Lee and Igawa promote tourism, not romance

9 September 9, 2008September 9, 2008

by javabeans

As always, netizens are always the first to jump to premature conclusions, aren’t they?

Lee Dong-gun and Japanese star Igawa Haruka got bloggers and netizens worked up when images and video clips of the two stars appeared online, suggesting they were dating (she’s married). They’d been spotted together in areas like Insadong, Myungdong, and Cheongdamdong, and clips made it onto a Japanese television program, which led to assumptions of romance by netizens.

It’s now been revealed that the actors have been paired together for a tourism campaign, which had Lee and Igawa traveling around Korea to introduce various neighborhoods and regions; in addition to the areas named above, they also traveled further south to Jeju, Busan, and Gyeongju, followed by cameras all the while. The footage will be shown online as part of the promotional campaign.

Then again, nothing like a good fake “scandal” to churn up interest in an otherwise humdrum activity, right?

Via Newsis

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Tags: Lee Dong-gun, netizens

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1 bebo

September 9, 2008 at 8:58 AM

that's some pretty smart PR for the campaign!

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2 Sonam

September 9, 2008 at 9:56 AM

Korean earthy sexiness and Japaneses refined reticence looks good together.

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3 phjfever

September 9, 2008 at 10:38 AM

glad it's just a promo -- i don't think hearthrob LDG is ready for another relationship after his breakup with Han Ji!!

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4 Amy

September 9, 2008 at 11:56 AM

I'm just distracted by how good LDG looks in that outfit :(

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5 anne

September 9, 2008 at 5:54 PM

i know!
he's smoking!
lol

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6 belleza

September 9, 2008 at 10:28 PM

Worth noting that Igawa Haruka is ethnically Korean and might have had South Korean citizenship prior to marriage. (Could explain why she was recommended for this promo.)

Not sure how popular she really is (she appears a lot in CMs), since I don't think she's ever done a lead role proper in J-drama. Her next role will be in Suzuki Anne's comeback show.