Watch Lady Gaga's Telephone. Pure product placement.

lmao, samsooki. that got me cracking up.

one of these days, those elaborate commercials could turn into a tv drama or movie. way of the future?

Interesting....did anybody catch the Modern Family episode that revolved around the Ipad launch?

I watch this drama every weekend, totally into it, but I thought it was funny why mostly all of the characters mention a "why not?" in every episode at least once or more. Now I understand the reason why they did so.

At first I thought it was because that it was either this was the only English phrase they liked, because the characters Vivian(Han Go Eun) , Micheal (Song Il Gook) and Jin Bo bae (Han Chae Young) all said "Why not?" just like in Smile you, the character Hae Sae's Mom, would always repeat, "Anyways, Anyways"

Interesting....

Thanks for posting!

As I get older I'm just less naive and am now totally fine with product placement as long as it doesn't insult the viewer and is non-obstructionist in its display.

The "Why not?" line has been cracking me up for awhile, it's actually code for "Get the f*ck out of my face, beeyotch" when Michael says it. I didn't realize I should be buying a cellphone instead of LOLing.

Too bad AMCG can't have too many product placements, its not like Bugatti, Panerai, and a slew of uber-exclusive rich toys should advertise when the viewer hardly can count the number of zeros it takes to buy one, so when I see all of Michael's fab toys, it suits his character rather than as a product placement. Except for the matching jeeps MK and Spy Guy (aka Kim Min-jong playing a guy nearing the edge of psychotic) drives, one red and one white. I'm guessing Jeep may have gotten a buy one get one free deal. :-P

I also wished YB had more product placements, maybe is HTK had spliced together a cellphone with a computer and made a iPad like thingey as a gift for GMN instead of a pig-rabbit, I would have bought that.

i've noticed that cell phones are [probably] one of the biggest PPLs in dramas; i think BBF used them a bunch and i just remember taking note of the cellphones in dramas that i watch. but yeah, it doesn't really bother me as long as it's not overly blatant/annoying. :3

lol i LOVED 꼬라지 하고는~~~

Funny, the NY Times just had an article covering the same topic: http://www.nytimes.com/2010/04/05/business/media/05screen.html?adxnnl=1&ref=business&adxnnlx=1270486842-dFQFsG5++2pnUqKL+F6TRA

It depends on how product placement is used really. If it's non-obtrusive or used with some sort of purpose then I guess I'm okay with it. Obviously if it's rather blatant then I'd be rather annoyed since it shows that whoever helped create/produce the film/movie put more effort into product placement than being creative. I understand that there are rising costs in production, so I feel sympathetic to those who resort to product placement. I would say I am much more comfortable when a show/movie has some sort of message to send because as viewer I'm more inclined to analyze that point of view and interpret it accordingly (one obvious example that comes to mind is the environmental message of Avatar). Still, people shouldn't estimate the power of advertising, whether it be subtle or not, which is why I'm wary of product placement of any sort in shows/movies.

And to follow up on @10 Momosan's comment, the "hiding" of logos seems to make you concentrate on them all the more. When the little pink and green outfits in sauna scenes of the Woman Who Still Wants to Marry had tape over the logos, I was thinking, hmmm... if you live in Seoul do you know exactly which sauna this is? Or was it just cheaper to use real outfits and cover up the logo than to have wardrobe whip up enough for a crowd scene? And the logo on GMN's T shirt in You're Beautiful that looked vaguely like a large black horse -- in the long shots it was clear, but the close-ups had it fuzzed out. I certainly focussed on that, but am too fashion clueless to know what it represents. I am not the target demographic , so it doesn't matter too much if I just don't get it.

Woah......SIK has become a lean mean machine. He is looking so hot in this picture. Love the long hair on him.

I don't really mind it, I mean it's in every US show so I'm used to it.

yes, samsooki...someone is hurt by product placement in shows. the audience.

because they're not being offered the best possible experience...a product placement can take away from the atmosphere or believability.

@19 observer

yes, but as someone mentioned before, it can also hurt the experience when they try to blur it out so that they don't get caught up with copyrights and avoid product placement.

it kills me everytime they blur out the mac logo, or try to blur out the land rover logo, because i can so obviously see the apple shape or see: L-------R on the car

@samsooki - your scenarios were HILARIOUS! but yeah - i don't think it really hurts. BUT it definitely sticks in my mind...

after all - seeing the iPhone used excessively on the show Chuck makes me REALLY want to switch over from blackberry to iPhone. i'm aware of all the product placement - but i still choose to buy into it, since i can be a materialistic-techie geek... that is, until i look at the price and look at the lint fuzz in my wallet.

@ 20 kaedejun

the lint fuzz in my wallet
Imagining your wallet opens.
***While a young wolf howls bravely as background noise,***
Seeing the lint fuzz in your wallet.
***But wait.... that wolf is being swept by a long broom,***
***So this wolf is whimpering away as it pitifully echoes out of sight.***

I can't say more about PPL however I have a TO DO list and buying a new Coway water filter system (as like in Style) and a new refrigerator (as like in Oh My Lady, MinWoo's apt.) are on my list.~ .. ~

I'm neither an iphone and bberry slave these days.

I have a question....in many dramas, the men's suit sleeves have the label still sewn on. Is this meant to be a product placement too? Rarely able to actually read the brand but it's weird.
And I do agree, when all the stars in a drama drive the same line of cars, infiniti, bmw, etc. that's too obivious, even though the logos are blurred out.

For realz? That's product placement?!!!!
ARRGHHH...
I love the way SIK says it though...>_>

In the last several American Idol seasons, there were big red Coke tumblers in front of each judge, and all top 12 contestants advertised heavily for Ford cars. That's just the norm and smart way to market the products.

Well at least product placement is relegated to one liners. In Philippine recent drama, it is much worse. Situations, storylines will be disrupted as contrived scenarios recalling commercial skits and taglines from other advertising campaigns of the products the show is sponsored by get reenacted by the characters of the show. To top it off, Philippine dramas still get commercial breaks!

For an example, for our own version of Wonder woman never forgets to buy from the local neighborhood store some cellphone credits. Instead of going through her transformation sequence right away, she goes to the nearest store and painstakingly demonstrate how to top up your cellphone with credits. Then she goes off to transform and save the day... WTH?!?

Actually ,whether we approve or not these marketing guys will market their products they are just more innovative/creative in doing so . They've got mouths to feed so they have to make a living y'know. As long as they do not prevent you from enjoyment your dose of daily /weekly drama -let them be . Sometimes ,the placement is funny , so it adds pleasure ,too .

lol, talk about product placement....that pix looks like a clone of storm shadow!!!!