Premiere Watch: A Virtuous Business

7 October 11, 2024October 10, 2024

Premiere Watch: A Virtuous Business

by missvictrix

Time slot: Saturday-Sunday
Broadcaster: JTBC
Genre: Comedy, period
Episode count: 12
Global streamer: Netflix

Reasons to watch: In our second female-led ensemble period drama premiering this weekend, the glorious Kim So-yeon takes us back to ye olde 1990s. Here, she teams up with three other women (Kim Sun-young, Kim Sung-ryung, and Lee Se-hee) to sell adult wares door-to-door. We are in for hijinks and laughs aplenty, if the drama delivers as advertised — plus we have Yeon Woo-jin who finds himself in the wrong place at the wrong time. Or maybe the right place, depending on what he’s looking for lol. Anyway, our screenwriter here has a lot to recommend her (see: My Roommate Is a Gumiho, Reach of Sincerity, and You Who Forgot Poetry), so I’m anxious to see how this drama turns out.

TL;DR: Female-led ensemble drama with negligee and other goodies

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1 Blue (@mayhemf)

October 11, 2024 at 5:35 PM

Look forward to this one tomorrow! Sounds fun. Retro adult sounds enticing.

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2 jillian

October 11, 2024 at 5:40 PM

I like the writer's previous works so I am hopeful I will also enjoy this!

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3 Reply1988 -❣️Mother Bean❣️

October 11, 2024 at 7:17 PM

I am looking forward to this one and hope it is a lighter watch.

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4 Kurama

October 12, 2024 at 1:04 AM

Between this drama and Jeongnyeon - The Star is Born, our week-ends will be feminist!

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9TailedVixen (formerly 9TailedFox)

October 12, 2024 at 3:26 AM

I certainly hope so!

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5 vienibenmio

October 12, 2024 at 9:33 AM

I really like it! The hairdresser is my favorite. I'm wondering how they're gonna handle the inevitable romance with the cop and the married woman though

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6 Siona ⭐️ (@DramaticFoodie)

October 13, 2024 at 5:03 PM

Beanies!! You need to watch this - at least the first two episodes. Its too good to describe in words. One of the best premiere in a loooonnnng time.🏅
Comedy - Perfect 10/10 🤣🤣