World Cup pre-empts SBS’s prime-time scheduling
by javabeans
It’s World Cup season, and SBS is the station with the broadcasting rights, which means that pretty much ALL of its (prime-time) programming will be affected — meaning, pre-empted for soccer coverage.
The World Cup begins Friday, June 11, and the final is scheduled for Sunday, July 11. (Here’s the full schedule.) Until the Round of 16, three games will take place daily, and in addition, SBS will be broadcasting highlight specials in the evenings. The 8pm news will air an hour earlier at 7, and World Cup coverage will take the place of variety and drama shows.
According to an SBS representative, who qualified that the scheduling could still change, generally speaking they will not show variety or drama programming until the early rounds are over and the Round of 16 commences. After that, once games drop to one daily, they will be able to resume as usual. Programs may be pre-empted for as short as one week or as long as one month.
The dramas affected:
Sat-Sun: Neighbor Enemies, Life Is Beautiful
Mon-Tues: Coffee House, Giant
Wed-Thurs: Bad Guy
That means that beginning this weekend, none of these shows will air for one week. (Some more than that.)
Variety programs:
Sunday Night and Inki Gayo will proceed unaffected.
Strong Heart and Star Couple Show will be pre-empted.
This will be in effect until Tuesday, June 22. That’s when the game times shift a bit and will take place in the early morning or late night, Korean time, so prime-time programs will mostly resume airing as normal. However, weekend dramas Neighbor Enemies and Life Is Beautiful will depend on which teams make it through to the Round of 16, which starts on Saturday, June 26.
Via My Daily
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Tags: Bad Guy, Coffee House, Giant, Life Is Beautiful
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1 supah
June 9, 2010 at 2:06 PM
Nooo! Not Giant and Bad Guy, you *beeeeeeeep*!
I was already warned about Bad Guy but now Giant, too? Whatever will I do next week? As much as I love the WC and am chanting Allez les Bleus all the way, I'm still pretty gutted.
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2 xylophonic
June 9, 2010 at 2:10 PM
THIS REALLY SUCKS.
I was watching Ep. 8 of Coffee House the other day, and the parting line told me that the next one doesn't air until the 28th!! Of June! It's like three weeks from now D: And especially with that dreadful cliffhanger at the end Dx
Ughh. I was totally counting on it to get me through finals. Guesss nottt.
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3 spots
June 9, 2010 at 2:19 PM
I have never hated this game so much.
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4 mookie
June 9, 2010 at 2:20 PM
dramas and everything else can wait as far as I'm concerned!!! WC is a once in a 4 yr boiling of blood event!!!! we can count w/ both and hands and feet how many times we'll be able to watch it in our lifetimes.. IF we're lucky.
Go Brazil!
http://img202.imageshack.us/f/61add42at88926851275069.jpg/
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5 harajuku
June 9, 2010 at 2:23 PM
so basically what i'm getting from this is that there's no coffee house or bad guy next week? my depression is setting in
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6 whatsupalisa
June 9, 2010 at 2:24 PM
oh my god!! it's all the good stuff
:(
I need my Bad Guy and Coffee House!!!!!
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7 hmm...
June 9, 2010 at 2:27 PM
Makes people wish Coffee House was on MBC...
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8 daisies
June 9, 2010 at 2:34 PM
Coffee House AND Bad Guy?
Oh noes. D:
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9 xiaoSxin
June 9, 2010 at 2:34 PM
And I am bummed!! After watching episode 8 of Coffee House I was already counting the days until episode 9.. but now this!!!! Oh no no no.. this is not good for my kdrama fix..... usually my withdrawal syndrome occurs AFTER a drama has ended.. not during the middle of its broadcast!!
Dr. JB, what is your diagnosis??!! I think this is a new discovery in the kdrama addicts, at least for me.
LOL!
seriously, SBS should build up the excitement carefully over the next 2 weeks so that Coffee House will gain more attention especially after episode 8!!.
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10 Ajmystro
June 9, 2010 at 2:36 PM
I'm totally with MOOKIE....even though I luv me some Giant and Coffee House...its the freaking World Cup, people!!!!!!! anything else can totally wait....
Go Nigeria!!
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11 theedie
June 9, 2010 at 2:36 PM
Look on the bright side, this will give the dramas extra breathing room for shooting and production. Maybe some of these actors can actually get a full night's rest during filming.
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12 soysauce
June 9, 2010 at 2:36 PM
awww, no coffee house but that's alright. World Cup only comes once every four years. I'M PUMPED! YEAAAA!!!
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13 Sere
June 9, 2010 at 2:37 PM
Ye Gods! One week without Bad Guy *and* Coffee House? Meep! TPTB are trying to ruin Bad Guy, aren't they? I mean, I get the football craze (I'm going to watch the games myself ^^) but BG doesn't deserve to be put on hold like that. I mean, a thriller needs the suspense, but a hiatus can kill it. I really hope that doesn't happen.
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14 mellowyel
June 9, 2010 at 2:38 PM
@10 Ajmystro
YEAH GO NIGERIA!!! We're actually playing the ROK this weekend I think =)
i'm sad though cos I'm hooked on Coffee House now - read the recaps up until episode 7 then watched episode 8 - and it won't come on for three weeks!!! oh well, probably a good thing - i have summer class starting monday, lol
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15 snow
June 9, 2010 at 2:44 PM
it's the world cup and it happens once every four years. no reason why dramas should take precedence over a global event of this magnitude.
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16 kaedejun
June 9, 2010 at 2:50 PM
as depressing as it may be, i'm really glad about this. not only do i get time to catch up on my normal life and american shows and kdramas, but ITA WORLD CUUUUUUUUPPPPPPPPPPP!!! hells yeah!
glad to see there are others who aren't bummed about the dramas being on hiatus
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17 ambs
June 9, 2010 at 2:55 PM
they had the HOTTEST ending of episode 8 for coffee house... June 28 ughh. and i'm scared EY and JS won't end up together... the stress ><
if coffee house is all about debunking cliche kdrama storylines please don't make the foolish bumbling girl end up with the guy
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18 Carinne
June 9, 2010 at 2:56 PM
I haven't started on Bad Guy or Giant, but I NEED MY JIN-SOO-PRESSO fix! (Keke, I just made that up.) Um~ I think I saw the end of Coffee House ep.08 scribble the show will resume on Jun 28. Did anyone else catch that?
I tell ya, go watch Summer's Desire starring Barbie Hsu, Peter Ho and Huang Xiao-Ming, in the meantime. I've been trying to search for the scanlations online, plus my little sister enforces me to read Skip Beat before its live-action adaptation airs.
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19 danna
June 9, 2010 at 3:05 PM
if things wont resume till june 22..then its not just 2 eps of coffee house but four thats postponed..:(...this splits my family in two ..on one side theres my dad and my bro thats all psyched for the world cup and on the other there's me thats pissed abt the postponement.....the next few weeks shall be fun in this household!!
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20 Christy
June 9, 2010 at 3:25 PM
on the flip side, at least i can catch up on coffee house and bad guy now =)
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21 Cam
June 9, 2010 at 3:27 PM
NNoooo.........Nooooo........NNOOOOO..............
Coffee House AND Bad Guy drama won't be on air for ONE week till next week, eekkkkk!!!!
I rreaaalllyy want to watch them that it suddenly made me so excited! (sniffles & wailing)
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22 ockoala
June 9, 2010 at 3:28 PM
@ twin
Hahahaha, love the flow chart of the strategies. We need to add one for Japan, Korea and Spain.
Hubs goes for underdogs (who actually has a chance), so he's for The Netherlands this time. I always go for the big fat boorish Goliaths, so, erm....Go Brazil?
As for the preemption, I think this will really really hurt Bad Guy's flow the most, but ratings-wise, not sure it'll bump any of the dramas off their trajectory once the WC is over. I think the dramas airing against the WC games should be scared they will be bulldozed, especially if Korea is playing.
I LOVE the WC. In 1994, I was visiting my college during the summer before freshman year when the WC was in the US, and OMG, it was such a thrill to feel the excitement in the air and the hordes of people descending upon the South Bay.
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23 aberdeen_angus
June 9, 2010 at 3:32 PM
I'll join the WC supporters band! Yaaaayy, even when I think my country's team will FAIL, I don't care, it's the friggin' WC! After all, we have dramas everyday, every year. You can check out some oldies or rewatch your favourites :P
Wooooooooooooooooooooooooooooooooo!!!!
@mellowyel: yes, you're going against Korea but the 22nd. Your first match is against Argentina, from where I'm from - we have the worst team ever, hahahaha, but I hope we win ^^
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24 Nhu
June 9, 2010 at 3:38 PM
Well... that gives me time to actually catch up! What with finals I haven't been able to see that many episodes of either Coffee House or Bad Guy.
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25 Jane
June 9, 2010 at 3:55 PM
lol... Argentina is certainly not a bad team, aberdeen_angus and you know it ;)
June 12... yeah, we shall see. But I'm supporting the supereagles, though.
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26 Quinze
June 9, 2010 at 3:56 PM
Heh I'll miss Coffee House...but I think I'll be so caught up with the World Cup that it's almost a welcome break.
I don't have to choose!
I can't wait for it to start!
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27 okdubu
June 9, 2010 at 3:58 PM
poopies that coffee house is gonna be affected, i wasn't watching anything else.
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28 angryparsnip
June 9, 2010 at 4:00 PM
wooo hooooo !
OMG ! USA plays England this weekend and USA has a chance to beat them ....
what a hoot ... let the games begin !
cheers, parsnip
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29 momosan
June 9, 2010 at 4:03 PM
GO ITALIA!!!
And wish that SBS had timeshifted the dramas like a reasonable station.....
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30 mookie
June 9, 2010 at 4:04 PM
@twin!
O hubby will be SCREAMING in joy for a fellow Netherlands fan!! He's Marco Van Basten's fanboy for life! He'll be down the books as one of the all time bestest players, I have no problem w/ that, but it's when hubs trying to sell him as a handsome guy on top of his talents, I'll have to say he's a better looking Will Ferrell.
He'll be wearing his 3 ancient orange jerseys to work next 2 wks just to annoy his coworkers and burn their eyeballs.
so sorry for the OTing, I'm just very very excited for WC, for hot sweaty guys in uniforms.
I mean even for the non soccer fans, we can fangirl the studs for 2 wks, cleanse our palette fr our regular K hot namjas (esp KNG, KJH) in the mean time?! Short absence makes the heart grows fonder! ;)
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31 leslie
June 9, 2010 at 4:05 PM
I'm so ready for the World Cup...
Go Argentina!!!
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32 moira
June 9, 2010 at 4:15 PM
VIVA ESPANAAAAAA!
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33 Net-chan
June 9, 2010 at 4:37 PM
HOW I HATE FOOTBALL!!!
No Coffee House, no KJH until 28.06! I don't think I'm going to cope with that... Episode 8 was a turning point of the series and now, FOOTBALL is here to postpone everything?!!!
Plus I'm pretty sure France won't make it through the first round... Even if they did I would not agree with that (I don't like the way they've been qualified, i.e. Thierry Henry's HAND). Yes, I'm French, but I don't support France :D.
Well then... See you on June 28, Coffee House :(...
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34 Taohua
June 9, 2010 at 4:50 PM
Super excited for the WC! I've been waiting for months for the games to start. And I wouldn't have been watching anything else anyways so not really upset about the drama(s) postponement. And I can finally catchup on Coffee House.
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35 Carinne
June 9, 2010 at 4:57 PM
@ 27 angryparsnip
I'm so ready for USA vs England. Beckham is sitting out this time around due to injuries, right? I hope USA doesn't let their guard down otherwise. I want USA to demolish England in this first game.
I recall my pops took me to watch the '84 Olympics soccer night matches in L.A. He still wears the souvenir t-shirt when games on. ^ , ^
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36 ginko
June 9, 2010 at 5:00 PM
Haha, I knew it !
I LOVE WORLD CUP
I'm glad my PP obsession prevents me from any new show. So now I'm ready for World Cup and Road No.1 on MBC, and catch up Coffee House and Bad Guy at the end of June.
Go Germany!!!
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37 jandoe
June 9, 2010 at 5:12 PM
i LOVE the world cup, totally my highlight every four years so i'm taking this news in good stride - although if i can just be a teeny-weeny greedy, i kinda wish i can still download the dramas every week as usual. but yes, it IS the World Cup so all is good!
[SO EXCITED :D]
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38 Jane
June 9, 2010 at 5:39 PM
@Carinne
english translation of summer desire novel
http://summersdesire.wordpress.com/category/summers-desire-the-novel/english-version/
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39 readergirl
June 9, 2010 at 5:44 PM
ARGHHHH I NEVER REALLY LOVED THE WORLD CUP BUT I WAS PREPARED TO GIVE IT A TRY THIS YEAR BUT NOW IM HATING IT CUZ COFFEE HOUSE IS GONNA BE AFFECTED!!!!! I WAS PLANNING ON WATCHING EP 7 AND 8 WHEN EP 9 AND 10 CAME OUT SO THAT I WOULDN'T ANTICIPATE IT SO MUCH BECUZ OF THE WAY I HEARD EP 8 ENDED NOW IM GONNA HAVE TO WAIT ANOTHER WEEK!!!
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40 momosan
June 9, 2010 at 6:19 PM
@35 Carinne
I went to a bunch of the 1984 Olympic soccer games that were here in MD. Memorably, Qatar vs. France was a BLAST. It was sold out, but it was mostly filled with local soccer fans. The Qatar team won a bunch of folks over - their embassy all shipped in from DC down 50 to Annapolis and taught everyone in the stands a cheer. It was a party.
There were a bunch of local kids who were helping on the sidelines. The Yugoslav goalie made friends for life by treating the little girl whose job it was to bring him water like a little princess. Ah - good times......
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41 Snikki
June 9, 2010 at 6:24 PM
Say it ain't so, Joe! (Love Shuffle :-))
This means no Coffee House for 2 weeks! Waahh!!! :-( I guess I'll just catch up on Oh, My Lady.
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42 marie*
June 9, 2010 at 6:32 PM
NOOO!!
I LOVE world cup, but at the same time I REALLY like watching Coffee House - I haven't followed a TV drama this closely in months!! argh, oh well. I'm sure once they kick off on friday, I won't complain =)
thanks for letting us know, javabeans!
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43 cingdoc
June 9, 2010 at 6:56 PM
It's time like this that reminds me there's a life beyond Kdrama(hehe). Don't get me wrong, my Husband and kids will tell you how obsessed I can be if I'm glued to the laptop while I'm in "Kdramaland" (Hello...Can we have our dinner,yet??)
So guys, it's ok...take a (small) break from your beloved drama. They will return. It's still early Summer,go and enjoy a walk with your family/friends; have that dinner w/ someone special. If you're like me, once the World Cup is over, you will probably "park" yourself back in front of the PC/laptop/tv and resume your "time" with your fav drama.
Until then, Yah World Cup!!!!( This is from someone who grew up in a soccer (the REAL football) country (HKG---@mookie :) ) and played enough games with the neighborhood kids ;)
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44 Brittany
June 9, 2010 at 7:33 PM
No Bad Guy or Giant?
Ugh. Those are the only two current Korean dramas I'm following right now. Guess next week I'll be watching old Korean dramas that have been on my "to watch" for some time now.
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45 winnie
June 9, 2010 at 8:40 PM
I'm so excited for the World Cup, but SO. SAD. that there's no new Coffee House this coming week.
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46 Kavitha Ravi
June 9, 2010 at 8:50 PM
bleeeeeeping world cup go jump into a well and die a dog's death......argghhhhhh coffeeeeeeeeeeeeeeeeeeeee houssssssssssssssssssseeeeeeee.......kaaaaaannggggg jiiiiiiiiiiiiiiii hwwwwwaaaannnnnn.......nooooooooooooo!!!
tht said obv im going to be supporting Korea! dae han min guk baby!
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47 angryparsnip
June 9, 2010 at 8:52 PM
@ 35 Carinne
Yes, David is out or is out as far as I know.
England was very "wonnkie" against Japan the other day so I am thinking this might be our chance !
Woooo Hooooo !
How cute is your Dad... nice memories !
I got to see the biking events held down south in Mission Viejo, great Olympics !
cheers, parsnip
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48 Pully
June 9, 2010 at 9:05 PM
Well, I get the hype of WC from everybody around me. They go crazy, I know.
But I never liked WC, soccer is not my thing.
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49 Lahlita
June 9, 2010 at 9:08 PM
World Cup FOR THE WIN!!! Dude, I love Coffee House more than air, but the World Cup totally, TOTALLY supersedes everything. I grew up in a football (soccer) country. I lived in a high-rise and I remember watching the game with my family with the doors to the balcony open, and when we scored a goal, you could hear an entire city of two million people screaming in unison. It is one of my most treasured childhood memories. World Cup > everything else. That's just how it is. Like it!
And oh my God, it's so funny to see that there are other posters with Netherland-supporting hubbies on here. My hubby is actually Holland-born and he's beside himself. He and his Dutch cronies are all pumped and Dutch together and all, "Ja! Ach!", and I'm all ... m'keh.
Funny story, though. He's a bit bummed about Coffee House being off the air. We just finished episode 8 and ****spoiler**** he totally spazzed. What is hilarity? Hilarity is watching a 6'5" Dutchman go, "OMG, OMG, she totally nailed him! Did you see how she just totally kissed the SHIT out of him???" I fell over sideways on the couch, I was laughing so hard. I'm kind of glad for the break actually; another straight week of Coffee House and he would probably leave me for Eun-young. :-)
Anyway, back to the World Cup. GO USA!!!
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50 Angel
June 9, 2010 at 9:35 PM
NOOOOOO!!! NOT COFFEE HOUSE!!!
I would like my drama back on please, and not an event featuring people chasing after a ball :(
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