The ending was pat, but pat in a determined way. The womance was the heart of the show and I am so glad I watched this!!!

I very much liked how each story threads were woven together. I personally liked that our ML was not just there for the sake of having a ML. But his story is very much intertwined with key characters. Yeon Woo Jin is a great actor and want to see him in more projects.
And of course I love the four ladies. I loved that we get to see them grow in their own character arcs through out the show. Jeong Suk is definitely the main heart of the show. Kim So Yeon, Kim Sung Ryung and Kim Sun Young are always amazing. Lee Se Hee is a new find. I have only seen her in the weekender and I really like her here. I will definitely miss this show. I very much like that each character are left in a better place than when we started this show. 💕

For those who may have also had this experience, allow me to be completely honest: I was so disappointed in the final pair of episodes that I truly want my entire 12 hours back.

Beginning with the four YEAR time skip at the end, we were allowed to learn nothing about how Jung-sook actually built her business--knowing full-well that it must have been extremely difficult and used all of her fantastic wiles--but even more amusingly to the point (for a supposedly sex-positive story?) why is it that her potential life partner is still afraid actually buying her products?? Maybe she should practice her pitch a little harder...or something.

The Do-hyun parentage side plot took over the end of the story to the detriment of the women's individual agencies...in a way that made it seem a bit like, "Yeah, yeah empowerment, but what about this guy?" I, like @quirkycase, gather that this was supposed to be mitigated by the fact that Geum-hee was the birth mother he sought, but nah. His tale of woe mainly took tons and tons of time away from learning more about the relationships and personalities I feel so many of us truly cared about...those of the four women.

Where did our story about the four women go?? Frankly, in each case, and in the last two episodes especially, the show ended up being more about how they related to their men than to one another (even the, yes, truly touching storyline where Yeong-bok agonizingly repaired her relationship with Geum-hee...that was about something her husband ripped apart...and her heartfelt plea for forgiveness for something she didn't do was one that Geum-hee's husband convinced his wife to accept!! What?).

I found it incredibly disappointing given the build-up we were given at the beginning.

THE GOOD:
The womance was fabulous, and the empowerment was great. I loved the discussion they had about their relationship as well - 'we share our wounds without judgement' 💖and how that is the basis of their unbreakable friendship. Cheers to that! (raises soju glass) 🥃

In terms of character development, Jung-sook was like a seedling that we watched grow from a little shoot into a magnificent display 🌸and her future MIL was a houseplant that was wilting in a dark corner without the right nutrients, that came back into full bloom.🌷 The other two women, Ju-ri and Young-bok were already pretty comfortable with who they were, so they didn't need to change, but they helped the others on their journeys.

THE FRUSTRATING:
One key frustration for me, and I use that word deliberately(!) 😬is the lack of a fulfilling relationship and specifically sexual awakening arc for Jung-sook. 

If this weren't a story about a sex-positive business that allows women to embrace their sexuality without shame and validate that they are entitled to sexual pleasure, I would gloss over it as typical k-drama prurience, but in the context of this show, it bugged me. 😡

Why did the romance get so asexual in the end? Why was someone who was growing in all other areas of her life, not also given the opportunity to find true sexual contentment? We know that her sex life with her ex husband was pretty terrible, so she certainly deserved this. 😒

Honestly, I would have been happy to see her getting into using her own vibrating products, if they didn't want to centre it around the ML, 🤣but it felt like a jarring gap to me. Sigh.

I am going to second all of the comments above. Overall, this was a nice portrayal of women’s friendship and introduced me to a wonderful version of a classic Korean pop song. Otherwise, as these last two episodes showed, it was disappointing.

The sex toy business might be “virtuous” because it focused on women’s sexual satisfaction, something as worthy of attention as men’s sexual needs. But the toys’ purpose was the focus only once, when the FL tried one of her products and euphemistic fireworks went off in the sky. Of course, they couldn’t show anything more suggestive, but they could have talked about it without being explicit, saying things like “why should only the man get the fun” or something similar.

Instead, the women might as well have been in the plumbing business. In fact, it might have been good to have them selling hardware or non-bedroom sports equipment, because they still would have encountered sexist hostility, but the show could have actually shown them using their marketing skill. As it is you never got any sense of why customers would want to buy these products, except lingerie to please their husbands.

That, plus all the women in the show were heterosexual, and yet all the men in the show were the least desirable sex partners imaginable—even the male lead had a limp, flaccid personality with all the sex appeal of a wet noodle, if you get what I’m saying. That made this the unsexiest sex toy drama possible.

The main thrust of women’s sexuality became motherhood—exactly the same emphasis of the conservative villains who opposed the “immoral” business. All the FLs were just surrogate mothers to immature male partners. Even the relationship between the less inhibited hairdresser and the pharmacy assistant, had her as his sexual tutor, and then intervening with his real Mom to ensure her son got a photography education.

As for the FL and ML, they were never flirtatious, the ML found her most attractive when she was in Josean era Hancock! She gazed at him sympathetically, not lovingly, guiding him as he worked through his Mommy issues. Its not surprising that their main date was a children’s amusement park, where, like a parent, she took him on rides that he could not handle by himself. It would have been far more interesting to me if a relationship showed her sexual awakening. Instead she became a saintly Mother Superior selling sex toys.

So, even though this show was a remake of a British show, to me it was representative of what’s wrong with Kdrama attitudes toward sex and sexuality, and it was thematically interesting only for that negative reason.

The four women had great chemistry together, and were enjoyable to watch as friends, but another, earlier drama, the Social Avengers Club, had the same thing, yet dealt more seriously with its focus, class issues. I’d recommend that one, instead of this drama, which undermined its own supposed message of female independence and liberation.

This drama was good but as a few other Beanies pointed out, there are gaps:

1. I agree with @aig00iness that we should have see Jung-sook's personal sexual revolution as well given the products she is selling.

2. There did not need to be an adoption backstory and link for the ML. Writer-Nim could just as easily had him return to Geumje because he found his grandmother and decided to learn more about his roots. No need to make Geum-he his mom.

However, at the same time, the contrast between Geum-he and Ju-ri's outcomes as single unwed mothers make an interesting commentary on how single mothers and their children were treated and dealt with and the differences in their options according to generation because I take it that since Ju-ri became a mom in the 90s, she had more options than Geum-hi who had her child in the 60s.

3. The show could have done with 1 - 2 more episodes so we can see how Jung-sook and her friends built the business back up from scratch. That would've been very inspiring given what they are up against.

Otherwise, this is still a solid feminist drama for sure.

The four-year time skip picked up the ladies at a point where they had no hope of a paycheck - a devastating situation for three of them - and whisked them all the way to sleek success. Suddenly they look like flight attendants with their uniforms, scarves, and hairdos. But how did they get to that point? That would have been the more interesting story.

The time skip also glossed over any development in the FL/ML's relationship. After four years, Do-hyun comes to town and brings balloons. And that's it?

This was a really lame ending to a drama that tried to deal with serious issues in each woman's life, and to focus on the importance of their friendship to all four women. I personally didn't think their only way forward or the best way to show their growth was to open their own store. It would have been great to see them take the skills they had learned and confidence they had gained, and branch out into other meaningful careers that helped Jung-sook, Young-bok, and Ju-ri support their families, and gave Geum-hee a more satisfying life.