lol if they change it to something like the book's title it'll be so lame.

So now it's really a "SungKyunKwan scandal", haha. I don't think the fans really care if the drama's name is changed to a similar sounding name due to a gracious act of calming some people. The drama is hot and a name change won't harm it at all. In other countries, I'm sure nobody will change anything, since the more scandal, the more publicity, more public awareness, = ratings.
Which ever, i'm fine with it.

I agree with the university's opinion but horrible timing! What irks me the most though is how DBSK fans are reacting to this. They are bashing the university saying how they should be honored they are mentioned in a drama that stars Micky Yoochun. Sad.

i think the university shld take it easy, at least the drama gives publicity to it, i didnt even know sungkyunkwan exist until now. and only ignorant ppl would really associate the drama to the real life university but then again, who knows, enrollment might just surge after the airing

i think this is the trailer of sungkyunkwan scandal..=.="
why i think like this?
because this news come up after the trailer of SKKS..
i think this is bad news, please show up the trailer of SKKS, that is a good news..
because i always negative thinking..sorry..^^

i was just going to call it scandal cause i couldn't learn the first part of the name...if they change it , it will be easier for me XD ...besides it might get even a better name...the university should have complaint before not now ¬¬

That's a fairly silly complaint.

I don't think that KBS should change the name of the drama especially so late in the game. It'd be more understandable if there was an outcry from the general public, but it's one. angry. dude. You're not going to please everyone.

I feel that the meaning of "scandal" is rather innocuous in Korean culture as opposed to its meaning in American culture. In Korea, celebrities dating = scandal. In America, John Edwards, presidential candidate cheating on his cancer patient wife with a mistress who bore him a child out of wedlock = scandal.

As a scholar, with many scholar friends who are much smarter than I am, I kind of take offense to the thought that we do not know pop culture. One of my associates, Dr. Sun, who is head of the Asian History Department, can not only name every Asian pop star EVER, he can also name all of the American ones, too. And while I only name him because he is the best, I have many other co-workers who can almost the same.

Just because a person is a nerd doesn't mean that we don't know pop culture. This dean has no excuse to wait so long to say something. He just wants money and publicity for his institution.

Hm. I can see his side, but it seems to be too sudden to say that there might not be an underlying motive.

I like the title though. It shows that it's not gonna just be all sageuk-y. If it was like the book title, for ex, then I never would've gotten interested.

so what let them change it whats the big deal

I doubt if KBS will change.

The change of the name won't be enough. I'm sure Sungkyunkwan will be mentioned on multiple occasions in the drama so wouldn't they have to change that as well? The drama is about to premier, so I don't think they're able to do that.

And it's pretty weird to have the uni disgreeing to the drama title, but not complaining about the book title.

Although I think the school is being too uptight, it is understandable. If you know anything about Korean search engines, things related to entertainment industry tend to pop up first/at the top of the page when you make a search, even years after a show has ended.

It's a legitimate claim that the university trying to uphold its prestige would be troubled when a search of its name would continue to be associated with the word "scandal." Further, although the school should have asked for a title change earlier, it's not asking KBS to simply drop the name Sungkyukwan altogether (from my understanding) but to change it to one that doesn't use the word scandal.

If they can make KBS change the title, will they try to make them change the content? I guess there will be things/events... which is not real in history.

Some of you sound very unversed in the actual costs of changing a name of a drama/tv show this far into production. If they've already made merchandise, advertisments, commercials, etc. Changing the name is probably going to cost KBS money that they don't want to have to respend. So, while I get the university's concern and their position I can't say that I feel much sympathy for them. If they don't have a trademark on the name or something, and KBS doesn't want to change it, it's kind of a tough-luck thing in my book. Be more aware of the news surrounding your university next time if you are so concerned with its reputation being damaged by a drama production. 1 week before the air-time of a show that's been heavily advertised for at least a month is showing a lot of gall. Anyway, hopefully both parties can reach an agreement that satisfies.

I totally understand. Dramas are flimsy things compared to history and prestige. It's a reasonable argument.

They should just change the name to S Scandal...fans will know what it stands for and it might also slightly still piss off the university. ha!

i understand the arguement. i never know sungkyunkwan is a real university and had established for 600 years.. even the oldest institute in east asia. yeah, it is korean pride and when i see the list of scholars 'born' there, sungkyunkwan really is a national identity.

hmm, just that why it has to be now, after all the promotions.. hmm..

come on! this is just a drama! I don't care the name of the drama changes later or not! I just like this drama. Because of this drama, I know that there is the university "Sungkyunkwan" in Korea that is also an oldest university in Korea.
I didn't think that this plot actually happened in that university before. As I've said, this is just a drama .
I think most viewers think of the way I think...