Yonsama kimchi is a hit
by javabeans
Bae Yong-joon has rolled up his sleeves and gotten directly involved in his “Yonsama kimchi” enterprise, which sells the spicy pickled vegetables under his name in Japan.
Bae is currently writing a Korean tourist guide called I Love Korea (working title), and in the name of research he’s traveling the country to gather information and photographs of many various locales throughout Korea. As part of that exercise, he took a look into the kimchi market, reportedly pickling 50 heads of cabbage and radish kimchi himself. (The kimchi he prepared was given as gifts to friends.)
Yonsama kimchi has met with successful reception in Japan, where it has sold several billion won’s worth (millions of dollars). Just goes to show that people will buy anything if it’s packaged just right.
Via Newsen
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1 ody
December 26, 2008 at 7:15 PM
hmmm.. i love kimchi..
FIRST! ^_^
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2 Sny
December 26, 2008 at 8:16 PM
Gosh.. BYJ is king Midas. Everything he touches.. becomes gold!!! lol
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3 cosmopolite
December 26, 2008 at 8:18 PM
god damn...marketing is scary!
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4 Philippa
December 26, 2008 at 9:04 PM
I'll buy it! lol
How come a lot of celebrities are coming up with a tour guide thing???
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5 Annie
December 26, 2008 at 9:05 PM
He could probably sell dirt in a plastic bag and people would still buy it.
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6 sigh!
December 26, 2008 at 9:31 PM
Sny,
i was about to say that.
whatever BYJ touches it turns gold.
he is using his popularity and at the same time promotes her country.
thus they cannot even argue about his fee...
he is darn LUCKY...whatever he ventured on he is successful...
from stocks to kimchi making...
maybe if he creates a CD album fans would buy it even if he will use a ghost singer like Paris Hilton.
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7 sigh!
December 26, 2008 at 9:33 PM
i meant his country...
why cannot i see the SAVE button when doing editing?
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8 yaknow
December 26, 2008 at 9:40 PM
i really don't see what is so appealing about him. he looks like a woman, acting is pretty good, yet there are plenty of actors out there better than him. but dude this guy sure knows how to milk the ajumma and obaasan's money. first there was that korean restaurant in japan, then something about him selling bread that was the shape of his foot (yummy!), and now this. he sure can put dirt in a bag and earn $100,000 for it. lucky him. hope he donates some of that to charity.
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9 ther
December 26, 2008 at 9:55 PM
I must have been very tired...for I initially read "Yonsama is a bitch" as the title.
=D
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10 Philippa
December 26, 2008 at 10:19 PM
He's so hot! I'm just not liking the hair though... I think guys should have shorter hair...
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11 Azzuri
December 26, 2008 at 10:29 PM
Looks like Yonsama fans are recession-proof.
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12 Mikaney
December 26, 2008 at 10:51 PM
yonsama kimchi, people, YONSAMA KIMCHI.
i would SO buy that if they had it in the US. lol. i can't believe this stuff is still pulled off during a time like this.
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13 popcorn
December 26, 2008 at 11:05 PM
Pardon my language.
Even if it tastes like shit if it's made by a popular guy it's a hit. Even if it tastes extremely good and is cheap, if it's made by a norma person it's not even bothered with.
The reality of the world.
I don't hate the guy. I just think he is too rich and yet he always can make more of what he is already blessed. There is never "enough" is there?
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14 zero2303
December 26, 2008 at 11:23 PM
BYJ seem really have that mega touch indeed.
On the other hand, this man nevers waste his fame for his enterprise to
make more $$$.
Certainly know how to milk/market his face cum pdts to his diehard fans.
We have to agree he is one smart korean wave star that SKorea is very proud of,
in this economy crisis.
SKorea should make him a politician, he will win votes hand down. lol
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15 :X
December 27, 2008 at 1:11 AM
hmm.. he should just cut hair hair shorter... in his drama, i guess he will be? (wine business drama or something)
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16 Elaine
December 27, 2008 at 1:19 AM
Oh gosh, BYJ kimchi? Really?
I'm speechless :/
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17 Pully
December 27, 2008 at 2:22 AM
"Yonsama Kimchi" ... Good lord, I'm speechless, I don't know what to comment on that. Look like he truly becomes an ajumma.
I don't dislike him but something is just so ... tedious about him.. is the the word ? Pardon my English.
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18 cc
December 27, 2008 at 2:51 AM
I would buy one and try it to see if it's good or not. ^^
Maybe next time when I go to Japan~ :)
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19 jb
December 27, 2008 at 5:44 AM
Hey Dramabeans,
Yesterday I read that Yun Eun Hye went on Gong Yoo's radio show...wondering if you can translate/write a commentary of it for the Coffee Prince fans out there...for old time's sake?
Wishing you a blessed new year ahead :) !
P.S. here's the audio of it http://www.truveo.com/tag/Eun
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20 Jill
December 27, 2008 at 6:50 AM
Next, it will be Yonsama soju, Yonsama Prawn Crackers etc....He will become President.
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21 kellie
December 27, 2008 at 7:26 AM
I like the last sentence. "People wil buy anything if it's packaged just right." I always think BYJ is a triumph of management over matter.
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22 dawnmindme
December 27, 2008 at 12:56 PM
i agree with some of the comments here that he looks like a woman! yeah guys should wear short hair! i liked him in Winter Sonata, etc. i must admit but seeing him these days with that long hair & his face so feminine? i don't know anymore! i agree also that there are some more good/great actors than BYJ but I guess he's just blessed &/or lucky to have that kind of charisma esp. in Japan! His Legend drama has been finished (i meant filming & all) so pls Bae go back to your old hairstyle cause you look much cuter with a shorter hair like in Papa!
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23 Javafiend
December 27, 2008 at 3:19 PM
"...currently writing a Korean tourist guide called I Love Korea (working title)..."
"I Love Korea"? Seriously, even as a working title, it lacks juice. Hopefully, a couple more brain cells belonging to BYJ/his team will fire up after the holidays and they'll come up with a more engaging title.
Not into the guy at all but yeah, he sure knows how to maintain the image. But can't help seeing him sometimes as a prisoner of PR and wondering just how much of the real him is part of it.
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24 k john
December 27, 2008 at 10:34 PM
@kellie -- I love your "management over matter" comment. So funny!
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25 purple teddy bear
December 27, 2008 at 10:48 PM
I honestly do not understand the hype on him, or Japanese ajummas' seemingly unending craziness and obsession on him . I've seen Winter Sonata, okay but nothing as spectacular. He doesn't have THAT animal appeal, he actually looks like an ajumma himself (nothing wrong with that but if he's supposed to be a good looking, oozing-with-appeal-actor, I don't see it), and he's too plain looking for me. JDG as an actror is far better, Rain, despite his recent antics, is a way better actor than him. So what gives?
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26 selva
December 28, 2008 at 12:16 AM
@ JiHwan
"He could probably sell dirt in a plastic bag and people would still buy it."
lol so true, but thanks god he's just selling Kimchi :P
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27 Bell
December 28, 2008 at 4:03 AM
I never liked him b4
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28 bling
December 28, 2008 at 9:17 AM
-ditto- Never like him. He looks too much like a woman. Honestly I think he is fugly. Acting is just so so.
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29 edgy
December 29, 2008 at 10:51 AM
Now I've heard it all. Yonsama Kimchi, eh?
Would anyone happen to have a picture of it? It probably has his picture on it and that's why the obaachans are going crazy over it. Or maybe the cabbages are cut into pieces that resemble his foot. If it works for bread, why not kimchi? Would be interesting to see his foot somethered in red chili paste, no?
haha
Yep, packaging and marketing is so important.
Me ... nah. I think I'll pass on this one .... haha
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30 Think
December 29, 2008 at 2:56 PM
edgy..ignorance is sometimes scary.
You are misinformed about the foot. It is not a bread or some kind of a food that could be eaten. It is just a footprint that has been displayed in his korean restaurant in japan and that footprint is not for sale.
His company is not only seeling kimchi. You can try to check here before you write something. http://www.bofi.jp/gosireh/
I rarely comment when people write bad things about BYJ but this one is untolerable. Misinformed yet very judgemental comment.
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31 edgy
December 30, 2008 at 1:57 PM
#30 Think. This one is for you.
8 yaknow - Dec 26, 2008 at 9:40 pm
i really don’t see what is so appealing about him. he looks like a woman, acting is pretty good, yet there are plenty of actors out there better than him. but dude this guy sure knows how to milk the ajumma and obaasan’s money. first there was that korean restaurant in japan, then something about him selling bread that was the shape of his foot (yummy!), and now this. he sure can put dirt in a bag and earn $100,000 for it. lucky him. hope he donates some of that to charity.
------
So my question is ... why call me out about the foot bread when I wasn't the first one who mentioned it? You gotta understand that not everyone follows Yonsama around like he's some kind of god. I certainly don't feel the need to follow up on his every move. Ignorance, you say? Don't be so quick to say that others are ignorant when you so obviously fit that mold yourself. Some could say that you were a hypocrite as well, and we wouldn't want that now, would we? Not to mention that you don't know sarcasm when you read it, either.
As for the link to the website you provided? Save it. Like I said, I don't feel the need to look him up. Like OTHER PEOPLE HERE, some of us just don't care for him.
I really want to know what your REAL reason is for snarking on me. Others here have made other, more "untolerable" (sic) remarks about him, but you took offense to my sarcasm. Hmmm ... maybe you should stay in that "rarely comment" mode if this is what you are.
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32 C
December 31, 2008 at 7:01 PM
I have to give him credit for promoting kimchi in Japan. I'd been disappointed by the lack of popularity of Korean cuisine among foreigners.
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33 CYVIEW
January 21, 2015 at 8:10 AM
This fellow was a business major and acted in addition to. - we were lucky to see him on the screen. I like him.
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