Playful Kiss makes a dismal premiere (ouch!)
by javabeans
OUCHHHHH. Even for those who don’t put much stock in drama ratings, this has to hurt: Playful Kiss premiered today with a painfully low rating, 3.5%. That’s even lower than the flop it replaced, Road No. 1, which ended on an already low 5.3%.
Unsurprisingly, competitor KBS Baker King Kim Tak-gu held a distant lead with 44%. SBS’s My Girlfriend Is a Gumiho stayed in second place with an 11.9%.
As in any discussion of ratings, please note that I make no judgments on quality of content. I’m still eager to dive in and watch the drama, and my anticipation of its story and appeal remain undiminished. It’s just that, 3.5%, well… that’s harsh, man. I wonder if rerun numbers on the weekend will be appreciably better.
To be honest, I was expecting Kiss to premiere in third place, but I thought it would be a lot closer than that. Perhaps idol power is not what it once was — or maybe it never had quite the pull that the media hyped it to have, with similarly low numbers for the anticipated Sungkyunkwan Scandal (6.3%) on Monday.
(I know you’re probably eager to talk about the episode, so can I just ask that you keep the BIG spoilers out of it? I’m looking forward to watching the premiere and would love to let plot surprises have their intended effect.)
Via Star News
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Tags: drama ratings, Playful Kiss
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1 bo bae
September 1, 2010 at 3:26 PM
I knew it, but I'll still watch
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jeez
September 1, 2010 at 10:20 PM
yeah its that kind of drama.we already know the story they shouldnt have released the extended preview tho.but the girl overacted ..........KHJ well its atleast better than BOF orange hair and all ........
DIRECTOR PLEASE GET OUT OF GOONG AND MAKE SUMTHIN ORIGINAL WITHOUT TEDDYBEARS
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p3rk3le
September 2, 2010 at 8:26 AM
Goong! I kept thinking of that while watching the first ep! The girl, and the teddy bears.. oh, but I like it. Its light teen kdrama, exactly what I expected ^^
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Ivihh
September 2, 2010 at 9:40 AM
what is wrong using the bears, it is just bears, it is not like the main plot. lol And plus the director from Goong is the same, that is why the bears! lol
Btw, it wasn't just the actress who overacted, to tell the truth everyone overacted, I think that will be like that the style of the drama, they 'overact' to make it more funny, but for me they are trying to make the drama much 'fantasy like' and much 'cute' like, and I didn't liked the 'cute' music they use all the time when the characters make a move... is just o__o But still I liked her acting... ^^ and lol I laughed at some parts.
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meowww
September 2, 2010 at 5:05 PM
i agree! by the end of the first episode with the bears posing with each other, i was like this is ridiculous and my sister thought it was cute and i was so annoyed by it. you dont see the hong sisters making gumiho like my girl (like the old competition between goong and my girl)
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gumiho
September 3, 2010 at 2:56 AM
agreed with the teddybear thing that's totally Goong...
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bugerqueen
September 2, 2010 at 8:52 AM
OMG!! what a bad rating. i think viewers want to watch dis drama but since they are hooked with baker kim takgu and my gf is gumiho which are really fascinating drama with a good storyline. other than that mebi this is a remake drama so viewer already know its storyline a bit. so PK will become their third choice. Kim takgu now are leads to the climax so viewer doesn't want to miss it out bcos they had patiently watch it since episode 1. but i believe the viewer will see PK by the internet. i'm one of them.i believe PK will be the most down loaded and commented drama in 2010 :)
for KHJ~
Trusting God won’t make the mountain smaller but it will
make climbing easier. Hope you will be able to climb all
your mountains always.Gud luck PK
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2 ockoala
September 1, 2010 at 3:28 PM
What the....? *SHOCK* Utter O_O
I don't recall seeing a number quite that low (even Hero, Heading to the Ground, et. al. were a few points higher).
I'm sad. :-(
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Javabeans
September 1, 2010 at 3:34 PM
I know, it's one of the lowest numbers I've seen in recent memory. The last one I can recall dipping that low is Mixed-up Investigative Agency (which was GREAT!), but they always knew that drama would get poor ratings. It's quite a blow to this one.
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anon
September 1, 2010 at 3:57 PM
OMG
but if cassiopeia cant pull in a decent number for micky yoochun i guess SS501 leader shouldnt expect anything better
but are you absolutely sure?
SERIOUSLY???????
but this is sooo popular already on viikii
more than 1000 subscribers before it even started
....are you sure its not 35%
STILL IN DENIAL
aaargh
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nelkk
September 2, 2010 at 4:45 AM
well..ive seen mostly dramas are more popluar with people watching online from different countries...the rating was just in korea...guess people didnt like the idea too much..
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imbestigador
September 2, 2010 at 12:20 AM
KBS2′s Sa Yug Shin got a Record low of 1.9% on its 21st Episode,Anyways,Who will watch this series,Most of its actors were from North Korea.
Plus most KBS2 Dramas in 2007 got a Dismal 3% ratings on one of its Episodes.
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aim
September 2, 2010 at 11:03 PM
Mixed up investigative agency was indeed awesome! :D
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cheekbones
September 1, 2010 at 9:40 PM
Yeah, I'm surprised, too ! Granted the circumstances for a premiere wasn't great (tough competition), but that low ??!!
It is sad.
Is it possible to pick it up along the way ? Even if the drama turns out to be good, it would still be tough, huh ?
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imbestigador
September 1, 2010 at 11:41 PM
KBS2's Sa Yug Shin got a Record low of 1.9% on its 21st Episode,Anyways,Who will watch this series,Most of its actors were from North Korea.
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3 Shelley
September 1, 2010 at 3:28 PM
Honestly, no surprise there... The lead actress is ugly, and the lead actor is too old for that role......
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Agree
September 1, 2010 at 3:47 PM
I think it's pretty harsh to call her ugly. She isn't the typical pretty face that Koreans like, but the role is about a plain girl who gets the guy of her dreams.
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supah
September 1, 2010 at 3:48 PM
But... she's GORGEOUS! Look at her!
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rubyred19
September 1, 2010 at 4:03 PM
I agree I think she's adorable in the role and has quite an alluring face, the type that gets prettier and prettier the more you look at her.
I haven't seen the Japanese version but I much prefer JSM to Ariel Lin's character in the Taiwan version. At least here I can see how the main guy will eventually fall for her. Couldn't for the life of me see that in the other version IMO.
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cecee
September 1, 2010 at 4:47 PM
The lead actress reminds me of YEH in her earlier work, Goong. Their character and facial expressions are pretty identical. She may not be typically pretty but I think she is super cute and adorable. I am not expecting much from the the lead actor though. His previous work was very very flat so I am not expecting much out of him.
Idols are not actors. They want to be actors. Not all have that screen presence and natural acting appeal. Only a certain few have that talent.
nara
September 1, 2010 at 8:55 PM
I agree that she is very pretty! and you couldn't have said it better. the more i look at her, the more beautiful she becomes. I hope she does well in Playful Kiss!
SM
September 1, 2010 at 5:36 PM
It is harsh to say she is ugly.. How beautiful are you??!
I think she presented her role well up to this point...
Remind me a lot of YEH in Goong... Anyway the drama is produced by the same company and director of Goong....
I think ppl dont have much participation toward KHJ's acting... I meant he could have improved but it is still to early for him to go back with a drama..
The hype for MGIGMH is different.. LSG & ShinAh are loved by ppl.. And their acting are solid up to some points while other idols are still questionable... Storyline is another contributed factor.... Hong sisters hardly fail to pull an interesting plots...
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kimkim
September 1, 2010 at 6:16 PM
Ok, I'm not going to make a judgment call on anyone calling someone "ugly" because I know I do it myself, if not aloud, at least in my head. But it still surprises me that anyone would consider JSM to be ugly. In fact, I've often heard the exact opposite... that she was too pretty for this role.
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nycgrl
September 1, 2010 at 9:11 PM
Wow is kimkim your real name?
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kimkim
September 1, 2010 at 9:52 PM
Haha, no, Kim's just my last name. I was in a hurry to come up with a name for the use of commenting here, and I did what required the least amount of imagination... just doubled it.
naneki
September 2, 2010 at 4:21 AM
Why call the lead actress "ugly"?? Is it because she is kissing your fave idol??? She is actually pretty and cute.
In fact, I've decided to watch this drama because of her...she seems one to look out for in the future.
He on the other hand, is neither a good actor(not even close) nor a good singer. This guy is getting by on looks(which is sad,imo).
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Liz
September 2, 2010 at 9:48 AM
Really I don't see anything epecial in him.. the looks, come on he isn't handsome, seems like a zoombie, his eyes.. even his eyes aren't pretty, when he smile is cute but seems so fake... I don't like him at All....
anon
September 1, 2010 at 3:59 PM
dude she is incredibly pretty! and most importantly doesnt look plastic!
sure she has the YEH teeth but this what normal pretty humans look like without surgical enhancement (usually )
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Shelley
September 1, 2010 at 4:23 PM
Wow.... I guess we all have different standards...
However, after watching J-version and TW-version, I did expect something different and fresh from K-version.. And unfortunately I didn't find it and the first episode was boring..........
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lulu
September 1, 2010 at 5:28 PM
i agree with yu, i also found the 1st ep. boring..hope it gets better on the next couple of eps, or else i am simply going to drop it!!..plu sidk but everytime i see the lead actress all i can think about is, Gun.Shot.Bad Guy.:S
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okitokki
September 1, 2010 at 9:09 PM
To be honest, I didn't even like the first episode of the TW-version. I don't know why but I almost never like first episodes of dramas.
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blurnutcase
September 2, 2010 at 1:42 AM
Totally agree with you. The episode was really boring to watch. There seems to be a lack of chemistry within the cast. Even the mum and dad also felt flat to me.
Perhaps I need to give this drama more time....
I hope the director doesn't continue with the goong style of teddy bears (its lame). And I manage to spot some Skip Beat references inside (is it just me?? Possibly)
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Gloria
September 2, 2010 at 5:07 PM
LOL where did you see skipbeat references??
and yes i totally agree ): i found the episode boring (especially the fantasy montage in the beginning.. i mean.. like seriously?? 4 or 5 minutes were spent on that opening -__-; what a lackluster way to begin an episode) i was expecting more, but maybe it's also because i saw that long preview, which pretty much told the whole story.
and yeah i agree with the goong style teddy bears. i know he's the director of goong and this is a teen drama, etc etc but it actually fit in the case of goong because the teddy bear Alfred was something important to Shin. adding it at the end just seems random and unnecessary.
all4movies
September 1, 2010 at 4:35 PM
That''s a bit harsh to say she's ugly. A newbie yes, but unfortunately, the drama doesn'tt stand a chance against the competition which have already built a solid audience.
Maybe another time, when other dramas suck, they may have had a better chance finding their audience.
As for me, the story simply didn't appeal to me. Besides, I love Baking King and am sort of watching My Girlfirend.
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Ally
September 1, 2010 at 4:42 PM
And this is why theirs so many plastic surgeries these days. Even if you think she's ugly, why does that matter? It's a drama.
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pat
September 1, 2010 at 6:28 PM
Can only pretty people be seen on screen?
How shallow can fans be!
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afasdsad
September 1, 2010 at 8:20 PM
the lead actor is ugly.
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Ellie
September 2, 2010 at 11:33 AM
Calling the lead actress ugly is completely uncalled for, so is calling the lead actor ugly (for others who said this). Who are you calling someone ugly, I don't care if she is not of your taste, you have no right to call anyone ugly for any reason in terms of their looks.
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Jennifer
September 2, 2010 at 4:13 PM
shut up.
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Nanci
September 2, 2010 at 5:09 PM
so you want me to shut up because I find it wrong to call someone ugly just because they don't fit your standard of beauty. And not only that, to say that a show would fail because this said person isn't what you think should look like, nice, real mature.
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weirdo
September 2, 2010 at 11:45 AM
I agree that in many k-dramas the leading actresses are ugly. But in this case, you couldn't be more wrong. The girl is really pretty, even compared to a non-asian girl. As for the leading man, even though he is too old to be a high-school student, he doesn't show his real age. Maybe is because of the clothes, I don't know. I think KHJ is very suited for the role, he gives off that arrogant air of irie naoki really well. Although I still believe that Lee Min Ho would've been a better choice.
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Nanci
September 2, 2010 at 5:11 PM
Again, who are you to call lead actresses ugly?
And you realize how bad it sounds when you say she's pretty 'even compared to non asian girls'. Are you saying that non-asian girls are prettier than asian girls?
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Rina
September 2, 2010 at 12:45 PM
The story is supposed to be about this plain girl who gets the popular/smartest guy in school, who is supposed to be way out of her league.
I think JSM is very cute and adorable, she is supposed to be a high school girl! I don't think she's ugly. Instead, I like that she isn't plastic or overly made up, she looks the part of a regular high school girl.
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4 Scarlett
September 1, 2010 at 3:29 PM
awwwwwwwwwwww. what to do?
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5 Natalie
September 1, 2010 at 3:31 PM
Wowww.... That is LOW .. I can't believe it!
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6 sorcente
September 1, 2010 at 3:32 PM
i just watched the first 15 min... it's somewhat good but i think it wont appeal the viewers beacuse it's more like for the highschoolers or even middleschoolers..
But it is good so far.. :)
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Ellie
September 2, 2010 at 11:35 AM
Yeah, the first episode (or the 5 min I watched before it was prohibited to subbers only) made it seem more for younger teens and even pre-teens. Which makes me sad because I was hoping that this would improve on the Taiwanese version, and make the characters likeable and this story for people of all ages.
I'm hoping this improve through the episodes but I feel it's a long shot.
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7 Northern Star
September 1, 2010 at 3:32 PM
It's only the first episode. There are more to follow.
I'm confident that it will rise to the challenge.
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8 janna
September 1, 2010 at 3:33 PM
Does this show have a repeat time slot? Maybe people are waiting to watch it later.
I bet young people like watching things online so (well, I do)
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9 melanie
September 1, 2010 at 3:34 PM
i am shocked. i thought it would be higher because of the hype but wow. i'll still watch the first episodes to see how good it is and then understand why the ratings are so poor. dont want to sound rude, but at least gumiho is still hanging in there. hoi-hoi!
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10 jen
September 1, 2010 at 3:34 PM
daaannng
honestly i expected it to be in the 10s
hyunjoong is really really popular
but wow what happened???
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zoe
September 1, 2010 at 9:37 PM
ppl are watching it online.
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11 gia
September 1, 2010 at 3:36 PM
gumiho
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Jenny
September 1, 2010 at 8:21 PM
for the win!
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reimin
September 2, 2010 at 6:05 AM
yeah
after Baker King, Playful Kiss still wouldnt triumph against Gumiho.
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Gloria
September 2, 2010 at 5:08 PM
true that.
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12 124y
September 1, 2010 at 3:37 PM
is baker kim tak goo that good? i tried to watch the 1st couple of episodes, but i had so many disagreement with the story. i hate how bias th grandma & president is. ugh!
playful kiss.. hm, it sounds interesting & enjoyable drama. but i have too many in the list. but i'll try it later.
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Kender
September 1, 2010 at 3:49 PM
It's not GOOD so much as it's a makjang drama. They have a tendency to suck people in even if they hate the plot. (Guilty here. :P)
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Birdie
September 1, 2010 at 5:11 PM
Yeah I am one of those who got sucked in and I don't like the story that much. The rookie actors arent that good,the older actors are excellent,the episodes are paced well,no draggy bits.The story is the usual love,betrayal ,jealousy,struggle for power,going against all odds type.
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Kender
September 1, 2010 at 6:01 PM
Eugene is way too old for her role, though, and it really bothers me. She just..doesn't match with the two main guys. :/ (I like Eugene, really, just not here.)
One good thing about the show is the food porn, though. I don't think I've ever baked as much bread in my life as I have since starting this show. It's addictive, man. :D
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124y
September 2, 2010 at 3:20 AM
Thats the reason why i gived a try on baker king, the food porn! i am one of baker maniac too. everytime i saw something on tv, i started to try baking it. and u have no idea how much i baked after watching antique bakery. :D
will probably give it another try on this drama.
aberdeen_angus
September 1, 2010 at 6:09 PM
Same here! We've seen this story lots of times before, but hey, it's still as addictive as the first time :P I can even say that I absolutely hate Tak Gu's acting, heh, and I still root for the guy (after a first crush with his evil bro).
If you take it for what it is (makjang drama), it's good. Furthermore, among its genre, it quite shines a bit more (it's far more funny than others I've seen).
Regarding PK, OUCH, that must've hurt. Not that I care that much, though. While it seemed fun (that's the reason I'll surely check it out), I don't find the dumb girl-great guy dinamics appealing.
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kimkim
September 1, 2010 at 6:31 PM
My family is watching Tak Goo, but even as we're watching it, we complain about how this drama does not merit the high ratings that it's been receiving. (I know I sound like a hypocrite b/c I still watch it, but my reasoning is that I watch it online and so don't contribute to the tv rating).
I'm not against makjang dramas (I agree they can be addicting), but as far as makjangs are considered, I think Tak Goo is even of a lower quality within that genre. The main actors are seriously BAD, the characters are inconsistent, and the story line feels forced.
It honestly upsets me that this drama is doing so well because it means that networks will continue to make more dramas with this formula as it "worked." Errrrg.
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13 danna
September 1, 2010 at 3:38 PM
ughhhhh..sux...looks like the mbc wed-thurs time curse or wateva bit the drama in the ass.....hope its still good though cuz i dnt think ratings say too much on the quality bt i wonder hw well it will do overall...i dont thik we're gonna aee any major ratings jump at least not unitl BKTG ends...overall this is gonna affect mbc badly with the strike and everything
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danna
September 1, 2010 at 3:41 PM
^^also if ratings dont improve they might cut down the episodes I__I
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14 regina
September 1, 2010 at 3:39 PM
I guess " Playful Kiss" premiered at the wrong time, wrong day and wrong place....... it is that simple.
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chris
September 1, 2010 at 9:53 PM
well, wrong timing is a problem, but this rating is just bad.
Even during Iris big broadcast ratings, other small drama such as You're Beautiful managed to get passable ratings.
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15 angskeet
September 1, 2010 at 3:40 PM
WOW! what a shocker. i thought hella people would anticipate and watch it but a 3.5%%%%%%%%% OH EM GEE.
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16 Amber
September 1, 2010 at 3:43 PM
WHAT?? But the combined power of the famous source material, Kim Hyun Joong's fangirls, and the super-cute promo pics and lead actress!!??
I'm really confused...and disappointed. Personal Taste, which was thoroughly mediocre, got 12% ratings, I expected at least as much with Playful Kiss:(:(
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17 Yeng
September 1, 2010 at 3:43 PM
wow, i am really shock! Personally I am not that interested in Playful Kiss but I thought it would be a popular fan drama like Boys before flower. The first episode is actually pretty cute, well lack originality that I can understand the main point without english sub( and I dont know korean). Hope the rate will raise.
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18 Citrone
September 1, 2010 at 3:43 PM
It is sooooo much like Goong!
More that it should be! Like even the bears at then!!! Whyyyy!!
Female lead was better formulated in J-drama, anime and in ISWAK. This K-version is...... like Goong!!!
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theedie
September 1, 2010 at 7:03 PM
watching the previews I totally got a Goong vibe, which didn't do much for me since Goong was a hot mess.
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September 1, 2010 at 8:25 PM
goong,a mess?!! Don't think so.
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rianna
September 2, 2010 at 6:27 AM
it was.. towards the end.
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Ellie
September 2, 2010 at 11:37 AM
did we watch the same Goong then? lol, but I agree with Rianna, the real mess was at the end, although I had other issues with it.
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19 Jane
September 1, 2010 at 3:46 PM
Clearly the Baker King audience weren't switching teams so only a fraction of the Miho watchers did.
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Eun Young
September 1, 2010 at 4:22 PM
Now that you mention that, it makes sense. I expected tons of teens to watch this but if their house has only one TV (which is what I expect is the norm in Korea), mom and dad are going to overrule any teen's vote.
How exactly are the ratings measured?
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20 peachys2sleep
September 1, 2010 at 3:46 PM
its the MBC Wed-Thurs curse rearing its ugly head.
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21 ndegeocello
September 1, 2010 at 3:47 PM
ah hahaha! yes!
Yeah, I'm the devil but I don't care. Kim Hyun Joong is one of the most overrated "actors" of his time. I can't even properly call him an actor because he really isn't. He's just another talentless shiny faced idol. I think he's one of the worst offenses within the category of idol turned "actors"
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Twin
September 1, 2010 at 4:43 PM
i absolutely agree with you. wasn't a fan when he was in BOF/BFF and definitely not a fan now.
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Shorties
September 1, 2010 at 5:12 PM
yes! preach it like it is!
i hope this drama's bad ratings will discourage kim hyun joong from acting in any other dramas in the future, he has a nice face (minus the uneven nostrils) but cannot act for his life!!!
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Serena
September 1, 2010 at 8:34 PM
OHMYGOSH, I KNOW HIS NOSE BOTHERS ME, TOO!
Actually, his whole face.
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Emma
September 1, 2010 at 8:32 PM
Agreed.
His performance in Boys Over Flower was so dull and bland. He brings no energy to the screen, and he only relies on his "good looks" which is also questionable.
Overall, it hurt my eyes watching him.
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Yeng
September 2, 2010 at 2:07 AM
i think is his cold/cool expression. It is still pretty similar to BOF. I dont think he try hard enough to fill the role. Well he is new to acting so i am not anti against him is just i dont think he should take this role, or should i say he is not ready yet.
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ARWINNA
September 1, 2010 at 11:30 PM
dont say that......when you read his past life story ....you will know it......he came to this industry just for being a guitarist..but KBS pick him and put him to SS501 as a leader and.....day by day....suddently he became famous! and because of his faith and luck ...he in this drama tooo!.........just give him a chance.....
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Lacus
September 1, 2010 at 11:36 PM
Sadly, I have to agree on his "acting" skills. Hanazawa Rui was my absolute favorite character in Hana Yori Dango and Kim Hyun Joong made watching the Rui parts in BOF/BFF unbearable for me. Luckily, Lee Min Ho and Kim Bum kept the drama floating with their charm and acting skills.
I don't expect spectacular acting from idols, though some are just amazing, but I do expect some level of skill if you plan to call yourself an actor.
That aside, he does look handsome.
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anonymous
September 2, 2010 at 9:30 AM
Sorry but I dont think we should even call KHJ an actor... because he's not cut out to be one at the moment. Maybe he will get better if he goes to acting school.
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22 Mary
September 1, 2010 at 3:48 PM
Awww... that's sad! I hope it picks up on the next episode.
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23 Valeri
September 1, 2010 at 3:48 PM
Well... that's unreasonably low indeed. Although the Gumiho Girlfriend is more appealing to me I was expecting a lot better ratings for Playfull Kiss. I guess bad timing, I suppose they should of filled the spot till the end of Baker King with some special drama, cuz now they don't have any room for competing, I'll be expecting episode 7's ratings to go sky high...
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24 roomcandy.
September 1, 2010 at 3:51 PM
I personally think the low ratings are somewhat understandable? Despite the vivid colouring and Jung So Min's good portrayal of the character, Playful Kiss was kind of slow in my opinion - slower than the Taiwanese version, which I thought was nearly going at a turtle's pace at times! Then again, 3.5% does seem too low..
Or maybe remembering what Jung So Min did to Kim Nam Gil at the end of Bad Guy is affecting my opinion of Playful Kiss T^T..
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KNG
September 1, 2010 at 7:42 PM
This is exactly why im not watching it...she killed my baby and i cant forgive her for that so yeah i hope her show bombs!!!
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25 diadda
September 1, 2010 at 3:51 PM
This really isn't Itazura na Kiss. It is a Korean version and they made sure everyone knew it from the beginning. I expect the ratings to stay low. Word of mouth shall spread to those that liked the original concepts and saw them abandoned. Also Atlas had an easier time of it... I feel for Jung So-min caring this drama. It is a heavy load.
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