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Drama viewership ratings for the week of November 6-12, 2023

The Matchmakers and Moon in the Day hold steady during their second weeks. Similarly, we didn’t see any huge jumps for our weekend dramas either. Instead, My Dearest continues to rake in the viewers as it heads into its finale week, and KBS’s epic sageuk The Goryeo-Khitan War lands a nice premiere for itself.


Drama viewership ratings for the week of November 6-12, 2023

Ep. # Station Rating
Monday, November 6
Evilive 8 ENA 1.4%
The Matchmakers 3 KBS 4.0%
Twinkling Watermelon 13 tvN 3.7%
Tuesday, November 7
The Matchmakers 4 KBS 3.9%
Twinkling Watermelon 14 tvN 3.6%
Wednesday, November 8
Moon in the Day 3 ENA 2.0%
A Good Day to Be a Dog MBC
Thursday, November 9
Moon in the Day 4 ENA 1.5%
The Killing Vote 11 SBS 3.3%
Friday, November 10
My Dearest 18 MBC 10.8%
7 Escape: War for Survival 15 SBS 5.2%
Saturday, November 11
Strong Girl Nam-soon 11 JTBC 7.6%
Live Your Own Life 14 KBS 15.5%
The Goryeo-Khitan War 1 KBS 5.5%
My Dearest 19 MBC 11.6%
Perfect Marriage Revenge 5 MBN 1.6%
7 Escape: War for Survival 16 SBS 5.2%
Castaway Diva 5 tvN 5.4%
Sunday, November 12
Evilive 9 ENA 1.7%
Strong Girl Nam-soon 12 JTBC 8.5%
Live Your Own Life 15 KBS 16.6%
The Goryeo-Khitan War 2 KBS 6.8%
Perfect Marriage Revenge 6 MBN 1.8%
Castaway Diva 6 tvN 7.9%

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I think the streaming sites should release weekly rankings alongside the TV channels because most of these dramas are available on TV as well as web and going just by the TV ratings is not going to give them a proper statistics of dramas that are trending online, but receiving lukewarm response on telecast or vice versa

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I second that

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And that's exactly what the likes of Netflix are fighting so hard to avoid doing.

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As I understand it there actually is data for streaming services.

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Streaming services are reluctant to disclose any viewer information because it will raise eyebrows. For example, when a US platform like Netflix claims viewership on a show, it defines it as someone watching 3-5 minutes. How can that count as a full episode watch? In addition, platforms may disclose subscribership numbers but not how they got them (new, renewal, or specific show) or how many left. With the introduction of advertising model, platforms will have to go to a form of certified viewership numbers like Nielsen does for TV and cable ratings (verified data monitors and canvas surveys).

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So happy Live Your Own Life Is improving. Castaway Diva is doing well. Yay! Why is PMR not doing well? I love that show

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Lead Your Own Life needs to step up the pace and get some action...I'm in it for the actors, but I tend to FF past mom's whining stupidity and entitlement and daughter's passivity about being constantly walked on. Lots of character development needs to happen and fast.

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Absolutely. I am so over Hyo Shims doormat-ness( I know that is not a word) 😂

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I am sad that twinkling Watermelon didn’t get to 4 last week I hope it does for this week’s concluding episodes. I wanted it to get to 5 but will settle for 4.
Matchmakers is doing ok and Castaway Diva seems to be doing well with the jump once they confirmed some of the mystery and the potential scandal looks like it will be addressed head on. I wonder if it will get to 10+

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I'm sooo glad Castaway Diva didn't keep drawing things out

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Saeguks will continue to bring in the number, especially the heavier ones, whether it is more faction (a blend of history and fiction like My Dearest) or a saeguk that is based 90%-100% on historical events like Khitan-Goryeo War). Khitan is definitely a more serious, more epic and yes...with 32 episodes, it is definitely a very strong contender.

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Just for comparison:
Sageuk KING OF TEARS (2021) aired S/S and its first 2 episodes nationwide Nielsen ratings were 8.7% and 9.4%. It ultimately averaged 9.7% for all 32 episodes so that should be goal for GKW to beat I imagine.
(Frankly I found the ratings for GKW’s first two episodes disappointing. Not horrible but….)

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Me too.I guess when you pit a much beloved saeguk, My Dearest, which is still going strong, and the other dramas...including PEB one. I think it is harder. Plus there are audiences who are not over the "horse" issue yet.

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KBS ruined KING Of TEARS with animal cruelty. I hope they learn their lesson.

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Btw, I like your description: faction.
So for sageuks we now have fusion, fluffy and faction.
For what you call ‘heavy’ I dislike having to write ‘historical sageuk’ because that is redundant but there are so many variations on a themes now that to clarify that is how I describe a proper old-time sageuk.

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Think:
Fusion: Nothing related to actual history/issue/events/ famous historical figures, King, prince and famous individuals. Lots of slapstick humor, fantasy, magical stuffs like Moon in a Day.
Faction: You have the historical event + historical figures (like the King in My Dearest, The Red Sleeve), along with it you have the creativity of the writer who added a few extra storyline or love stories
Daeha: The most authentic, stay true to historical events plus real King's (think King of Tears and Khitan-Goryeo War).. Accuracy rate: Usually 90%-100%. Usually supported by Ministry of Culture in Korea.

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I guess Vigilante with two episodes a week on Wednesday might have some impact too on the ratings..as it attracted a lot of viewers and buzz, though it might not join the rating game.

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Its impossible for any single drama to breakout over the weekend simply due to fierce competition and a fragmented audience.

All these dramas seem to have stabilised and will likely stay in their current range till they end.

Castaway Diva could go higher if the story doesnt crash and burn near the end.

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CASTAWAY DIVA is doing well, just as I expected.

MY DEAREST is well done but a tough watch emotionally. I give the SK audience kudos for hanging in there.

The Goryeo-Khitan War had such a confusing first episode that it is almost surprising to see a pick-up for the second one. Fortunately, that second episode clarified a lot of things. It also really brought home the lesson that Goryeo was in fact significantly different than Joseon.

LIVE YOUR OWN LIFE is building the perfect case for the FL to completely cut all ties with her family. The audience seems to understand this which is why its ratings are increasing.

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Thanks @oldawyer ... I think I once saw a post by you where you explained the different K-drama categories ... weekender being one of them!

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How was Goryeo different from Joseon?

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Second that, @oldawyer ... Any short initial description would be appreciated! To wet our appetite so to speak! :)

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Yes, Goryeo dynasty (918–1392) was replaced by Joseon (1392-1910)

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This requires an essay. Good luck @oldawyer. 😄

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OK, here goes. Some of this was already posted to the KHITAN-GORYEO WAR hangout:

Goryeo was much different from Joseon. It was Joseon which adopted Neo-Confucianism as its official ideology, to the utter misery of Korea for the next five centuries. Neo-Confucianism was just coming into existence during the Goryeo dynasty. Goryeo was instead dominated by Buddhism and hence the greater tolerance for the behavior of the King and the rest of the court, plus a much higher status for women and more autonomy for individuals in general.

In Joseon everything was about obedience to various forms of authority- not just in public but within families. Joseon would later go to some lengths to actually suppress Buddhism to some extent because it tended to conflict with such ideas as 'filial piety'. It should be noted that the Buddha himself actually violated core Confucian values from the very beginning by abandoning his family for the sake of his spiritual journey.

People did not hold Confucian values as core beliefs in Goryeo. Some respect was given to older style Confucian teachings at that time- when Confucianism was not yet a totalitarian ideology nor even a truly coherent philosophy. One British wag once put it that the older style of Confucianism was less a unified teaching and more of a curriculum. It is a pity that it did not remain that way because both China and Korea were much more dynamic, creative and successful when that was the case precisely because they could be much more flexible and adaptive.

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Now I wonder why more shows don't take place during the Goryeo period. Just for diversity's sake.

Hmmm, greater tolerance for the king and court. I thought sageuks always featured the king and court doing whatever they wanted as the highest positions in the land.

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Some Sageuks do seem to show that unfettered power but almost always even the people in those high-power positions are constantly worrying about making a mistake that will cost them everything and needing to be extra-careful about what they say and do- just like the people who were in similar positions around Josef Stalin - and Stalin himself had to be constantly on the lookout. They may have power, but they really do not have freedom. Like Leninism Neo-Confucianism had both the elements of absolute power but combined with a myriad ways in which you could be found to be unworthy and therefore be discarded (and killed).

While the majority of Sageuks are set in Joseon in fact when a truly epic or major one is considered it is not at all uncommon for them to be set in earlier times. Think JUMONG (founding of Goguryo), QUEEN SEONDEOK (Silla), ARTHDAL CHRONICLES (Bronze age Korea). It is your more average run-of-the-mill Sageuks that are almost always set in Joseon- maybe because the costuming, etc. is so much easier.

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Joseon's history is primarily based on first-hand sources. It is extensively documented from its inception to its conclusion, spanning over 500 years. Consequently, writers have abundant of historical information to work with compared to earlier dynasties, like the 3 Kingdom era and Goryeo.

The Joseon Dynasty ended 113 years ago. Some palaces, historic buildings, artifacts, and so forth are well-preserved or recently restored. Paying a fee to shoot on location would be cheaper than having to build a new set.
MBC and KBS are known for recycling Joseon-era costumes to save money.

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Re GKW, it seems the production wanted to open with a bang (which it did) but dramatically it might have been a mistake seeing that almost immediately the story reverts back 10 years so in effect that battle is in the future. Thinking about it I am starting to conclude that perhaps both episodes one and two (as presented) might have be rethought. I will think about it a bit more and expand in the opening review.

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I agree with you about the opening battle being utterly out of place. It created unneeded confusion (and for me whiplash) which was not really cleared up until the end of the second episode.

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Why isn't PERFECT MARRIAGE REVENGE doing better?

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Could it be cuz it's really a daily soap all dressed up in evening wear? I expected to have the kind of outrageous fun I had with Last Empress but . . . I dropped it after 3 eps.

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When you have Seven Escape, it is crazy. But when you put Perfect Marriage Revenge, it is double the crazy and the migraine.

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Ikr. PMR deserves more love!

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I just looked at the ratings and saw this high viewership for what is termed a «weekender» ... so now knowing yet the different K-drama categories, I see that Dramabeans does do recaps and reviews on that. I checked the tags on My Drama List « Irresponsible Parent, Selfish Sibling, Starting Over, Bickering Mains' Relationship, Personal Trainer Female Lead, Hardship, Dysfunctional Family, Social Commentary, Enemies To Lovers, Multiple Couples » ... I might have a look why a Korean audience seems to like it that much ... :)

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I would recommend the DB post on how to survive a weekender so you go in prepared. Sorry I don't know how to link it here but there is also a copy on @oldawyer fan wall so click his name and check out his fan wall as I think there are only two posts on there one about how to survive and the other why the last weekender was an epic fail!

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Found it! Excellent tip, Motherbean! thanks. :)

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If you read them together you will discover that indeed there is an exception to every rule: The eight or ten episodes and then either stay or drop would not have worked for the previous Weekender because it could not have detected the coming complete alteration of the plots which occurred at the exact midpoint of that drama. As a result, in the end we did not get anything even close to the stories which we were promised at the beginning of that show.

There are no perfect rules....

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The weekend dramas are essentially family friendly and geared toward an older, more traditional Korean audience. They are usually about 50 episodes, feature big families and multiple love lines. I have watched about a dozen.

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Ah! If DB votes were counted PMR would be flying high!!

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Everywhere on social media actually. Even MDL is loving PMR.

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We love PMR!

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Will PMR cross the 2% mark?? I hope so!
But the weekend schedule is crazy.

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Its facing tough competition from the other channels the sagueks and weekenders are winning the ratings game.

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This is a drop for Perfecf Marriage Revenge. How? How? The last two episodes were gold!

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As always I do not understand what appeals to people. Why did Castaway Diva's ratings go down? Is it because the mystery of Ki Ho was resolved? Was it because of the lip syncing plot?

Personally, I'm not into historical dramas but a comment or conversation started by @sicarius as well as how well these shows tend to do kinda fascinated me. I think mentioned the way speech is used in historical dramas and some actors are better at it than (especially newer, younger actors). I personally can't tell the differences in speech whether it's historical, modern, or the regional dialects.

How/why are shows buzzworthy but they aren't being watched (ie A Good Day to be a Dog and Evillive)? Now I'm wondering what makes a show "good"?
Twinkling Watermelon is a good show yet it's only in the 3% area
Meanwhile Strong Woman Nam Soon is a ratings darling apparently (I don't watch this so I can't say anything about it one way or the other)

And then people keep saying Live Your Own Life isn't doing well yet it's in the double digits.

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Period dramas are also pretty popular in the west. I wonder if the reasons are similar?

Live Your Own Life I think is doing poorly by weekender standards

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LYOL is aprox 1/3 of the way through and it is still raining pain and trouble on our FL .
Living her own life, Hah, she is being buried by an avalanche of crap by her useless family.

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But people don't only watch shows because they're "good" or "bad", it's mostly about personal preferences.
I wouldn't even call any of the shows I'm watching "great" or "a masterpiece" but I love them.
I have a big problems with TW and Moon Day' plot logic and development, but I like the characters and there dynamics.

Trying to use ratings to define what's "good" it's impossible. It's like thinking that the best participants in a competition show always win. We all know that practically never happens. Popularity has nothing to do with quality, from my perspective.

PS. Weekenders in the past wouldn't go down from 20% I think (I don't even remember well because it's been so long lol). So yeah, for a weekender LYOL isn't doing great. But I'm starting to think this is the new normal for weekenders now that it has so many competition.

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But how does that help the actors and production folks involved who have to be judged on how well their last project did?

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I don't think they care.

Did you watched Diva? The PD of the competition show didn't invite Ran Joo into her program to help Ran Joo, she wanted Ran Joo to help her get more ratings. If the PD does well this time, her next project will definitely get approved and her budget will be bigger. Why? Because she's bringing money to the company.
If she doesn't do well, maybe she'll lose the capacity to choose her next project freely.

Well, that's just an example I'm giving you to make my point about the industry not trying to help anyone but itself.

Disclaimer: I don't work in the entertainment industry. I'm just a fan of Korean entertainment. Reading articles or studies about it would be better. Hahahaha.

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It is still a bottom line business. Networks and cable operators need content to fill time slots. Ratings are still the basis for advertising revenue, but the increase in PPL helps off-set some costs.

Some actors bring along high value ad sponsors to their shows so past failures could be overlooked. I think it hits more on directors and writers resumes.

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I think Love is for Suckers helped prove the point about ratings wars. The two PD’s were very different in their outlooks one used controversy to get her ratings up and hurt her cast members in the process, the other went for quality and got her show cancelled due to low ratings. They were forced to work together to get the balance right on the next show.

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Well so disagree about the "logic" of twinkling watermelon haha

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We*

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🤣

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Because of so much platform competition, I view the traditional ratings of shows merely the public buzz on first watch. (Channels constantly re-run shows during the day and week which probably are not counted in rating number. This is why a second episode may get a "bump" because viewers saw the first episode later in than the first run.

You also have to consider the ratings in context to actual market share. KBS, SBS and MBC are public TV stations that are basically free in all households; cable stations are smaller market because it costs money to subscribe; and smaller cable channels like ENA have even lesser potential audience share.

If you want to compare the popularity/potential audience, I find multiplying cable show rating by 1.5 and small channel like ENA by 3.

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That info re the reruns at better times finally makes sense for the second episode bump. I could never understand why there would be more people watching that one if they missed the first one.

It would be great for everyone if they added the numbers of actual viewers regardless of live watches. A badly timed show could have low live watches but high numbers in total by the end of the week. The shows that go out on Netflix that get the whole series drop or are regularly in the top 20 ratings years later could be a boost for actors etc. later. The Reply series, Crash landing or True beauty would be in that category for the International audience at least. The dance clip from True Beauty or characters that turn up as Cameos like the North Korean character played by Kim Soohyun that turned up in Crash landing are the gift that keep on giving and live on way beyond the show/films run.

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A 4% for TW final week! Please.🥺

Good Dog is still on, right? 😆 At least the Killing Vote fans will finally get closure this week.

I'm surprised with the 2% for Moon Day, but it makes me happy because I love the show.

After TW finale I'm hoping a good show comes, because I'm not watching anything on the weekend, and I don't like having my week so empty. I can't lose my mon-tues slot. 🥺

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2 Dog episodes this week. 🙂

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That's pretty cool after people had to wait for so long.

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This is definitely an experiment, as suspected.

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It's not only still on, we get two eps this week!

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They should make the fans even more happy and give you two eps every week from now on.

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They should just stick back to two and stop playing with the audience. Don't love the show or the actor. Just pity the audience

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One episode is torture.

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These numbers used to be a pretty good predictor of how good a show is and how its all going down according to the views but now it's just a jumble of numbers not showing anything. (or just maybe too many channels trying to be "the" big one? Or has my taste in shows changed that much? Its just entertaining now to compare and guess which ones are good. A lot of my choices for good are not getting higher ratings.

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The choices of SK audience are obviously different. If views of international audience were also considered perhaps the ratings would be different.

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Not by much. Although hated here, MD is loved just as much or even more by international viewers. On Kocova was ranked the most watched at the beginning of November for example and God knows how popular would have been if it was picked up by Netflix. On twitter has been getting as much views as the dog show now on MBC page.
I expected Castaway Diva to do much better and get closer to MD but I don't watch the show and I don't know why it went south with its viewers. GKW started awful so that explains its numbers. All of them get a kick on Saturday because there is no MD and will probably get better numbers after, sadly, MD will end.

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Sorry, I meant Sunday and not Saturday.

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Good Data releases its most buzzworthy dramas every week.
MY DEAREST has been in the top spot until this week.
Ahn Eun Jin has been in the #1 spot for weeks but dropped to #3 this week.
I'm guessing My Dearest and the two leads will return to the top spot on its final episodes next week.

https://www.soompi.com/article/1625943wpp/castaway-diva-rated-most-buzzworthy-drama-namgoong-min-tops-actor-list

DIVA is in a controversy with Jeju Island residents, so it'll be interesting to see if it changes anything next week.

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I started watching Evilive and I really like. I feel bad its not getting as much love since its facing tough competition on the weekends. Hopefully its gets better in its finale. For a small cable drama I hope its considered good numbers.

I love PMR and hope it gets better ratings every week.

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Evilive most definitely deserves more attention. Even though it is more paint-by-numbers than say Worst of Evil, the leads are mesmerizing.

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They are absolutely mesmerizing. I actually didnt espect to like it. I may watch Worst of Evil when i have free time in my kdrama watching schedule

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Am I the only one who keeps reading "Evilive" as "Evilie" and thinks "Oh, evil lie! I get it! Clever!" but then realizes it's actually "evil live" which isn't nearly as cool a play on words?

No? Just me, I guess.

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I just noticed that I never actually tried to read the title of this show. I just so the letters but not the whole word. Now that you mentioned the word play I actually figured out how to pronounce it. I read it for the first time. 😂

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@LaurenSophie: Me too!

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The original title was Biography of a Villain.

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Proving yet again they can easily mess up the context setting of the drama title by giving it a random name. Pretty Noona who buys me food becomes Something in the rain.
I am waiting to hear the bland nonsensical title that will replace the intriguing drama called Let’s get grabbed by the collar

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