PPL never works better. Our family got two Dysons. XD As we're living in a dusty country, the Dysons work well and help us a lot when we have to clean our house. Being able to vacuum small dust particles on our beds effectively is one of the best things we love about them.

There are many other things Kdrama I added into my life. I was in a phase of scrunchies while and after watching Start-Up (TT - TT Ex-BB). I had Korean buffet when I had that crave after watching some scenes in Kdramas when people start eating some Kdrama dishes in a tasty way. I almost got myself that Kahi balm stick because Kim Go-eun always applies it in TKEM no matter where she is in the drama *coughs while being on a stakeout coughs* *coughs SFL also applies it on MOO-HAK's face in Dali and Gamjatang coughs* , but thank goodness I didn't do that.

Ah ramyeon, always satisfying to be eating some before the show makes you hungry :)

It is not PPL driven, but a culture thing when I feel like going to a real Korean market to buy real Korean food. Does that count?

I don't think PPL really works on me...

The clothes's style suits them but I can't really imagine myself with it. Objects like phones, vacuums, etc. are pretty expensive and if mines work well, I don't want to change. I don't have a big interest in cosmectics, I like Korean brands but I don't choose because I saw it in a KDrama.

I think the only thing I could be tempted by, it's their chicken! But there is no place where I live. Subway, Macdo are pratical sometimes but it's not an influence from KDrama. Their usual meals are the thing that interest me the most, I want to test everything.

I like to see Swiss brands in Kdrama on the other side. It makes me smile to think Swiss products reach KDrama world.

It hasn't affected my wallet but it definitely will.

The two PPL's will be thin framed glasses (Hospital Playlist) and classic coats that add wonders to your costume.

Such a timely post. It has hit my wallet recently. I have mostly managed to steer clear of kdrama merch until Our Beloved Summer came along. This is not so much PPL but on merch, if there is a difference. I recently purchased the OBS OST since I love the drama and OST so much. I love the OST and everything that came with it. I have no regrets.

Recently it's been Maxim coffee and Honey Jujube Tea for me. Haha! I blame Our Beloved Summer for the latter. Arf

I was tempted with that Flip Samsung... it looks so cuuute... but then I looked up the price...
Thus my spendings are limited only to local Asian shop (I love kimchi and the fried seaweed)... and occasional DVDs.
(And yes, time to time I buy Maxim coffee 😁)

I haven't bought any products from Korean PPL, but I do want to try their coffee mix sometime, despite my hate for instant coffee because they make the process look visually appealing even though the end result might look like a murky water. I mean, most dramas on an average spend atleast 10 secs on the instant coffee by having someone with beautifully manicured nails tear open two packets in one swift pull and pour the contents into a mug, mix and take a sip, post which they give an expression of having solved or dwell deep into their character problems.

Oh my god. I have bought whole outfits and statement clothes because of kdramas lol just take all my money T___T. Jeon Ji Hyun, Jeon Do Yeon, Shin Mina, Gong Hyo Jin - I swear their stylists get me every time with their outfits. Pretty much all of Cheon Song Yi's looks and outfits in YFAS are iconic to me. Sometimes I do get obsessed enough to try and find an exact piece they wear, but mostly I think they enable me to wear things in real life that I wouldn't have dared to pull off otherwise (hot pink lipstick, oversized leather jackets, puffers, purple pants!) and it's fun to feel like I'm channeling the character's aura in a way :')

Hmmm since pandemic I am learning to cook K food, soo..... I buy those various Korean noodles type and cooking ingredient which becomes a bit expensive because they must be imported.
I tried maxim coffeee too because IU in My Ajjusi ha ha ha but coffee from my country is way better. So just once try and enough

Not technically Product Placement but it was definitely the placement of jjajangmyeon product in Reply 1988 that led me to Maangchi's recipe. ;)

Ha! A dyson hair dryer and vacuum :) very expensive PPL. but I love both.
Plenty of Korean skin care products from face masks to serums. Happy camper again!
I tried the Maxim coffee but didn’t like it.

I thought i was pretty immune to PPL (Subway PPL worked the total opposite on me , i started hating it), until I saw a neck pillow in Start up worn during work. Idk if I've seen that use of a neck pillow before in any dranna but in real life I've always associated it with travel. It helped in wfh and that finally lead to two other people in my family buying it for work. Soon after I also caved in to ramyun which I've been avoiding for quite a while. I guess my intestines are better off not eating them. Skincare has been a staple in my life but that's not due to dramas rather the influence of kbeauty in general. I've never been interested in clothes or shoes unless they stand out like GHJ's outfits do but that's all. I never want to buy them. However, The Z Flip did catch my eye but that is obnoxiously expensive and phones are one thing that I don't feel like spending a lot on anyway as my use is barely limited to this site and one more app on the internet.

I am a sucker for the instant coffee, but I usually mix it with black coffee because it's too sweet otherwise.

Uhh, I keep a Netflix subscription because of dramas. Does that count as hitting your wallet? Because then that’s the only time that counts. I do love Korean food, but I’ve had it from way before I ever started watching dramas. PPL is useless when you’re too poor to even consider getting anything you see onscreen, which has unfortunately always been the case for me.

After watching "What's Wrong with Secretary Kim," I was obsessed with rounding up as many pencil skirts and silk blouses as possible. For the first time I even tried to hunt down specific styles worn on the show. But I got sticker shock pretty quickly, lol, and decided silk is impractical anyway, lol.

I've never had an americano until watching Korean shows. Maybe I need to add flavored syrup because I don't know how Koreans drink watered-down coffee. To me, coffee needs milk, so I'll stick to cappuccinos and lattes. Korean abbreviations (아아 iced americano, 따아 hot americano, 아바라 iced vanilla latte) are cute though.

While I've definitely taken cues from dramas for clothing styles, the one specific product I have purchased because I saw it on a drama is NARS Powermatte Lip Pigment in Warm Leatherette from Live Up to Your Name. It is the perfect rich berry tone and does not move after applied. I had already loved the brand's products before but this specific color and product caught my attention in the drama when Kim Ah-joong applied it to Kim Nam-gil in that cute lil date scene. I looked it up pretty much right away and bought it that week, and have repurchased this color and others since then. (I realize I now sound like PPL but it really is one of the the best lip colors I've used, and I know my lip color.)

Am I the only Beanie intrigued by that Kahi moisturising stick that kdrama people share randomly all over their faces? Didn't buy it because it isn't very accessible where I am, but I sure looked it up 😂
Also, been tempted to make kimchi and yuja tea at home

The biggest PPL influence on me are those Gentle Monster sunglasses that are worn in every kdrama! I end up purchasing a pair for every other kdrama I watch, and I LOVE those glasses. Really perfect for Asian nose bridges.

The most expensive PPL item I was influenced to purchase was Hong Chayoung’s amazing Aquazzura pumps that she wore in Vincenzo finale.

Over the last year I've been noticing that ppl is becoming slightly more subdued when it comes to extravagant items like led-masks or massage chairs. Cars and watches and food are all very well, but personally, I miss those crazy ppl moments that put writers creativity (and cringe) to the test 😂

Food. I have even had Korean Fried Chicken (at a sushi place run by Koreans), Bukgogi, etc. My son loves kimchi.

Not really PPL but I got all the books from It's Okay Not to be Okay.

I get tempted occasionally but then I realize that I'm broke so... lol

Aside from the need to pause a show while I make instant ramen (or go out for tteokbokki—true story), I was only influenced to buy something non-food related from a k-drama once:
I’ve always loved classic sneakers from the 70s and 80s and when I watched Wok of Love a few years ago I kept focusing on Junho’s Nikes. I couldn’t get them (or him?) out of my head and ended up custom ordering a pair of classic Nikes before I finished the show 😆. I love them though!

One PPL that brought a little smile was seeing a Dunkin’ Donuts franchise in Incheon International Airport in WHERE STARS LAND (2018) (Viki US). I grew up close to where DD started and I thought, “wow DD has made it all the way to Korea”. Independently I do like DD coffee.

I saw the headline and thought, oh, I’ve not bought anything due to PPL 🤔 And then I remembered that Kopiko candy (2 flavors) is on my shopping list 🙄
And I still buy Chocopies because of Kim Sam Soon.

I’ll just link my TotM here: https://www.dramabeans.com/2018/04/drama-induced-shopping-three-times-one-drama-influenced-how-i-spent-my-hard-earned-cash/

Oh, just remembered! Got myself some earrings like the one Seojun ( Hwang Inyeop) wore in True Beauty, they call it cuff chain earring. For a fleeting moment felt tempted to get myself a mullet, but reality settled in and realized on time that that look only works if you have Hwang Inyeop's face 😂

I keep on realising how much stuff I end up buying because I find it cool in kdramas... Three years ago changed my "50's secretary"-style glasses for a pair of retro round glasses, all because Kim Yoojung looked super cute in those in Clean with Passion... It's probably the only reason I still remember that drama

I used to think I was immune to advertising, but Korea knows how to get past my defenses, lol. It's mostly books for me. Koreans LOVE books (I cannot underline that enough!) and often there is a book or a poet who gets a bit of product placement. I've got a whole shelf of Korean poetry now...

Not brand specific, but I've seen enough effects of Korean skincare compared to western results that if I'm going to go out and buy new skincare products, they sure as heck need to be made in South Korea. :D

I suppose I notice whenever I happen to have a product made in Korea. I didn't buy the washer in the house I am renting...but I sure as heck notice it's a Samsung (it even sings the same little song when it's done that I've heard in dramas. It's also the best washer I've ever had, no I am not being paid for this product placement statement, lol.) If both items I'm considering are the same in price and quality, er...yeah, I'd probably pick the Korean one.

I'm rarely affected by PPL as I'm terribly uninterested in fashion and beauty products. But if it was possible, I'd love those rings featured in Flower of Evil, they are magnificent. That, and some Maxim Gold.

But, I tried making kimchi once as a result of kdrama. It didn't work out though. I used too much gochujang, forgot to open the jars to release air bubbles and got struck with pregnancy nausea mere days before my jars decided that they couldn't hold the pressure anymore.

I used to be immune by obvious PPL. And like some of you said, even disgusted by Subway PPL ... But I clearly not immune to soft PPL ... I always see something I like or I want in kdrama be it
1) fashion style (Seo Yea Ji outfits in It's Okay not to be Okay, or IU in HdL, working outfits, hanbok)
2) a character personality: hard working, positive personality (like Kim Tae Ri in TFTO) ,
3) Korean Food ( example : I want a try sogobchang (grilled beef intestine LOL), make doenjang etc.)

These days I'm into Korean furniture & interior design style.
I keep on searching the sofa brand from Thirty Nine, the one Cha young and Mi Jo's boyfriend have. I also search for Mi Jo's egg chair.
I also want to live in a hanok style house or have a Korean "patio"//"balcony" (indoor glass house that look like a balcony ) (tou can see it nowadays in Park Min Young appartment in L&W Forecast)

Conclusion: so far only Korean Food broke my wallet

The most expensive kdrama for me has been *Romance is a Bonus Book*. Ever since I watched it for the first time I have been mad about coats. I tried counting them once and miserably failed - and ALL of them are beautiful!

I wouldn't really say it's PPL...

But the one thing that has gotten me to look around is the burgundy leather jacket in Sisyphus: The Myth.

The jacket first worn by Chae Jong-Hyeop in the beginning. Then Park Shin-Hye took it for a good chunk of the show!

I have tried "dried red dates" jujubes after seeing several ladies gulp them... and jujubes are soooo good ! It's a totally new fruit for me (I live in Europe) and I didn't know jujubes exist before dramas :)
I am trying to find kimchi.
So as many others, it's the food.

PPLs definitely worked on me 😆
Maxim and Kanu coffee, Citron and jujube teas, ramyeon that I don't eat lol, Kbeauty products, Atelier cologne, Neoflam pots and pans, Samsung S21 Ultra are the only products I can think of this moment but I may have purchased more 😆 🤣 😂

Something something Melona something something.

Do Beanie Boxes count? I like the noodle lover's version.

I bought a pair of Golden Goose sneakers after seeing Kim Soo-hyun wearing a pair in You From Another Star. And after watching a number of sageuks, I bought fabric to make my own hanbok. I'll take it with me when I visit SK later this year, because it sounds like I may get in to visit some palaces for free if I wear hanbok. :-D