I feel like the Korean entertainment industry is more CF-heavy, although I'm sure that quantity-wise, there are just as many endorsements here in the U.S. I'm thinking this is a difference in the media, and that U.S. news doesn't tend to cover smaller endorsements like food products, instead choosing to focus on large ones like Louis Vuitton, luxury cars, etc. What do you think?

let's not forget his role in hong gil dong!

I'm glad he is gaining more in popularity. He deserves all of it. I love him in You're Beautiful!!! He's such an amazing actor!!

well more popularity..more cfs ..more money..that's what it's all about. It's the CFs that makes them money.

Shin woo and jemery must be rasing with cfs too right...lolz

Arrhh yes.. you forgot to mension his handsome prince image in Hong Gil Dong... :)

I wonder if he's getting a lot of clothing endorsement deals. He wears really absurd outfits on YB, but he makes them look good. JGS is doing an aaaamazing job as TK and I can't wait for tomorrow's episode!

thanks for the post!!! this helps me get through the days and hours of waiting for the next episode of You're Beautiful!!!!

i love JGS pic above, so attractive!

Hmm, kinda surprised that Jang Geon Suk would be that much more CF popular after YB. He's already doing fine in that department and with that demographic. Good for Mr. Zoolander though. Great for the show. Ratings don't tell the full story.

How awesome would it be if we got AN Jell to endorse products? Jeremy endorses teddy bears. Shin Woo endorses, uhhh, hats. Go Mi Nyu endorses underwear made of clouds. Zoolander endorses sour candy. (You want to smirk like a Rawk Star. Try Zoolander Super Sours!! It'll make you kewl!)

I love it.

He's rocking my world at the moment. To steal a phase someone coined earlier he’s my new "highly inappropriate younger boy crush". Let’s have more of him I say.

I like his top knot. Must be the Asian in me. One of the nice things about period films and dramas is the long beautiful hair on the men. I wish the long hair trend for men would come back in Asia. In ancient days the men must have looked so good.

I LOVE THIS GUY! HE'S SUCH A GREAT ACTOR! VERY VERSATILE! :D

i've just finished watching you're beautiful's episode 7! i can't wait for you to recap it cos i didn't understand a thing haha. i watched it without subs and the only thing i understood was' bogoshipeo' hahahaha. and oh, jang geun-seok was oozing hot,no need to sub that. HAHA.

@14 I just finished watching episode 7 too and I also didn't understand anything, but wasn't it just heart wrenching anyway??

Ahhhhhh the preview looks so good, I just can't wait to find out the truth about Mi Nyu's parents... but seriously, everytime I watch Mi Nyu cry I only think its cute but geez, when jang geun-seok starts crying it's just heart breaking.

Can't wait for you recap and comments Javabeans!!

Good for him. JGS could certainly do advertising for womens fashion, as has been said here before, the boy does rock womens coture. Good lord he wears more eyeliner than I do! Even so I have to admit to a totally inapropriate fangirl crush. Must have been too much David Bowie in my younger years.

Thank you, JB! MOAR! OMG MOAR stories about JGS (or anyone from YB but especially JGS). Thank you, JB for translating this story!

Ep 7 is so good.

Guys, some of us stay away from previews because of spoilers. So please, please, please don't comment on details from a show or from previews -- even if with oblique references. Sorry for being a curmudgeon but can we make these news stories threads completely spoiler free zones?

That was to be expected, the same thing happened to the male lead in "Boys over flowers". I have to say it is well deserved, "You're beautiful" made me adore my wednesdays and thurdsays^^

OMG... is it a sin to have a boy crush on someone who's so much younger than you? Jang Geun-seok!!! Otoke??? Oh well... it's just that I'm sooo in love with this drama and it's characters. Always looking forward to each episodes.

oh yeah, first saw him in Hong Gil Dong!!~ loved it!!

I actually remember him in Lovers in Prague. He played the younger misbehaved little brother. I do agree with JB. His most notable that upped his game was Hwang Jini. That was a really good performance by both actors. Glad to see him doing so well.

JB you left out HGD on purpose? awww,,,,,,,
but I loooooove Prince Changhui *fangirlish squeals*
what about Baby and I? he can certainly endorse baby products. :D

I've discovered that my soft-spot for Prince Chang-whe was 100% due to the character being played by JGS. Otherwise, he's kinda a douchey tool, but when I watched HGD, he was definitely a lot more palatable because Chang-whe's dialogue was coming out of JGS's mouth using JGS's delicious voice.

I'm just so content watching JGS portray Tae-kyung, because TK is an amazingly fun character with actually a lot more depth coming through in each episode. And JGS is a pleasure to watch for me - he does okay with not so much, but in YB, he's hitting a homerun with a lot.

Love his CFs! Esp. the Etude House ones with PSH.

He's one hot, talented actor!! Drool*****
Just love him to death!!!

hahaha.....guesss its a matter of preference. He was touching in Hwang Jini but I really, really fell in love with JGS in HGD ( waaaaa.... Changwi - such a sad-looking hottie).