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Etude House’s new face Lee Min-ho

Lee Min-ho takes on yet another endorsement deal to join the others on his ever-growing list: brand model for cosmetics line Etude House. (He adds this to all the jeans, apparel, food, beverage, and cell phone advertisement deals he’s racked up since the start of Boys Before Flowers a mere two months ago.)

As a brand targeting the youth market, Etude House formerly featured young stars like Jang Geun-seok (Beethoven Virus) and Go Ara (Who Are You); here in these newly shot ads, Lee Min-ho promotes the line alongside 20-year-old actress Park Shin-hye (Radish Kimchee, Goong S) — who, by the way, was a strong contender for the role of Jan-di before it went to eventual pick Gu Hye-sun.

Via Joy News

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When I first glanced at the first pic, I was like "Wait, Kim Bum?" but then it turned out to be Lee Min Ho :P lol. That's what Kim Bum would wear in BBF so yeah.

Hmm.. Park Shin-hye looks different.. just like the last time you posted something about her. & is it me or the girl is getting skinnier by days! She doesn't have the cute bubblely face of hers any more.. now it's.. kinda bonier?
She's still pretty so no one's complaining yet. & lucky her, got to be with LMH.

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yeah you're right!!!!!

:-)

<3 <3 <3

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Oh lord, those clothes are terrible! Our boy looks good in everything. <3

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was yoon eun hye ever signed to etude house? what does it seem to me that park shin hye alays does everything eun hye has done? like goong 2, kjk's mv, she even cut her hair right after eun hye...what's that clothing brand eun hye endorses with park tae hwan? i just find it interesting that she seems to follow eun hye's foosteps...

but yeah, she looks different....so are we going to be seeing Lee Minho everywhere? aissshhhh,

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he looks so much better with her than short dari Goo Hyesun

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It kind of looks like he's about to fall over on top of her...the way he's standing/leaning in the second picture haha.

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I did not recognize the girl at first...I thought she was just some random model...Park Shin Hye looks totally different now! If I am not mistaken, she was actually one of the contenders to play Geum Jan Di...

The outfits were hideous, but somehow LMH was able to pull it of!

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I'm...afraid Lee Minho really is going down the Jang Geun Seok route -- what with the digital single and Etude endorsing D:

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wow is that Park Shin-hye she looks different ????????????

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haha he does look good in everything!

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I am not sure I like this type of stuff on LMH. He is handsome, not cute like JGS. But heck, what the hell do I know? Hehehehe...Whatever rocks their boats, I suppose.

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Park Shin Hye looking better with Lee Min Ho is a matter of personal opinion, but bashing on Goo Hye Sun is just pathetic. But then again, antis are pretty sad ppl to begin with.

@Rin: I do miss Park Shin Hye's former look. I loved her bubbly and vivacious, baby-face (her chipmunk cheeks were so cute!) in Goong S and Tree of Heaven. But like you said, she's still gorgeous, so whatever, lol.

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satin pink and black...lordy. is it a vegas wedding or vegas funeral :P
(ka-ching....yet another one. good going minho!)

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i know i'm sounding like a party pooper-but i'm starting to feel overexposed to Lee MinHo. He's like hawking EVERYTHING these days.

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Everywhere you turn, there's another Lee Min Ho CF. I think he has so many endorsements, he can't even keep track.

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He replaced jo insung as trugen model too. He totally rich now

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Gah! Jang Geun Suk and Lee Min Ho are those self-indulgent type of product pushers. In other words, the most annoying kind of CF stars.

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I am really happy that he's getting all these deals... it is wise to try and get in while you can.

However, that is a whole lotta pink satin up in my face. On the chick? Sure. But come on guys... Put Lee Min-ho in something more Brad Pitt/George Clooney, not Tom Jones/Wayne Newton. Pleasemmkaythankyou.

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oh no. lee min ho looks a little slimyyy in the second picture. just a little sketchy; just a little...but i still think he's good looking. lolz.

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such ugly clothes for a man. LMH looks ridiculous.

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20-year-old actress Park Shin-hye (Radish Kimchee, Goong S) — who, by the way, was a strong contender for the role of Jan-di

I would have preferred that Shin-hye got the role of Jan-di, I'm sure I'd enjoy the drama more.

I don't understand why the producers decided not to cast her simply because she looks sophisticated and rich. She does but given the right clothes and props, she can look average I think.

Besides, it's kinda stupid to insist that the Jan-di role is a poor girl and then make her wear Colonize hoodies and Marc Jacobs clothes and accessories. Stupid stupid stupid people.

But, oh well, that ship has sailed....

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man, lee min ho is everywhere. i mean, i like him in BOF and it's great that he's finally getting the recognition he deserves, but i think i've finally reached my min ho saturation point. i'm kind of getting tired of seeing him everywhere...*ducks* from hordes of screaming LMH fans, lol.

i do wish the rest of the cast, especially ku hye sun and kim joon would get the recognition they're due...i mean BOF wouldn't be BOF w/o hye sun. i can't imagine anyone else as jandi...no matter how 'pretty' park shin hye is, girl still can't emote well and i have a feeling i'd be watching inoue mao's makino version 2.0 if she were cast...and kim joon, he's just darling - he's definitely the most 'charismatic' and charming out of all the F4 boys and is such a natural actor even though he has zero experience in the acting department

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lolz...LMH and Jang Geun Suk, from BOF to Etude House battle....and Park Shin Hye vs Go Hye Sun...Park Shin Hye didnt get the Jandi role, but she get LMH in Etude...isnt it irony how things happened??? ^^

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I don't know just what to say [but I'll give it a shot]

this isn't going to last for long now.. *just a hunch*

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i think Lee's good looking, but oh man isnt he smiling too much? and the posture in the second photo looks unnatural. i def see more kim bum than lee min ho.

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im just glad she didnt casted as jandi though i like her. weird.. maybe because i think BBF will never be the BBF i like right now if she is jandi.

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