Shampoo ad + fake hair = Irony?

33 March 23, 2008August 12, 2008

by javabeans

Yoon Eun Hye‘s one of the most in-demand CF models working these days, and now she adds one more to the roster: she’s signed with cosmetic company Amore Pacific’s “premium Oriental-medicine shampoo” Ryeo [려/呂], which boasts restorative herbal effects from its special “patented formula” (geez, do I sound like a brainless ad shot in glossy colors and fuzzy backlighting or what?).

The shampoo CF brought in famed art director Jung Gu Ho (Hwang Jini), who’s credited with the set dressing, costuming, and the concept behind Yoon Eun Hye’s tradition-inspired look. Obviously, since her hair was cut short for last year’s Coffee Prince and hasn’t miraculously sprouted over a foot in length overnight, we can only presume that the commercial’s long-haired look has been generously enhanced by artificial means. Does nobody care given that the product being hawked is shampoo? Ah, right, I’m forgetting this is Korean beauty advertising — it doesn’t matter if it’s natural as long as it’s beautiful.

Funny, you’d think with such boasting of credentials, the promo picture released to the public would be better quality. Me, I prefer the candid, unstylized photo by a long shot (right).

The CF will be unveiled to the public on April 1.

Via My Daily

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Tags: CFs, Yoon Eun-hye

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26 dae

March 25, 2008 at 6:36 PM

I fell down my seat after reading this. wait let me gape some more.

... okay... am not too sure what they're highlighting in this ad ... i feel it would have been a greater opportunity for a shampoo manufacturing company to have made a series of ad(s) where they would feature the progression of how eun hye's hair lengthens while continuing to improve its texture.

like personally for me all shampoos are effective only up to a maximum of 2wks after that my hair gets limp using the same shampoo everyday... so i try to mix up if the shampoo line has different variety to offer. although i do have a brand that's safe for me to use.

i just don't get it - shampoo ad presenting a model with fake hair... it''s definitely NOT an analogy to a model promoting a brand of brassiere with an augmented breast. DUH!

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27 Alodia

March 26, 2008 at 5:21 PM

I used to work in the movies and commercial production.
Well... most (if not all) shampoo commercials used fake hairs always to make the hair look better and shows more volume on tv. Because hair looks different on television.
but the only difference with this tv ad is that it's obvious that the hair is fake bec YEH has short hair. ^^
They should just use the original length of her hair and just add volume.

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28 Alexision

July 17, 2008 at 8:03 PM

Is it wrong to use a scheme like that to their advantage? I personally don't think it is. If people are willing to buy the product in spite of what they dish out, then, it's all fair game, isn't it?

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29 javafiend

August 19, 2008 at 3:39 PM

Is it false advertising when something is so obviously fake?

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30 ityneres

April 18, 2009 at 2:33 AM

well.. quite simply.. you'd be an idiot to think that woman needs a wig or anything else for that matter. i think she looks far worse with it, in her more natural photograph she just has a radiance about her that that wig seems to kill.