he is only 19!

He looks bored and doesn't even want to be there, even his smiles were just polite grins. But he sure is sugary sweet, if only he's ten years older...(in that case if only I am ten years younger) hahaha..... I've been to some of these kinda gigs, they were boring as hell, no wonder Kim Bum looks so indifferent.

Gee, and all this time I've been drooling over the new Kia Soul! Apparently, I was interested in the WRONG car! *lol* :D

why is he wearing a ring on his wedding finger?

anywho ... he is a cutie. nothing wrong with boring endorsements.

@ crzycpl

well he and i were planning on keeping it a secret but........ ;)

i'm only just starting to watch unstoppable high kick now, and kimbum looks exactly the same, but of course younger, and with cute crooked teeth :D

if you're a late comer to the show like me they have it at aja-aja!

He does look quite bored and indifferent. That's his age and inexperience showing. Since he's endorsing the car, he should at least look more enthusiastic or interested in the car.

yeah. he definitely looks hella bored there. if it were me, i would be bored to hell too. i mean kia is not exactly a porsche right. no offense though.....

anyway, he doesnt look like the right spokesman for the car to me. he's just too young and somehow the way he's standing beside the car makes me think he looks uncomfortable or sort

As always, he got the most beautiful face ever. Weather he's bored or not the angle is still good.

if only bored guys can look that cute...

I do not know his history but and no offence to any one..just what has he done to really deserve all this? Look good? Be a great actor? or just plain luky or 2 out of the three..I think we can skip the great actor
Looking bored..well he is likely going one one thousand two one thousand..that another 10,000 in my bank account..smile...lol

Re: The Ring

I hope Kim So Eun has the other pair on her finger. I still want those two to get together... :D

@ 5 cosmopolite

dammet, you beat me to it. HAHAHAHAHAA!!!! baby, it's still a secret, so shhhh. :P

@bjharm
I think we should ask that question to ourself..Why do we like them?? It is we being fan of them and leading them to get endorsements like that.....

@14...I hope they will have a movie or drama together too. Their chemistry is just so perfect. Soeulmates forever...:)

what's with the vest cum singlet look nowadays?

though he looks indifferent, at least he is pretending to be cooperative. smile here. smile there. listen to the whatever going on. if it was me, i'd yawn. hehe.

at least he hasn't collapse like his sunbae hyun joong had, despite the busy schedule.

but entertainment companies should take care of their stars a little more, and not let them burn out. even stars in the skies have their limit.

@ 17 Ladymoonstone

Yes, indeed! But they're young and they have a long career ahead of them, so I'm still hopeful. And if they do, they should definitely kiss! That was my biggest frustration in life during the BOF craze... well, next to our economic plunge.

I love his outfit!! so hot =)

Is that lighting or did he lose a few pounds? He looks a bit thinner.

"Is that lighting or did he lose a few pounds? He looks a bit thinner."

He's been probably so busy with so much filming and CF's.

Um can he even drive?

Ooooohhh...seeing Kim Bum again made me miss BOF and Soeulmates... :(

He has such a small face but his hair on top of him is so big!