SBS wins the battle for Jealousy Incarnate

71 April 20, 2016April 20, 2016

by girlfriday

Dude, the behind-the-scenes drama for this drama is hilariously entertaining. KBS and SBS have been fighting over the new romantic comedy Jealousy Incarnate for over a week now, with both stations announcing in turn that they had confirmed the drama and given it a timeslot on their schedules, which obviously couldn’t be true. The new series from the writer of Miss Korea and Pasta stars Gong Hyo-jin and Jo Jung-seok, and though the drama started out on KBS’s schedule initially, SBS got in the game when KBS delayed their timetable.

There’s a lot of speculation about SBS feeling the heat after losing out on money-maker Descended From the Sun, which likely fueled their desire to win this battle. Meanwhile, KBS’s side insists that Jealousy Incarnate was always theirs to begin with, and they’re confused as to how they lost a drama they had already contracted to air on their station.

And it turns out that Show might’ve been two-timing after all, because production company SM C&C stated that nothing was finalized, and negotiations continued with both networks until yesterday, when BOTH KBS and SBS announced they had secured the drama. Again. It turned into such a messy battle that the press had a field day, and it’s so funny that you should just read a few of the day’s headlines for yourselves:

April 19, 2016, 5:30 p.m.

“KBS? SBS? Where will Jealousy Incarnate go”

[Source: Herald Pop]

April 19, 2016, 6:49 p.m.

“Jealousy Incarnate KBS→SBS, confirmed for Wednesday-Thursday August broadcast”

[Source: Osen]

April 19, 2016, 6:57 p.m.

“KBS says, ‘Jealousy Incarnate confirmed on SBS’s schedule? It’s confirmed with us too'”

[Source: TV Report]

April 19, 2016, 7:13 p.m.

“Jealousy Incarnate confirmed at SBS… to air in August”

[Source: Ten Asia]

April 19, 2016, 7:17 p.m.

“Jealousy Incarnate says, ‘Confirmed at KBS? Groundless'”

[Source: Osen]

April 19, 2016, 8:02 p.m.

“Jealousy Incarnate confirmed for SBS Wednesday-Thursday… Gong Hyo-jin, Jo Jung-seok considering”

[Source: Star News]

What, you confirmed the drama and now the actors aren’t confirmed???

April 19, 2016, 8:23 p.m.

“Jealousy Incarnate’s scheduling sketch comedy, KBS overdid it” [The headline is in Descended From the Sun’s distinctive speech pattern.]

[Source: DongA]

April 20, 2016, 8:00 a.m.

“Jealousy Incarnate scheduling conflict like a makjang drama, there’s never been a trailer like this”

[Source: Asiae]

April 20, 2016, 8:09 a.m.

“Jealousy Incarnate love triangle, how will it end?”

And in the article: “KBS says, ‘It was already confirmed [at KBS]. It goes against business ethics… This is the first time we’ve seen a project that’s been confirmed on a schedule, going elsewhere and getting on that schedule.'”

[Source: TV Report]

April 20, 2016, 8:49 a.m.

“SBS, who lost Descended From the Sun, won’t lose Jealousy Incarnate”

[Source: Aju News]

April 20, 2016, 8:55 a.m.

“KBS and SBS become Jealousy Incarnate in production company’s tug-of-war”

[Source: News Way]

April 20, 2016, 10:02 a.m.

“Jealousy Incarnate chooses SBS in the end”

[Source: MBN]

April 20, 2016, 6:03 p.m.

“KBS loses Jealousy Incarnate to SBS, plans to lodge a complaint”

[Source: TV Report]

Jealousy Incarnate will air on Wednesdays and Thursdays beginning in August on SBS… unless KBS sues?

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1 goocze

April 20, 2016 at 5:06 AM

The bickering between KBS and SBS for the drama is hilarious! Totally made my day!

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2 Kfan13

April 20, 2016 at 5:12 AM

I have high expectations of the actual kdrama but it would be awful if Jealousy incarnate would flop after all this real life drama over who airs it. Fingers crossed for the storyline ( although I would watch the leads even in a slow moving train reading magazines) ?

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3 cupkate

April 20, 2016 at 5:15 AM

Lol this is hilarious. I hope for SBS's sake that this is gonna be a hit.. otherwise KBS would have the last laugh in this battle.

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4 goldenplate

April 20, 2016 at 5:15 AM

Now imagine if this drama flops loool

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Redd

April 20, 2016 at 5:40 AM

OMG. My thought exactly!
Andweeee!!

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sigalltheway

April 20, 2016 at 8:18 AM

noooo.... for Jo Jung Seok's sake, I pray that it won't!

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paroles

April 20, 2016 at 11:41 AM

That'll be fun.

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Annie

April 21, 2016 at 10:33 AM

I was thinking they could do a drama on this topic... two companies which fight over a drama, all kind of shenanigans, one of them wins, the other sues them and, in the end, the drama they fought so bitterly over just flops!

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Viki

April 21, 2016 at 12:57 PM

Thinking the same! I mean, it is SM C&C produced, meaning they will try to snuck an idol or 2 in and ruin the drama in some way

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pinkynoyen

August 25, 2016 at 8:11 PM

neighbourhood lawyer is also s&m cc drama and not even one idol from sm in it. There ZEA member in that drama, i forgot his name and he is from star empire

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5 Matt

April 20, 2016 at 5:23 AM

Also considering it's produced by SM's subsidiary we should expect some SM idols thrown in there.

Thia drama about drama is hilarious. I can't imagine the meltdown if it flops to be honest, which is unlikely with so high profile main leads, but still.

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kla

April 20, 2016 at 12:17 PM

So Ji Sub and Shin Min Ah's drama averaged at 10% though, big stars don't guarantee anything these days.

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goldenplate

April 21, 2016 at 5:29 AM

if not SJS and SMH ratings would be even lower.

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hanna

April 21, 2016 at 9:42 AM

still can't forget hyunbin and han jimin drama tho

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6 fab

April 20, 2016 at 5:26 AM

LOL. The drama behind dramas is just astonishing, remember when Goodbye Mr. Black had a hard finding a broadcast home, but here they are fight over a drama. Good for SBS, though I was siding with KBS because in general I like their dramas more.

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7 Chandler

April 20, 2016 at 5:55 AM

Lol, honestly, I kind of love this.

Simply because just a year ago this was happening.

I'm much happier seeing them fighting over dramas, than calling a lame little truce. I'm glad DoTS is revving their fighting spirit, lol.

That said, the whole situation does certainly seem a bit shady. I just hope the drama doesn't get affected and I still get this pairing on my screen. After all, I'm amped to see how their on-screen drama is going to rival all this off-screen drama.

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8 silentkecik

April 20, 2016 at 6:01 AM

LOL

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9 Lena S.

April 20, 2016 at 6:18 AM

“Jealousy Incarnate love triangle, how will it end?” <------This one is my favorite lol.

The production company will probably get sued by KBS, doesn't matter how hilarious it all sound it was still unethical this all was.

and i hope the drama doesn't flop.

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crazyahjummafan

April 20, 2016 at 4:42 PM

Mine too!

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10 asdfasdf

April 20, 2016 at 6:24 AM

It's actually KBS just acting like a bitter ex-boyfriend - Jealousy asked for the August slot, KBS put Moonlight instead, KBS director who was supposed to direct quits KBS, Jealousy is in the air, it goes to SBS to negotiate, SBS says yes.
Jealousy made it already clear when the reports of Jealousy airing in Oct at KBS first came out, saying they've already talked to SBS for a summer slot. Then KBS gets pissed even though it's screwed over Jealousy production multiple times and now they're threatening to come back for the sake of the future, since they have the upper hands in drama production scheduling as a broadcast station.
There's really no two timing if Jealousy was only in talks with both stations and confirmed over paper with just SBS, which is what both KBS and Jealousy are claiming. KBS is just bitter that it can't have both Jealousy and Moonlight.

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11 enkeys

April 20, 2016 at 6:32 AM

"Jealousy Incarnate will air on Wednesdays and Thursdays beginning in August on SBS… unless KBS sues?"

Legit thought this last paragraph is also one of the headlines... I wish it was thoughㅋ

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Andrea

April 20, 2016 at 7:45 AM

I...did not realize it wasn't until you said something! ^_^

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12 Den in the Trap

April 20, 2016 at 6:34 AM

Let it go, KBS, let it go....

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13 Cheliwel

April 20, 2016 at 6:39 AM

I love this. This makes me want to watch The King of Dramas all over again.

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14 esjpx

April 20, 2016 at 6:41 AM

I feel like they'd have less creative freedom in SBS so I was hoping for KBS :/ I'm still looking forward to it because I love the writer and the cast so far.

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A+

April 20, 2016 at 6:57 AM

I agree with you. KBS2 has demonstrated creativity, variety and freedom with its drama pickups, though some garnered low ratings, but they actually have unique dramas, while SBS usually sticks to its typical format for romantic comedies, legal dramas and revenge dramas.

I have mixed emotions regarding SBS nabbing this from KBS2 because of the aforementioned reason and the fact that this is a 16-episode mini-series that would just probably be under the radar in the year-end drama awards because of Descendants of the Sun probably winning most, if not all, categories relating to mini-series. With SBS having fewer hits (and anticipated hits) so far, Jealousy Incarnate would at least get its deserved recognition.

In any case, I do hope that the leads confirm soon and that the production would not be compromised by the said issue.

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Roth

April 20, 2016 at 10:44 AM

I always liked more the SBS dramas than KBS dramas, the school dramas in KBS are really annoying.

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hello!

April 20, 2016 at 12:16 PM

I have to agree. I wouldn't call of those run of the mill school dramas as "creative."

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brenda08

April 20, 2016 at 1:33 PM

I agree too. Punch, Heard It Through the Grapevine, Master's Sun, I Have a Lover, and few others are my favorites. The one drama that I'm really waiting for is Saimdang, Herstory.

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hello!

April 20, 2016 at 12:15 PM

Really? SBS has its fair share of unique and thought-provoking dramas (Heard it Through the Grapevine, Punch, Village, It's Okay That's Love, Six Flying Dragons, etc.)

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kla

April 20, 2016 at 12:21 PM

Yeah, honestly GHJ already lost to Heirs at the SBS awards in 2013, even though Master's Sun was a success too, I don't want to see a rehash of it with DOTS.

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15 desi

April 20, 2016 at 6:43 AM

This series from writter of Pasta and Miss Korea...
hmmm..... I like pasta but the plot was flat and I dropped Miss Korea after 4 ep because I was boring... mian

But I'll watch this for GHJ unnie... hope it'll turn to be good...

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16 aegiomma

April 20, 2016 at 6:50 AM

Where is the headline "KBS jealous of SBS over Jealousy Incarnate"?

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17 t13ndoank

April 20, 2016 at 7:11 AM

What would Anthony do??? *KingofDramamodeon

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18 Alessar

April 20, 2016 at 7:28 AM

This could be the basis for a whole "King of Drama" like drama about drama scheduling and casting conflicts.

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Aigoooo

April 20, 2016 at 7:45 AM

They're gonna need Anthony to settle this mess.

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Andrea

April 20, 2016 at 7:46 AM

Y'all, was King of Drama good? Should I check it out?

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ito

April 20, 2016 at 7:48 AM

I'm watching it now. it's funny af.

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angieya

April 20, 2016 at 9:10 AM

I loved KoD up to the extension, so 16 out of the 18 episodes were amazing. KMM is incredible (as usual hehe), RJW is a feisty heroine and Siwon was just laugh out loud hilarious. To me it's a must watch for any kdrama fans, just to get an idea (in a satirical way) what's going on behind the scenes of drama making.

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Alessar

April 20, 2016 at 9:41 AM

This, exactly! The scarier thing was when I found out they really do sometimes tape the last episode on the morning it's going to air so some of the things I thought were exaggerations and satire _weren't._

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juniper

April 20, 2016 at 12:35 PM

It's decent in the beginning, but somewhere around the halfway point it stops engaging with dramaland in a critical sense and starts mining some of its most inhumane practices for typical kdrama nonsense. Let me put it this way: the show begins by confronting the human cost of the live shoot system in the most extreme way possible, but later goes on to manipulate said human cost so KMM's character can unironically play the hero and the OTP can play footsie.

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kanz

April 20, 2016 at 4:37 PM

It's definitely the best drama behind the drama..
It has everything you want for romantic comedy and even more! The acting is no joke too, Kim Myung Min, Jung Ryeo Won and Siwon...

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19 Solarmoonmoo

April 20, 2016 at 7:55 AM

I now want to see a drama focusing on this drama. The amount of meta in one show then.

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20 Trinity 🍆

April 20, 2016 at 8:26 AM

Wow this is crazy. Hopefully it's good to warrant this fight over the show. SBS will be kicking themselves if the show ends up being a bomb and KBS would be doing a happy dance.

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21 evw09

April 20, 2016 at 9:14 AM

Does anyone else see the irony or is it just me?

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plumwine

April 20, 2016 at 9:27 AM

No. Jealousy is Incarnate when it comes to rating wars between stations.

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Alessar

April 20, 2016 at 9:42 AM

I thought maybe the production company was doing some "noise marketing" here...

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plumwine

April 20, 2016 at 11:03 AM

Well, if that is true it worked on me. It wasn't even on my radar before.

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22 angieya

April 20, 2016 at 9:28 AM

Did any of GHJ's dramas ever flopped? Anyway, I don't care, I'll watch these two no matter how makjang it goes (please don't lol).
Hmmm...what will KBS put against SBS now? MBC has W with Lee Jong Seok in that timeslot. Bogummie's drama is scheduled for Mo-Di, so that's not it.

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goldenplate

April 20, 2016 at 6:30 PM

Is it scheduled for July-August? Then Uncontrollably Fond with Suzy and KWB.

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angieya

April 21, 2016 at 1:51 AM

Oh right... Somehow I thought that starts in June. Ok, so this goes against KWB and Suzy which will be airing for probably a month by then... Man, please be good Jealousy Incarnate.

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goldenplate

April 21, 2016 at 5:25 AM

summer will be blood pool, considering how many big dramas with big starts putted against each other.

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23 Miky

April 20, 2016 at 10:12 AM

Thats hilarious if not shady,what's funny its it's both...now please let the leads actually confirm and not back off...Curious if SBS hard work will be rewarded,feel bad for KBS actually,so shady

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24 TJ

April 20, 2016 at 10:22 AM

KBS usually produces better dramas than SBS. SBS is too "censor sensitive". Their productions are often pretty bland. That being said I do hope this isn't another opportunity for Jo Jung seok to do that inner monologue thing he does so well. Muttering, puttering and talking to himself like some old guy of his med wondering the neighborhood in his underware.

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Rachela

April 20, 2016 at 10:20 PM

OH MY GOSH almost had milk go up my nose because of your comment haha! I was trying to figure out what annoyed me so much about his character in You're the Best Lee Soon Shin and that's exactly it ROFL

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TJ

April 21, 2016 at 4:33 AM

He pulled the same schtick in "Oh My Ghost" but it didn't ruin the drama. I think most people that watched that drama loved it, like I did. He's an excellent drama kisser though. I know he can do more than play the same guy over and over again because I've seen him in movies. He shouldn't let them type cast him for drama. It will get old.

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25 Peach

April 20, 2016 at 10:45 AM

What are some dramas that have aired on SBS recently?

I can't think of any, and I'm wondering if it's just my memory, or if it's indicative of the quality of dramas they normally put out.

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26 peach

April 20, 2016 at 11:12 AM

No matter sbs or kbs.. just dont change the cast. Like both ghj n jjs.. my fav. Both not preety but both can act.. iam waitinggg

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27 ck1Oz

April 20, 2016 at 11:57 AM

Dear dear should I be disturbed you guys read so many papers in one day?

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mindy

April 20, 2016 at 12:23 PM

Well, it IS part of their job lol.

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28 lordseungri

April 20, 2016 at 12:11 PM

Its okay KBS you had DOTS, and have PBG and KWB/Suzy's upcoming dramas.
I think you're ok for this year.

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29 kla

April 20, 2016 at 12:24 PM

It doesn't matter if SBS got it, it's close to impossible for any drama to reach close to 40% rating this year, so KBS still wins in the end.

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30 sweetsour

April 20, 2016 at 12:29 PM

Comment was deleted

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31 Nessa (Bebe) 🌹

April 20, 2016 at 12:59 PM

Hahahaha I find it hilarious that some of these headlines come out MINUTES within each other but are on complete opposite sides of the spectrum XD Talk about drama behind the drama, eh? And just like previous comments have already mentioned, I truly hope that the negative press for Show won't hinder its success, and with powerhouse names like Jo Jung Seok and Gong Hyo Jin *fingers crossed*
And yea, being a drama produced by a SM subsidiary, I'm pretty sure that a couple of idol-actors/actresses will be thrown into the casting mix..... which is what's worrying me more about the drama than the negative press, because really: the last drama we saw that was heavy in idol-actor/actress casting that was also a drama produced by the SM subsidiary wasn't so hot in the ratings department =( Hopefully the star power of the main leads and the writing will help to mitigate that.... Again, fingers crossed

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32 kanz

April 20, 2016 at 4:42 PM

GMB lost its slot from SBS to MBC, but it's just slightly better in rating than CBA.
Mr.Back went from SBS to MBC, also flopped.

The only reason SBS wants Jealousy Incarnate because they don't want to again lose ratings+popularity from the drama they "dumped" this year, Signal and Descendants of The Sun. I'm sure SBS must be giving it all their might to get this drama since the stars are Gong Hyo Jin and Jo Jung Seok with the possibility being a hit. And maybe this drama would compete with KWB&Suzy and LJS&HHJ. So speaking of star power and appeal they won't lose to KBS or MBC.

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33 leila

April 20, 2016 at 6:32 PM

HAHAHA imagine if it flops???

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34 Grapes

April 20, 2016 at 7:06 PM

Hhahaha.... it would be a shame.
That would be a disgrace for SBS and KBS will be laughing happily
Although i never seen a drama for GHJ that flopped

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35 sskuwair

April 20, 2016 at 7:55 PM

LOL! Is this real? Or is this the production company's "marketing strategy"? I pity all of the reporters who have to update the news over and over again. Funny how reporters from TV Report shorten its title for every update.