what I had in the palace' OMG.. that was so funny.

Everything is good when it's presented next to Lee Min-ho's face I guess LoL.

It's funny but usually I don't notice the PPL....
Lately a little bit more because beanies tell me, but honestly... I am always so busy with the story, that I don't realise they are promoting anything...
Me: too busy reading the captions 😂😂😂
Thanks for the article, @missvictrix. It is interesting

I don't really mind the Dyson and a few similar ones that show actual useful products being used as they should be.
The ones that drive me nuts are all those energy, vitamin, and fermented Koala poo drinks. Seems like nobody in a kdrama can talk to anyone without pulling a couple of those out of their pocket (doesn't everyone carry around a pocketful?). Added to the fact that most of those are nothing but caffeine and something weird.

Sometimes I wonder if Samsung phones are PPLs too. Oh My Baby made me check out the latest model and wonder if I should get one 😂

More of a life-style thing than PPL, my instant noodle game has improved ten-fold since watching kdramas. One of my favorite Pegasus Market laugh-out-loud moments featured orgasmic illustrations for their house-brand ramyun. While watching that series, I found myself buying a lot of enoki mushrooms, thanks to those silly, sexy noodles.

Dramaland rice cookers make me deeply envious and I loved how Crash Landing on You integrated the contraband talking rice cooker into a North Korean setting. After our machine died last year, I seriously looked at Cuckoo (Korean) and Zojirushi (Japanese) brands. (In the end, we inherited a functional-not-at-all-cute Aroma from my father-in-law.)

@missvictrix, thank you for several hearty laughs this morning, well done! 👏🏽

One of the most unforgettable PPLs for me was the Atelier cologne in Gangnam Beauty. I got curious if it was good so I bought one and I loved it! 😂 Atelier’s Pomelo Paradis is a great summer scent.

Going into the more expensive PPL, i noticed the cool Samsung fold phones in Find Me in Your Memory, and immediately googled for the availability in my country, and it's in my list of considerance for phone upgrade.

And going back years ago, I was totally hooked by the Hyundai Veloster in City Hunter, and since it was available in my country, I was so tempted as I was going to change my car anyway. I didn't because it was too flashy for my lifestyle, but I still feel nostalgic when I see the car on the road.

I gotta say those PPL are sure effective !

My favorite product placements are the ones that you can't tell its product placement.. Like the fashion, champagne... For instance, IU in Hotel De Luna drinking out of those FABULOUS Baccarat mille nuits champagne flute.. those are the products that I buy and look at.. I googled those champagne glasses so fast until I found out that they were $250 -$300 per glass.. Ouch!! But OMG they were so elegant!! I love product placement like that.. smooth delivery

I wonder if it was just me, but did anyone have this experience where I notice PPL in most, decent or really good dramas, because it's unexpected, but I sort of just shake my head and roll with it because them producers gotta pay rent. But I see it happen in Eternal Monarch and notice it in the beginning (when my expectations from the drama were sky high) but most of the instances of PPL subsequently just went over my head...because the entire drama was sooo outlandish, nonsensical, and ridiculous that PPL just sort of got lost in the mix, was not even news, and sometimes even enhanced the Eternal Monarch experience because at least then it was funny? That's how I felt mostly.

with TKEM i kinda understand (im not saying its ok) the PPL because this is such a high production drama (incl CGIs, actors actresses, star writer etc etc) but the drama couldnt even make me as viewers forget how much the PPL screaming in my face.

i really really need Dyson vacuum cleaner :(( i wish i can afford 1

I usually find vacuum PPL to be ridiculous. But in a recent episode of MY UNFAMILIAR FAMILY, when Shin Dong-wook spiffed up the carpet in his library-like bachelor pad, I got a kick out of it. His character is the kind of person who would do his own housekeeping.

The good thing about watching ancient sageuks is that there's no PPL, except, perhaps, from tourism offices. On the other hand, MR. SUNSHINE managed to have a Western bakery that stuck out like a sore thumb. It must have been a warm-up for TK:EM. ;-)

I’ve been a loyal Apple user from the very beginning but Park Si Yeon’s gold Galaxy Z Flip phone makes me think about shifting to Samsung, LOL!

I think Dyson was the only thing missing in TKEM. I think the drama has given me a PPL education and I'm noticing them a lot more now. Still there were two brilliant scenes in TKEM, the coffee with the police team and the PPL packed in 5 minutes. The chicken PPL worked for me, I don't get half and half where I live. :(
Itaewon Class is also had a lot of PPL. I also caught a few products in Kang-bae's store in Mystic Pop-up Bar. Not PPL, but the school building in Nobody Knows had the LG building in the background, I don't know whether it was intended or a coincidence but got me thinking why theres no LG PPL in the drama. Or is there?

One of the worst was the coffee chain on SOMETHING IN THE RAIN. Considering the management and harassment portrayed on the show towards the female staff not sure how they convinced the chain to agree.
Is that a real company?

BE MELO has the best PPL!!

My Ahjussi which is a masterpiece, had the coffee drink bottle pop up several times but the direction/close up shot of the logo and the LSK drinking it to show it made me cringe. It was so obvious that it was a product placement, but the close up and facing of the logo kinda took me out a bit because it felt a bit out of place for this show.

I remember My Secret Terrius also had a funny tongue in cheek moment when So Ji Sub drinker a carbonated drink (Obviously advertising the drink) and a sexy song played in the background lol while he was drinking it. I recall close up shots of SJS's face and a halo effect surrounding his aura haha.

Ahhh no honorable mention for the multiverse-travelling kimchi? Gotta say my favorite ppl scene is still the meta-way they did it in Be Melodramatic.

LOL, everyone is bashing KETM but truth be told.. I think Hyena was worse with product placement..Lets be realistic.. Who TF eats that much Auntie Anne's Pretzels.. ROFL...

Well, you really have to mention that Netflix PPL in PPL Monarch (Episode 4) ... for those watching that show outside of South Korea (i.e., on Netflix), it's actually pretty odd ...