Fashion King releases character promo shots

74 March 8, 2012March 7, 2012

by girlfriday

Well, it’s definitely going for sleek, that’s for sure. Upcoming drama Fashion King may be a story about underdogs, but you wouldn’t know from the promos. Based on these shots, I’d guess it was a Gossip Girl-esque soapfest about privileged, angsty teens and their saucy problems. The first one reads: “Running towards tomorrow and the world / Youth’s challenge, success.” So I guess this is what the fashion-mogul-to-be hero looks like after he’s all done working his way up from nothing?

The character shots below feature the main quartet with their own taglines. Yoo Ah-in: “Things I don’t have / Hope, a future.” Shin Se-kyung: “The one thing I never let go of / Hope.” Lee Je-hoon: “I believed there was nothing I would ever lack / Until I met you…” Yuri: “I might seem perfect / But I was always lonely.”

That last one cracks me up. Oh, were you lonely, princess? It’s difficult being perfect. I know. There, there. It sounds like Lee Je-hoon’s headed straight for chaebol second lead territory, in what sounds like a fairly traditional k-drama setup, despite the gloss. I guess we’ll see soon enough if this underdog success tale’s got any heart to go with that shine.

Fashion King premieres Monday March 19 on SBS.

Via Osen

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1 jomo143

March 8, 2012 at 10:12 AM

YAI thinks he tastes delicious!

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djinni

March 8, 2012 at 10:26 AM

haha.. i wanna taste!

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2 pearl

March 8, 2012 at 10:17 AM

YAI looked better in SKKS.

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aoiaheen

March 8, 2012 at 10:24 AM

Agree. I don't like his hair in this one.

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Daniella

March 8, 2012 at 12:38 PM

Agreed! His whole face changed! They should have left his hair.

I won't be surprise if this drama isn't high in ratings. As someone said, it's cheesy...

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Sate Ayam

March 9, 2012 at 6:10 AM

YAI has been known as a chameleon because he always changes his hairstyle like every 2 months, and if you google his pix, you'll find no similar faces of YAI even in 1 year~ sometimes we can't recognize him if we don't follow his updates. Idk, but I just love his ever-changing style.

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3 all4movies

March 8, 2012 at 10:26 AM

I think I'll pass on this one. I think the young'uns may like it though.

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4 Kiara

March 8, 2012 at 10:42 AM

He looks better with the mane of glory.

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5 Kenzz

March 8, 2012 at 10:45 AM

I will just watch it for lee je hoon.. He needs to make more movie though.. It's hard for me to keep up wth dramas!!!!

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cheekbones

March 8, 2012 at 9:12 PM

I'm a little disappointed that he chooses this role and drama. But, he is playing a different character from the movies I've seen (Bleak Night and The Front Lines).

Still, ....... no other drama offers ? *sigh*

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6 Cruelsummer

March 8, 2012 at 10:52 AM

Cheesy!! I'll pass. But...I said the same thing about King 2 Hearts a couple of days ago, but now that the trailers are out I'm in. So you never know.

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canxi

March 8, 2012 at 12:37 PM

The trailers are out for this too. It looks pretty good to me (:

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Cruelsummer

March 8, 2012 at 6:48 PM

I watched the trailer at work without sound. It certainly didn't do it any favors. It seemed really dramatic with no sound, lol.

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7 gala

March 8, 2012 at 11:01 AM

lol, why such snark with Yuri's tagline?!

i honestly thought Yoo Ah In's overrated. then i watched He Can't Get Married and i knew the charm. he's good.

I'm no fan of Shin Se Kyung though. I hope Yuri's presence here won't be akin to Jessica's presence in Wild romance.

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milkmustache

March 8, 2012 at 12:50 PM

Agreed. Jessica was so annoying in Wild Romance. I like her and all, but she wasn't a good actress and her character irritated the heck outta me.

I'm scared for the Yuri hate to come. xD Oh well. Honestly, I don't have high expectations for SNSD when acting. They're good singers and dancers, but so far, SNSD hasn't shown me any good acting. (Well, Taeyeon's cameo in Salamander Guru was somewhat cute.)

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pohonphee

March 8, 2012 at 6:33 PM

"They're good singers and dancer, but so far, SNSD hasn't shown me any good acting" --> Pssst, are we talking the same SNSD here? o_O

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Ondubu

March 8, 2012 at 10:42 PM

Yes, they have consistently good performances. Most of the members may not be astounding in terms of singing, but they're all at least serviceable.

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HANI

March 8, 2012 at 8:17 PM

ummm... if I disagree about 'good singers & dancers' part, that wouldn't turn me into an anti right?

agreed on Jessica's WR gig. WR was somewhat watchable to me because I like Teahan & Donga but Jessica I-only-know-this-expression really killed it. Hopefully Yuri can do better than that.

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8 hpn88

March 8, 2012 at 11:04 AM

I'm in for this one because YAI, SSK and LJH don't pick projects willy-nilly. There has to be something about the script/storyline that made them sign on.

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Purple Lee

March 8, 2012 at 2:13 PM

Yay! Cheers for you! ^^ We're totally on the same page about this drama. LEE JE HOON and YOO AH IN are both brilliant actors and I know they're not like those young stars who just grab whatever project comes on their way.

As for my favorite SHIN SE KYUNG, it's about time she invades the leading lady category! She did great on Deep Rooted Tree but it was not a romance drama!

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Elaine

March 8, 2012 at 5:56 PM

That and modern drama territory, LIKE FINALLY. Although she was kinda main on High Kick, her character was just depressng.

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Sate Ayam

March 9, 2012 at 4:45 AM

AGREE!

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momogi

March 9, 2012 at 3:01 AM

Yup, totally agreed with you! Yoo Ah-in & Lee Je-hoon are an actors that choose project with care. They built a good resume so far, so there's no reason for them to pick a bad project.

I trust them. There must be something good in it.

And dramabeans, I hope you guys can recap this. I can't watch anything besides KBS's drama. I only has KBSW.
Thx!

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9 nomu nomu nomu

March 8, 2012 at 11:19 AM

Yuri: “I might seem perfect / But I was always lonely.”

*presses play on ipod*

"She's so lucky, she's a star
But she cry, cry, cries in her lonely heart, thinking
If there's nothing missing in my life
Then why do these tears come at night?"

awwe, poor baby

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Ani

March 8, 2012 at 11:31 AM

I felt pretty pathetic when I read your comment and realized I wasn't reading it in my head but actually singing it. Sigh. XD

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misachan

March 8, 2012 at 7:08 PM

I.... didn't even realize that I was singing it until I read your comment and paused to rethink what I read/sang....

*sigh*

well... at least it was the good ol' days......?

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Ani

March 8, 2012 at 11:00 PM

Oh yes. The 90s and early 2000s were the best. Sigh. They really were the best weren't they? XD

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HANI

March 8, 2012 at 8:09 PM

mte. Not only I sang to that, I also had flashback(?) about the mv.
And u still have that song in your ipod? wow O.o

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Mary

March 8, 2012 at 5:02 PM

I think it's noteworthy that you still have that song in your ipod. :)

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10 dramaluver

March 8, 2012 at 11:37 AM

Cheesy Cheesy
I think I will pass this too
and wuts with his hair???

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11 sjkwifey

March 8, 2012 at 11:55 AM

Kim Je Hoon looks hot. I wish he took on another drama role though because he was so amazing in The Front Line and I think he will just be wasted here. On the upside, if he's playing a chaebol then I hoping that he'll always be in suits and I do like my men in suits.

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sjkwifey

March 8, 2012 at 11:56 AM

Hahaha, I meant Lee Je Hoon.

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12 HallyuFan32

March 8, 2012 at 12:02 PM

um, hold up. DON"T BE HATING ON MY YURI! hahahahaha..............that line is cheesy though. hahahahaha..........in the end i agreed anyways :(

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jomo143

March 8, 2012 at 12:05 PM

Don't underestimate the power of YAI in hair or out of hair.
Stills don't do him justice.
If the writing is good, he will be fantastic.

PS The bottom two stills look like something a stalker fan put together, and possibly a serial killer.

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Mystisith

March 8, 2012 at 12:11 PM

Oh no ! Wild Romance territory. Not that please (bad memories)...
I'm ready to give this show a try, but if they use that card i'm not sure anymore.

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Cynthia

March 8, 2012 at 12:46 PM

At least Yuri's not wearing an off-kilter princess tiara for these promo shots.
YAI's expression in that top photo looks positively skeevy.
:)

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13 estel

March 8, 2012 at 12:20 PM

Whew, SSK and Yuri both need to down a few sandwiches. They look scary-thin. A girl's arms should not look like sticks.

Despite teh pretteh and how much I adore YAI...I don't think I'm going to check this out. Which is sad, because like I said, I like YAI. I just don't think I'm going to be able to handle the bundle of tropes this will inevitably turn out to be.

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Junhee

March 8, 2012 at 5:32 PM

I agree that they both look gorgeous, but what is egregious here is the fact that they look very alike, aka, long wavy hair on porcelain skin. It will really depend on the stylists and actors to create the sense of uniqueness and identity for each character.

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Elaine

March 8, 2012 at 5:59 PM

It might be photoshop since SSK isn't that skinny. But she might have dropped a few pounds for this drama, idk :/

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14 vivyip

March 8, 2012 at 12:26 PM

the first poster/pic makes me think of cruel intentions (from the 90s)

the 2nd lead guy for some reason looks tempting (i'm only looking at this due to my leftover enjoyment of skks)

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15 canxi

March 8, 2012 at 12:45 PM

Lol, I like the last two pictures. Did they have a cute date in NYC or something? hahaha.

I like Yoo Ah In. I think I've only seen him in Antique Bakery and I want to see Punch but I can't find it, so it's probably not out yet. But I think he's cool--it's my main attraction to him. He's super cool.

Also I like his hair o.o; I don't see anything not to like about it, you can barely see it in any of these pictures...it's really just a slight change to how he mostly always has his hair. The sides are shaved now. *shrug*

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16 danna

March 8, 2012 at 12:47 PM

meh on the setup and fashion dramas in general...the aftertaste from Cinderella Man and Style still stings...this maybe a good vehicle for YAI if it does well....but I think Lee Je Hoon could do better than playing standard second lead male....I'll check it out as long as there are no makjjang shenanigans or birth secrets involved

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17 Purple Lee

March 8, 2012 at 2:07 PM

My excitement for this drama is overflowing! Gosh! Even before this drama secured its cast, I already had YOO AH IN and SHIN SE KYUNG listed on my dream couple and now it’s going to be a reality. ^^

I’m happy to declare that FASHION KING will be my first ever “DRAMA RECAP PROJECT”... No matter what road this drama takes, even if it turns crappy, I'm on-board until its curtains roll down.

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Mystisith

March 8, 2012 at 2:36 PM

I may come to your place for the recap, since i don't think i'll have the time to see it. As Japanese say: Gambate kudasai! (fighting!).

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Purple Lee

March 8, 2012 at 3:59 PM

Yay! Thank you! I'm pretty much confident that I commit myself to write a recap for this whether the story sucks or not.

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zsa

March 8, 2012 at 4:44 PM

that's great...if u ask me, every drama deserves a recap, so fighting!!

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18 lilypunk

March 8, 2012 at 2:10 PM

beautiful cast is beautiful (although i agree about missing yoo ah-in's mane of glory; boy was beaaaaautiful in SKKS). the trailer looks really snazzy too. i'm not that expectant either - luckily i have dramabeans to give it a test run for me :)

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19 Yee

March 8, 2012 at 2:53 PM

Aghhhhh!! Im getting excited!

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20 nk

March 8, 2012 at 2:53 PM

Aaah conflicted. I want to like this drama desperately because I love the actors and lately I've been crushing on Lee Je Hoon but I didn't like the trailer. It was kind of like ripoff of SATC what with the soundtrack and main titles. Just keeping my fingers crossed that I'm wrong about this one. I so want to wrong if it's LJH and YAI.

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21 kbap

March 8, 2012 at 3:24 PM

Watching Lee Je-hoon, he's awesome in everything he is in (lol, repetitive much?) Well, and Yoo Ah-in, though I'm not a fan of that haircut. Sad to say but I guess I'm still firmly in second-lead territory *heart breaks already.
Unless he's a jerk. Then we'll see how far his pretty face will carry him.

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22 rjyuggy

March 8, 2012 at 3:35 PM

the posters scream: MELODRAMA!!!

I hope it is more of a comedy. But heck, as long as my girl Shin Si Kyung is there.

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23 Cam

March 8, 2012 at 3:43 PM

Oooo ~ It's quite interesting poster of Fashion King ~

I am very curious to watch this & I expect that SNSD's Yuri will do very well in this drama (as a actress), of course. DO your BEST: HWAITING, Yuri!! Ah, Yoo Ah In look so good-looking with his current hairstyle...but...it's like as 'adorable-ish little boy', fufu. ;) :)

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24 Saima

March 8, 2012 at 3:58 PM

lulz @ Yuri comment. GF, you couldn't help yourself! :D

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25 Arhazivory

March 8, 2012 at 4:23 PM

The stills look great but I'm still not sure about tuning in.

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26 zsa

March 8, 2012 at 4:37 PM

Nope...I'll pass. I'm not a fan of SSK...I dunno what's the hype!!! Every character she plays are a bit of a 'snob' or maybe she brought out the 'snobbishness' in them...I don't mind the other casts though esp Lee Je Hoon, I've seen him in that 'gay' movie...he's good!

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27 crazedlu

March 8, 2012 at 5:17 PM

AHA! totally lol'd at that last tagline. urm, okay? haha.

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28 kirara

March 8, 2012 at 5:45 PM

OMG.. yoo Ah IN. HOT! Had a rough day at work but he made it all BETTER! YUM.. Can't wait! :)

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29 Elaine

March 8, 2012 at 5:54 PM

AWW, those polaroids!
So shipping SSK and YAI already T_T

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Purple Lee

March 8, 2012 at 9:02 PM

They look so perfect I'm waving to all my worries goodbye! :)

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30 qwerty8

March 8, 2012 at 6:34 PM

One thing for sure, they have such a beautiful cast! I have huge crush on Lee Je-hoon right now. I'm not sure if I'm interested in this one though...

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31 soiia

March 8, 2012 at 6:49 PM

I'm having a little girl crush on Shin Se Kyung and Yuri right now. And I don't care about the cheesyness xD So excited for Yoo Ah In's comeback!!

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32 hana

March 8, 2012 at 7:15 PM

yuri is really gorgous

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33 nurii

March 8, 2012 at 7:20 PM

There's something wrong if all i think after seeing YAI's pic is he look weird.

I can't believe i'll ever see YAI look weird. he rocks the crazy mane of glory. but this, is, weird.

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34 Lady Seoul

March 8, 2012 at 7:41 PM

As long as YURI is the main girl I'm excited for this drama!

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35 conan

March 8, 2012 at 8:23 PM

Yoo Ah-in and Lee Je-hoon. That's enough for me to ride this drama train. Considering they're two of the most wanted young actors, I'm pretty sure there's some serious pulling power to this story. Especially considering how picky YAI is with his projects and also the quality LJH has been picking lately. I do have to agree that the premise sounds very cheesy. I hope it works out though. Even if it doesn't, I'll just watch it for the sake of eye candy. Very hot eye candy.

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36 jelly-jamboree

March 9, 2012 at 12:22 AM

HAHAHA

ok... sorry.... it's just....
in the first picture doesn't Yoo Ah-in look like he's holding the girl, but he's really thinking "Ewwww, I dont really wanna touch you."

He's totally pulling his head away. O.o; or am I the only one seeing this...

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37 Sate Ayam

March 9, 2012 at 4:49 AM

I'm shipping Yoo Ah In and Shin Se Kyung already!
They look so cute in that polaroid selca ♥

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38 Lisa Purba

March 9, 2012 at 6:26 AM

I have faith in this drama, solely because I have faith in both Yoo Ah-in and Lee Jae-hoon. Both of them have built an impressive resume and they're known as picky in choosing projects. There must be something different about this drama that they decided to get into it, since I'm sure this must not be the only offer they had, considering both as the box office makers in 2011 (YAI w/ "Punch" and LJH w/ "Tin Line")

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39 olsen

March 9, 2012 at 9:32 AM

Omg! The first picture just cracks me up.
They look so awkward!
Not even the hotness+awesomeness of YAI could save it.
But then, he still manages to look all hot and sexy in the other pics.
I guess it's a gift.
*swoon*

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40 Bets

March 9, 2012 at 3:40 PM

I have virgin eyes... biting your own body = me feeling a bit flustered

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41 Vincy

March 10, 2012 at 1:15 AM

I'm pretty excited.

Just saying. It sorta gives off a Gossip Girl vibe, which isn't really used in modern K-dramas.

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42 Mel

March 10, 2012 at 7:17 AM

If it's like gossip girl, pass. If you live in America, teen shows with drama that never seems to exist is getting overrated. Judging from the posters, I think I will pass and read recaps if drama beans decides to do so

Sigh....when will dramas learn that just by casting an idol, does not mean instant success. Need to remind with playful kiss? Take a look at moon/sun, no idols as lead = national drama